Lenovo will launch a new smartphone brand to counter Xiaomi

Xiaomi has risen to fame in just a few years, and is now one of China’s top smartphone makers (for the record, it sold more smartphones than Samsung in China throughout the second quarter of the year).

Needless to say, other top Chinese smartphone makers, which had been selling phones long before Xiaomi even existed, are concerned about the meteoric rise of the new company. Lenovo is one of these top handset makers, and it looks like it has a plan to counter Xiaomi.

According to The Wall Street Journal, Lenovo intends to create a new company and brand to sell smartphones online (only in in China for the beginning) - just like Xiaomi does. The new brand, which has yet to be named, should be launched on April 1 next year. At the same time, Lenovo will continue to sell handsets under the current brand via traditional retailers.

Lenovo was the world’s fourth largest smartphone maker in Q2 2014. The company is in the process of acquiring Motorola Mobility from Google - though this has nothing to do with the brand that will be established next year (plus, Motorola’s brand and products won’t be affected post-acquisition).

P.S.: Pictured above is Lenovo's Vibe Z2 Pro, the company's latest high-end Android smartphone.



1. milesboy5

Posts: 179; Member since: Nov 07, 2012

Anyone else see the irony of this supposedly taking place on April 1st (April fool's)?

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

A huge fans of Xiaomi, but when someone brave enough to counter with better offer I'll definitely recommend and promote to my customer. Managed to sold lots of Huawei honor 3c because it offer better than redmi 1s. I would definitely recommend Lenovo as well. Forget about new nexus crap, one plus one a miles better

3. anleoflippy

Posts: 596; Member since: Jan 03, 2013

A friend of mine bought the K910. Not bad at all.

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

better than 'Not bad', considered flagship killer with such the price

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014


6. Chuck007

Posts: 1410; Member since: Mar 02, 2014

So three brands from one company? Boy that's gonna get confusing. Either way, hope they take a different approach.

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