So here's the thing. Micronix think it has found a way to boost those 10,000 read/write cycles to 100,000,000! This will be achieved by implementing a special "self-healing" process. That process involves equipping the flash chip with "onboard heaters that could anneal small groups of memory cells." The idea will be introduced at the 2012 IEEE International Electron Devices Meeting.
The bad news is that it isn't currently known when this technology might make it to the market, but if it really works, we see no reason not to have it in a few years. More info can be found at the source.
source: IEEE via: BGR