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Huawei CEO: since the S4 is a 'so-so smartphone' and Apple is 'slipping,' we can be third by 2015

Posted: , by Daniel P.

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Huawei CEO Richard Yu holding the world's slimmest smartphone the Ascend P6

Huawei CEO Richard Yu holding the world's slimmest smartphone the Ascend P6


Huawei announced the world's slimmest smartphone last week, the Ascend P6, and adorned it with some premium design elements, alongside decent specs. Recently it also outed the Ascend Mate phablet, which we reviewed and found to be very well made, with barely a weak point.

It is thus becoming very apparent that the company is getting serious about its product offerings, applying the needed attention to detail, and trying to come up with good value-for-money propositions. 

The ambition, however, seems to be much bigger - Huawei's CEO Richard Yu flew journalists from all over the world for last week's unveiling, and revealed his intent to make Huawei the top 3 mobile maker worldwide by 2015. Seemingly a lofty goal, but if you count all the millions of low-ends the company is churning out in China, totally achievable.

More interesting is that Yu is planning to focus on quality and innovation as well, paying meticulous amount to detail, and producing phones better than Apple and Samsung, while selling them for less. We can't say this is a bad recipe for success, if Huawei can pull it off. In an interview Huawei went even further, saying that Apple and Samsung are losing it, and there is a place under the sun for a competitor to offer superior products at a better price:

We want to provide the best, most beautiful, slimmest smartphone – this one [Galaxy S4] is much thicker. We’re not made of plastic. In the high tier, if you have huge money to spend on marketing and branding, like Samsung, then everyone will buy that. We don’t have so much money to do marketing and branding so we have to make our products better

The best smartphone in the past was from Nokia, then from Apple, then from Samsung. And who is number one? The industry is so dynamic – no matter how successful you are, if you’re currently number one, doesn’t mean tomorrow you’ll be number one. Samsung, they have such huge money – if you invest in marketing and branding then people will always buy no matter how good the products are. The Samsung Galaxy S4 is just a so-so smartphone...

In its latest update, Apple makes the phone extremely simple to use. But if we are just learning from them we can’t catch up, because they are now slipping. We want to go higher than them...

We have a good relationship with Google. We want Android to be more user friendly, so we have made a lot of enhancements. Google is good for an engineer but it’s not good for the consumer. It’s a little bit too complicated.


Huawei doesn't just talk the talk, judging from the Ascend Mate and P6 - it actually introduced some bold features with its Emotion UI on the Mate, like the ability to call or hide the on-screen button bar in any app, and got rid of the app drawer once and for all, making you think why Google hasn't thought of those yet. It also wrapped the UI in hardware that performs above average in most categories that matter, and if it's the same story when the P6 lands with us for review, the CEO has every chance to make a lasting impression with the phones developed under his supervision. What do you think?

source: TheTelegraph

120 Comments
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posted on 24 Jun 2013, 04:09 11

1. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Man this Huawei CEO has an ego and a half, don't really like him at all. Hope what he says fails, don't like Huawei and their attitude. He's getting his hopes a bit to high, but not saying what he says is impossible, its possible for sure and could most likely happen.

posted on 24 Jun 2013, 04:15 5

4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Yu is being confident, which is a good thing, I like his attitude. Unlike Samsung, Samsung is being over-confident, Samsung wants to be ahead of others by updating their phone's specs every month (S4 Active, S4 Zoom, S4 with Snapdragon 800 etc.).

Not gonna talk about Apple, since Apple is lacking their innovations.

posted on 24 Jun 2013, 04:19 12

6. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Wait what? Do you mean this guy is JUST confident, he's got an Ego bigger than Madonna, Pharrel and Kanye West COMBINED! He's the most over confident out of the CEO's whilst making pretty large statements that *could* be wrong. Samsung I find is a little less confident and should be more confident!

posted on 24 Jun 2013, 04:25

12. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Then what about Samsung? Updating their phone's specs every month, and wants to be ahead of others forever. If this isn't over confident then it's what? I'm not hating Samsung but they're DEAD wrong this time.

Yu and Huawei is trying their best to MAKE IT POSSIBLE.

posted on 24 Jun 2013, 04:35 3

26. Timmehor (Posts: 599; Member since: 09 Mar 2013)


But how do you make it possible? How they are making it possible I think is the wrong direction. The CEO is basically the figure head of your company, yes having a confident one can tell a lot about what the company is striving for (but you don't want an overzealous, super ego CEO that basically looks like a douche, bad for company image), but all CEO's are as confident as each other. I'm just against the whole "Samsung sucks, we best, Nokia, LG, and Sony don't exist" attitude.

posted on 24 Jun 2013, 04:48 1

37. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Huawei and Yu's target is only Samsung and Apple. And they didn't say "We are the best, no one can beat us. Samsung sucks.", they only want to beat Samsung and Apple. That's all.

posted on 24 Jun 2013, 04:50 7

40. Timmehor (Posts: 599; Member since: 09 Mar 2013)


" ... only want to beat Samsung and Apple ..." THAT IS LIKE, THE WHOLE MARKET! You beat them! You beat them all! But what I do like is that they are competing with the top, not who's on their level (Nokia, LG, Lenovo, Sony-ish) which will give them more incentive to climb to the top! (Please no)

posted on 24 Jun 2013, 04:56

48. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Oh yeah, I forgot about that... Why they are competing with the top, not who's on their level, which will give them more incentive climb to the top.
+1

posted on 24 Jun 2013, 05:01

57. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Y- y- you are a- agreeing with m- me?!

posted on 24 Jun 2013, 05:10

74. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


"But what I do like is that they are competing with the top, not who's on their level, which will give them more incentive climb to the top".

I agree with you on this one.

posted on 24 Jun 2013, 04:38 7

30. tech2 (Posts: 3477; Member since: 26 Oct 2012)


So you are saying that the statement, 'S4 is a so-so smartphone' is not being over confident ? Its their biggest threat and yet he fails to acknowledge his competition.

Updating the phones is a sign of being competitive not being over confident !

BTW, all the different variants of S4 serves different consumers. That's called basic market segmentation and that is what Samsung doing !

Dont let your prejudices make decisions for you !

posted on 24 Jun 2013, 13:00 1

108. predator93 (Posts: 122; Member since: 28 Aug 2012)


Don't expect a CEO to praise a competitor's product (very few individuals do so), they are most likely to say they are the best even if their products sucks.

posted on 24 Jun 2013, 06:09 2

93. SonyFindOneDroidple (Posts: 810; Member since: 11 May 2013)


Huh?? Samsung managed to make big difference in Android..
Their S and Note flagships, the newly released s Active, Ativ Q, and Galaxy NX..
i cant blame them for being confident with the S flagship that attracted so many controversies this year as it has a winning formula from s2 and s3.. Sony HtC, Oppo, Huwaei, Lenovo and LG are always trying to change things BECAUSE THEY FAILED LAST YEAR!
Hmm this made HTC get their winning formula with htc One..

As for now, there is a perceived worrisome from Samsung evidenced by design 3.0, carbon fiber, taking OIS as a key, wider Software developer team, automation of manufacturing process etc

posted on 24 Jun 2013, 13:16

109. whysoserious (Posts: 318; Member since: 20 Jul 2012)


Yu and Huawei is trying their best to MAKE IT POSSIBLE.

Samsung IS MAKING IT POSSIBLE.

posted on 24 Jun 2013, 06:47 2

99. oldmandaddy (Posts: 64; Member since: 01 May 2010)


Face it, Nokia is dying fast......

posted on 24 Jun 2013, 04:21 4

7. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


I honestly think he has a bit of a cocky attitude ! but that's me

posted on 24 Jun 2013, 04:21 4

9. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Amen, preach it brotha.

posted on 24 Jun 2013, 04:31 2

19. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


They can't beat Nokia.
If they think they could be on third then what about other two positions?
I think Apple is gonna lose this time.

posted on 24 Jun 2013, 04:50 4

41. whoyton2 (banned) (Posts: 142; Member since: 19 Jun 2013)


Dude anyone can beat Nokia in the state they are at the moment!!,

posted on 24 Jun 2013, 04:54 1

44. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Not "anyone"

posted on 24 Jun 2013, 04:55 2

47. whoyton2 (banned) (Posts: 142; Member since: 19 Jun 2013)


Except Xiaomi and huawei then yes but except for them and other non heard off random Chinese manufacturers then yes.....

posted on 24 Jun 2013, 04:58

54. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Not even HTC, Sony and LG.
I know they are good but they can't beat Nokia.

posted on 24 Jun 2013, 05:14 4

81. whoyton2 (banned) (Posts: 142; Member since: 19 Jun 2013)


Lol they are beating Nokia at the moment dude so your point was just invalidated....

posted on 24 Jun 2013, 06:15 2

96. Astro551 (Posts: 46; Member since: 18 Dec 2011)


Depends what you mean by "beating Nokia". In terms of profits, I'm not too sure on the figures but I doubt that anyone apart from Samsung or Apple are making that much comparatively.

In terms of global market share for mobile phones however, HTC, Sony, and LG; they don't even the scratch the surface compared Samsung, Nokia, and Apple.

Check out these stats from Gartner (May 2013) :)

Samsung: 23.6%
Nokia: 14.8%
Apple: 9.0%
LG Electronics: 3.7%
Sony Mobile Communications: 1.9%

http://macdailynews.com/2013/05/14/gartner-apple-falls-below-20-in-smartphone-market-share/

Although this is at the current time. I think the Huawei CEO's stance is fair, Apple's reign is starting to peak I feel. Samsung is still going strong, but I also think they've lost a bit of traction.

Nokia is where I'm placing my bets at the moment, they've had some serious downturn but I feel like they're coming out strong now. Lumia + Asha innovations will get them there. That's my prediction anyway :P

posted on 24 Jun 2013, 13:31

110. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


You stole my words.

posted on 24 Jun 2013, 13:32

111. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Stop putting "lol" in your comments and read Astro551's comment.

posted on 24 Jun 2013, 06:13 1

95. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


He should keep dreaming. Another big mouthed CEO. This is the best joke i read today.

posted on 24 Jun 2013, 04:10 2

2. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


And to think I was actually starting to like huawei, "s4 is a so-so phone" LOL biggest joke of the century, I don't know about you but 8 cores, 1080p amoled, most advanced OS in the world is hardly so-so, the s4 smashes the p6 and destroys all other huawei phones! Third place is ridiculous as lg and Sony are both awesome as well and with the g2 and the zu coming huawei can I only dream!.....huawei stop hacking the US databases and then maybe people in first world countries may buy your phones!

posted on 24 Jun 2013, 04:21

8. Timmehor (Posts: 599; Member since: 09 Mar 2013)


I really think you're a huge troll, but what you said is very right in the first two statements.

posted on 24 Jun 2013, 04:52 1

42. whoyton2 (banned) (Posts: 142; Member since: 19 Jun 2013)


My honest view is android I'd the best os in the world and Sony, samsung and htc and lg are the best manufacturers in the world.....how does this make me a troll if I honestly believe it??

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