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Lenovo's Xiaomi-like, online-only smartphone brand will be called "Fancy Maker"

Posted: , by Chris P.

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Lenovo's Xiaomi-like, online-only smartphone brand will be called "Fancy Maker"

A few months back, Lenovo execs told The Wall Street Journal that they're planning on launching a new smartphone brand that would operate online-only. It was quite obvious that the new subsidiary, which is set to launch on April 1st 2015, is a direct answer to local superstar, Xiaomi, which popularized the model.

What we didn't know until today, however, is how the brand will be called. No longer though – Lenovo's Senior Vice President, Chen Xudong, today announced that the name will be "Fancy Maker". This obviously sounds a lot alike to Moto Maker – a personalization service offered by Motorola, which is now a part of Lenovo Group, that allows buyers of Moto devices to customize aspects such as color accents and back plate. Indeed, some kind of service is precisely what Fancy Maker makes us think of – not hardware – so we're not entirely sure that we approve the name (not that anybody is asking).

It remains to be seen if Lenovo's Fancy Maker will mirror another major aspect of Xiaomi's business model – appointments to buy hot devices. Thanks to those, Xiaomi is in a great position to ensure that supply is never higher than demand, not to mention that regular "flash" sales infuriate consumers who miss out, generating a lot of buzz. This free marketing helps reach an ever wider audience that wants the phone and is willing to wait, all the while component prices fall, allowing the companies behind such products to actually make something on them. 

With the acquisition of Motorola, Lenovo became the world's third biggest manufacturer according to the IDC, but its otherwise solid wares have so far failed to generate as much noise as those of the aforementioned local competitor. Whether Fancy Maker can change that is anybody's bet.

source: MyDrivers (translated); image courtesy of MyDrivers

14 Comments
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posted on 18 Dec 2014, 07:42 2

1. promise7 (Posts: 884; Member since: 03 Jul 2013)


Fancy Maker? Please keep these decision makers away from the Motorola office.

posted on 18 Dec 2014, 08:19

4. joey_sfb (Posts: 6036; Member since: 29 Mar 2012)


Plain and weird.

posted on 18 Dec 2014, 10:12 1

8. xq10xa (Posts: 728; Member since: 07 Dec 2010)


I think the decision came from the Lenovo part. Motorola didn't have such a stupid name on anything they did...at least I can't recall.

posted on 18 Dec 2014, 07:58

2. vjyanand4u (Posts: 3; Member since: 18 Dec 2014)


They killed moto brand what next from lenovo, they seems to be confused a lot now

posted on 18 Dec 2014, 11:32 2

9. rockers123 (Posts: 135; Member since: 08 Sep 2013)


When did they kill Motorola? Are you a nut or what?

posted on 18 Dec 2014, 17:31 1

11. joey_sfb (Posts: 6036; Member since: 29 Mar 2012)


Motorola branding is part of Lenovo. Personally I prefer Google to keep Motorola but that our reality now. Let see what Fancy Maker can bring to the table.

High Spec with a low price will always be welcomed. This time in large volume too!!

posted on 18 Dec 2014, 08:19 1

3. kaikuheadhunterz (Posts: 1157; Member since: 18 Jul 2013)


I'm no expert, but I'm pretty sure no one will be proud to own a phone named "Fancy Maker"

posted on 18 Dec 2014, 09:01

5. Ishtiaque99 (Posts: 66; Member since: 15 Apr 2014)


crappy weired name, no innovation. Moto is gonna die.

posted on 18 Dec 2014, 09:53

6. tmcr7 (Posts: 180; Member since: 02 Nov 2011)


Customization is always welcome no matter what its name is.

posted on 18 Dec 2014, 10:05 1

7. Neo_Huang (Posts: 1067; Member since: 06 Dec 2013)


This is the worst translation. It's actually more along the lines of "godly/magical device factory".

posted on 18 Dec 2014, 13:15

10. kanagadeepan (Posts: 945; Member since: 24 Jan 2012)


Very bad name... Even the name "BU11 SH!T" is better than "Fancy Maker", imho...

posted on 18 Dec 2014, 17:34

12. greenelektron (Posts: 533; Member since: 10 Sep 2014)


And the theme will be sang by iggy azalea. They should really make the phones under this phone to be really close if nit greater than what xiaomi offers.

posted on 18 Dec 2014, 18:56

13. BluRayPlayer (Posts: 11; Member since: 17 Oct 2014)


It will be launched on April 1st, hmm, seems "Fancy Maker" an early April Fools prank. Hahaha

posted on 06 May 2015, 01:22

14. edwin_hc_lee (Posts: 1; Member since: 06 May 2015)


Don't know where they got "Fancy Maker" from but that's not the offical English name.

The brand is officallly "ShenQi" (pronounced "Shen-Chee") meaning mystical or miraculous.

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