x PhoneArena is looking for new authors in New York! To view all available positions, click here.
  • Home
  • News
  • Here is the first television ad for the Microsoft Surface Pro

Here is the first television ad for the Microsoft Surface Pro

Posted: , by Alan F.

Tags:

Here is the first television ad for the Microsoft Surface Pro
The Microsoft Surface Pro launched on Saturday and the 128GB model quickly sold out at the Microsoft online store. This version of the Microsoft Surface tablet features a dual-core Intel i5 core processor, runs Windows 8 and the same apps that run on your desktop box at the office. In fact, this idea of the Microsoft Surface Pro being for business use is the focus of the first television ad for the slate. Like the debut ad for the Microsoft Surface RT, there is dancing and even some karaoke thrown in for good measure.

The Microsoft Surface Pro

The Microsoft Surface Pro

The ad displays some of the features of the Microsoft Surface Pro including the stylus support and the USB port. The 128GB version of the tablet is $999 with the 64GB model priced at $899. This price does not include the Touch or Type Cover. The Touch Cover is $119.99 and offers a touch enabled QWERTY keyboard that doubles as a protective cover for the screen. The Touch Cover is available in Black, White, Red and Cyan. The Type Cover offers more traditional raised keys for $129.99 and is available only in Black.

You've seen how the Microsoft Surface RT has been marketed to the kids. Now we have a different computer aimed at a different demographic. So far, it's been all good news for the Redmond crew.

source: MicrosoftNews via WMPoweruser

32 Comments
  • Options
    Close




posted on 10 Feb 2013, 23:44 10

1. syedzain (Posts: 174; Member since: 08 Oct 2012)


excellent ad.

posted on 11 Feb 2013, 00:14

7. anywherehome (Posts: 971; Member since: 13 Dec 2011)


but what does it do? 23GB free of 64GB :-D
and what's even worse Windows is closed ecosystem with a lot of licences (abusing FAT32, NTFS, codecs)......only opened ecosystems are good for future of our mankind...

posted on 11 Feb 2013, 00:22

9. nlbates66 (Posts: 287; Member since: 15 Aug 2012)


wrong, closer to 30GB

posted on 11 Feb 2013, 02:00

14. anywherehome (Posts: 971; Member since: 13 Dec 2011)


no, you lie, just funny 23GB:
goo [dot] gl/rajRU
;)

posted on 11 Feb 2013, 01:02 4

12. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


What? That's the same as a MacBook Air! N what do you mean it's a closed ecosystem so we should all use Android laptops or what? Don't hate for no reason.

posted on 11 Feb 2013, 02:02 1

16. anywherehome (Posts: 971; Member since: 13 Dec 2011)


to answer you, I hate for the facts, for many many reasons:
1) Apple eBook price fixing
2) Microsoft bribing governments
3) Apple+Microsoft IT price fixing in Australia

just facts :)

posted on 11 Feb 2013, 03:05 1

17. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


Troll elsewhere. Developers and ordinary folks have been using Windows for decades. Closed huh?

posted on 11 Feb 2013, 05:03

24. anywherehome (Posts: 971; Member since: 13 Dec 2011)


facts = trolling? :)
we are talking about developers? :)
read more, please :)

posted on 10 Feb 2013, 23:51 1

2. Rocksteady (unregistered)


Could it get sillier than this? I hope not.

posted on 10 Feb 2013, 23:59 3

5. dangchitrung (Posts: 57; Member since: 04 Apr 2012)


But I think yes. With Microsoft's Balmer-style, nothing worse is impossible.

posted on 11 Feb 2013, 00:05 2

6. BattleBrat (Posts: 1064; Member since: 26 Oct 2011)


ROFL! I'm crying.....

posted on 10 Feb 2013, 23:58 5

3. Mallouette (Posts: 10; Member since: 23 Dec 2012)


Nice advertisement and those dance moves are awesome.

Another great job Microsoft!

posted on 10 Feb 2013, 23:59 1

4. phil2n (Posts: 466; Member since: 30 Apr 2012)


Nice Ad though i didn't get the point why they are dancing. Maybe because i didn't listen the audio.

posted on 11 Feb 2013, 00:15 1

8. anywherehome (Posts: 971; Member since: 13 Dec 2011)


its all Microsoft....they have Bing, WP, Silverlight, KIN, Windows RT just for fun, not for any successful strategy :)

posted on 11 Feb 2013, 05:35

25. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


And they Have BALMER too ... for FUN when one gets to see monkey dancing on stage ... nothing can get better than that Ad .. :)

posted on 11 Feb 2013, 10:04

29. bon24x7 (Posts: 203; Member since: 30 Aug 2012)


they have that and what do you have in return? a closed heart to accept facts or anything new and a dead brain..wow great..you're amazing!!

posted on 11 Feb 2013, 00:24 3

10. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


There was too much dance and let's stuff about the product. The dance always doesn't send any message about the product.

posted on 11 Feb 2013, 01:02 1

11. nikenturd (unregistered)


What's with the stupid dancing Microsoft???? what's up wit dat??? Maybe you need to learn a thing or two about Samsung ads.....convince people to buy your product...silly dancing wont do for jebus sakes

posted on 11 Feb 2013, 01:18 1

13. nikenturd (unregistered)


Dancing in a tech advert doesn't jive all too well....this greatly reflects Ballmer's outdated vision ...no surprise here

posted on 11 Feb 2013, 02:01 1

15. Kalevro (Posts: 56; Member since: 11 Sep 2011)


They forgot that everybody hates High school musical

posted on 11 Feb 2013, 07:19

27. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Then how come Glee is so popular....lol.

posted on 11 Feb 2013, 03:05

18. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


Wow! I llllove it! haha

posted on 11 Feb 2013, 03:11 2

19. charms55 (Posts: 41; Member since: 08 Nov 2011)


Forget the hype about low memory. I am sporting a Surface RT 64GB with over 30GB useable space AFTER installing tons of apps and downloading content from my Skydrive account. If you are worried, get the 128GB with a MicroSD extended card and you are looking at tons of useable space, Skydrive. As well, on the Pro version, you can attach almost any USB device, so external Hard Drives, USB DVD drives, etc.

This is the first of likely several ads, many to come that may show much more what can be done. It was nice to see them interchanging covers, adding USB devices, using the digital pen, full Office.

posted on 11 Feb 2013, 03:40 1

20. chemhaz (Posts: 160; Member since: 04 May 2012)


WTF was that about, the next trailer for Break Dance 2013 ?

But then again, iPads ads seem to sell becase they simulate a piano....and not much more so who knows maybe it'll hit it's target.... whoever they may be.

posted on 11 Feb 2013, 03:41 1

21. Hammerfest (Posts: 369; Member since: 12 May 2012)


probably about as dumb as the first ad they did

posted on 11 Feb 2013, 04:02 1

22. FireDragon (Posts: 107; Member since: 13 Nov 2009)


I remember reading people (consumers) loved that (first) ad and attracted toward Surface RT after seeing it. I am sure Microsoft knows it too and that is why they redo the Pro version (office environment and office personals) for the Surface Pro version.

posted on 11 Feb 2013, 04:05 2

23. FireDragon (Posts: 107; Member since: 13 Nov 2009)


Dance represent how sleek, smooth, fun and easy to use Not only Surface Pro (device) but Windows 8 as well. They did show the use of Pen, the Applications.

Why some of the commenters keep forgetting that this thing is the REAL DEAL, it is full Windows PC. Up there someone was talking about closed and open source stuff. Let me repeat that POWER is not for everyone. and Secondly Windows have got zillions of software for just everything. It is far better than any open-source plateform at this stage.

posted on 11 Feb 2013, 10:08 1

30. bon24x7 (Posts: 203; Member since: 30 Aug 2012)


cos most of the commenters here that bash are from android camp and most of 'em are brain dead...zombies...they only know whats good about android and nothing else..

posted on 11 Feb 2013, 12:53 1

32. FireDragon (Posts: 107; Member since: 13 Nov 2009)


I use an Android tablet too, I think for the time being it is an OK OS for tablets and smartphones, although I am not completely satisfied with it but that's just me. For consumers it is more than fine.

And you are right calling them brain-dead and zombies because they should understand for the sake of common-sense that no mater how many cores they put into Android (or iOS, or WP) they cannot use it as a full desktop system.

This is not the case of Surface Pro, because it is a full proper CPU machine. I can put keyboard, mouse, a monitor and perhaps an external hard drive and use it as desktop.

I did use my tablet with keyboard, mouse and monitor but that can never be as good as proper pc. This is what these people failed to realize.

posted on 11 Feb 2013, 06:51 3

26. charms55 (Posts: 41; Member since: 08 Nov 2011)


Actually, people asking what it can do and thinking this ad did not do that. in comparison to the first "Click In" ad, I took a few screen shots from this ad and saw these features front and center'
1 Digital pen with built in holder
2 Touch Cover typing
3 Digital Pen navigation
4 Digital Pen fine selecting of links and text
5 Digital Pen electronic ink
6 Touch navigation
7 USB Port
8 On screen Soft Keyboard use
9 Applications (microphone recording)
10 Paperless office (tossing all those papers, previously unseen is not pointless)
11 Full Office (One Note shown)
12 eMail app
13 Heavy use as both a tablet and a PC

What it didn't show was Xbox and Skydrive integration, integrated theming and desktop images. There was much more than the dancing, but if one knows a little about subliminal advertising, there were tons of little hooks and likely hundreds of images interspersed in graphics showing how modern and cool the device is. Even some sexual innuendo.

We can only hope the rumors of more devices to come holds true and that this is the start of a whole new line of PC. While some OEM are stepping up (Asus, Acer, etc) some are more than dragging their feet and admitting they cannot compete in the new market (Fujitsu) I for one am holing off to see if the rumored Surface phone is in the offing. While I have a Surface RT and love it recently took it on a business trip to the States and never looked back (USB headset for Skype and USB mouse, though I only once pulled the mouse out of my bag). Found no need to take the huge array of desktop applications with me. Only fail was linking to a Google Hangout, but convinced the other party to switch to Skype and all was well.

posted on 11 Feb 2013, 07:23 1

28. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Exactly.

I thought the ad was nice. And those that didnt see features....just didnt look or wanna look at the ad.

I mean even the beat box part....had some music software on the tablet.

posted on 11 Feb 2013, 12:44

31. FireDragon (Posts: 107; Member since: 13 Nov 2009)


Nicely put together. It was face paced but many of those things you mention are clear enough to catch a glimp.

By the way I don't think Surface pro have a built-in holder for pen, it was a magnet connector just like one for the keyboard and for the power. It is good for temporary placement but not good to carry around with it. I saw it in a half an hour long video earlier over youtube.

Want to comment? Please login or register.

Latest stories