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HTC's product chief departs, ex-strategy head Eric Lin tweets "leave now"

Posted: , by Daniel P.

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HTC's product chief departs, ex-strategy head Eric Lin tweets "leave now"

"Kouji Kodera has left HTC to pursue other interests,” said HTC yesterday. “We appreciate his contributions and wish him all the best. Scott Croyle will take over his duties.” 

Mr Kodera, the Chief Product Officer, joins the communications chief Jason Gordon, who left Friday, as well as several other marketing and communications people, one of whom, Eric Lin, went to work for Skype, leaving the tweet you see above behind him. A lot is hanging for HTC on the sales of the One, and key staff departure is unlikely to make things easier for the struggling phone maker.

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posted on 22 May 2013, 02:15 5

1. TheMan (Posts: 369; Member since: 21 Sep 2012)


One guess: The factors that allowed HTC to slip in status these past 12-24 months appear to be boiling over publicly.

posted on 22 May 2013, 07:23 2

31. sharks (Posts: 164; Member since: 16 Feb 2013)


There has been unrest among the HTC staff since a few years. Last year, there were massive layoffs in the HTC factories. I really believe the board of directors need to remodel their thinking on what's best for the company or just resign if they can't. The blame should definitely NOT be on the talented people who actually make those great HTC products, like the formidable HTC One!!

posted on 22 May 2013, 07:37 5

33. CX3NT3_713 (Posts: 1649; Member since: 18 Apr 2011)


I sold my htc one...upper speaker , kept going out.. so much for boom sound

posted on 22 May 2013, 10:44 4

46. ksenia (Posts: 25; Member since: 29 Apr 2013)


yea right samsung troll

posted on 22 May 2013, 02:16 10

2. VJo003 (Posts: 320; Member since: 11 Mar 2012)


Rats are jumping ship!!

posted on 22 May 2013, 02:23 2

3. Droid_X_Doug (Posts: 5520; Member since: 22 Dec 2010)


The problem for HTC is not with the One, as that is on autopilot, barring further supply disruptions. HTC has to worry what they are going to do for their next toy after the One.

It would appear that there is a certain amount of discord within HTC. I really hope the turn-around that started with the One does not stall.

posted on 22 May 2013, 02:28 2

4. GalaxyXperiaOptimusDroid (Posts: 13; Member since: 10 May 2013)


His a Quitter! Ban him!

posted on 22 May 2013, 03:55 5

16. RaKithAPeiRiZ (Posts: 1298; Member since: 29 Dec 2011)


this tweet was sponsored i guess ...

posted on 22 May 2013, 02:30 10

5. Jason2k13 (Posts: 626; Member since: 28 Mar 2013)


htc really needs to make one flagship and stick with it, and not make multiple flagship devices in a period of 6 months. Look at sensation, One X, One X+, Butterfly, Butterly S? People are confused as HTC doesnt really have a true HTC flagship name like Galaxy S, Lumia and Xperia. Theres really not much to remember about HTC but the fact that they make too many flagship phones in a short period of time.

They need to change their marketing strategy, have more supplies in stock and create a true flagship name.

posted on 22 May 2013, 06:51 3

24. roldefol (Posts: 2858; Member since: 28 Jan 2011)


I don't buy the "too many flagships" argument. What's the difference between HTC marketing both the One and Butterfly and Samsung marketing both the Galaxy S and Note? Samsung uniting everything they sell under the Galaxy name? I think that dilutes the brand. And the One X to One X+ was a midyear refresh that kept the phone competitive. I don't see it as a bad thing.

Now if they start selling a 4.7", 5", 5.5", and 6"flagship, then maybe image with you.

posted on 22 May 2013, 08:45 2

38. Jason2k13 (Posts: 626; Member since: 28 Mar 2013)


Well if HTC sell's too many flagship phones, people who are willing to upgrade feels like they need to chose a different phone brand. For example people who currently owns a galaxy S2 or S3, it would make sense for them to upgrade to an S3 or an S4 if they had great user experience, thinking the next one will be much better. In HTC's situation, when people are upgrading from (sensation, Butterfly or ONE X), they might get confused whether they will get the same user experience or not when upgrading to a phone with a different name (HTC ONE, HTC 8X, Butterfly S).

In short, some people have loyalty not just on the brand itself, but on the particular flagship name as well, same thing as liking the sports Basketball, but there's one team that you like the most (GO Boston Celtics).

posted on 22 May 2013, 09:09

39. roldefol (Posts: 2858; Member since: 28 Jan 2011)


That I'll agree with. HTC took too long to come up with the unified brand name One. Last year was a good first step releasing the One S and One X, but they were still stuck with carrier exclusivity, and Verizon and Sprint still demanded their own customized Droid and Evo versions. This is similar to where Samsung was with the Galaxy S2. By the following year, Samsung had enough clout to get the S3 released as a unified brand.

This year HTC finally has the flagship One on 3 of the big 4 carriers, and on numerous international carriers. I don't know that Butterfly (or Droid DNA) is a great, readily identifiable brand name for HTC to use, but if they release a follow-up this year under the same name, they're at least minimizing their marques.

posted on 22 May 2013, 02:41 2

6. anupam.chopra (Posts: 16; Member since: 04 Dec 2012)


What do you expect from Chinese Company? Horrible working conditions. Treating employees like slaves. Eric left for good.

posted on 22 May 2013, 02:44 18

8. MCrapp (Posts: 312; Member since: 07 Apr 2013)


Chinese company? You think about Apple?

posted on 22 May 2013, 04:43 2

20. anupam.chopra (Posts: 16; Member since: 04 Dec 2012)


Apple has outsourced its assembleing unit to Foxconn ( A chinese company ) They are exploiting their workers as slaves resulting into suicides. An independent chinese auditor even called Foxconn's management style, inhumane and abusive.

wikipedia.org/wiki/Foxconn_suicides

posted on 22 May 2013, 07:17 1

30. cdgoin (Posts: 363; Member since: 28 Jul 2010)


I think that was his point..

posted on 22 May 2013, 02:54 13

9. tiara6918 (Posts: 1322; Member since: 26 Apr 2012)


How many times does htc get mistaken for a chinese company?They're from taiwan for heaven's sake

posted on 22 May 2013, 03:33 5

12. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


Taiwan is almost a part of china dude.
http://en.wikipedia.org/wiki/Taiwan

posted on 22 May 2013, 04:01 5

17. dexter_jdr (Posts: 1085; Member since: 28 Jun 2012)


but they are still taiwanese and not chinese.and i dont hear anybody saying "hongkongese" aswell

posted on 22 May 2013, 06:23 8

23. Jack58221 (Posts: 120; Member since: 23 Feb 2013)


exactly, like Sri Lanka is almost part of India, or Norway is almost part of the UK. Or Canada is the largest state in the USA.

posted on 22 May 2013, 08:26 2

37. roldefol (Posts: 2858; Member since: 28 Jan 2011)


Don't hate on the state of Canada. Many of America's best comedians are from Canada. Plus we're going to need all that oil from the Tar Sand State to survive the coming apocalypse.

posted on 22 May 2013, 10:26 3

44. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Russell Peters is one of the GREATEST!!!!

posted on 24 Jun 2013, 19:37

53. ranjithsilva (Posts: 2; Member since: 24 Jun 2013)


Hi . Sorry for your Geography marks. India is India and Sri Lanka is Sri Lanka. They are two different exactly opposite. India may love Terror and Sri Lanka hate Terror and cleared all.
You may take another example for your case, pls.

posted on 24 Jun 2013, 19:40

54. ranjithsilva (Posts: 2; Member since: 24 Jun 2013)


Hi . Sorry for your Geography marks. India is India and Sri Lanka is Sri Lanka. They are two different exactly opposite. India may love Terror and Sri Lanka hate Terror and cleared all.
You may take another example for your case, pls.

posted on 22 May 2013, 06:18 5

22. xperiaDROID (Posts: 5042; Member since: 08 Mar 2013)


This is not a Chinese company, HTC is from Taiwan, it is a Taiwan company, yes, Foxconn have horrible working conditions and they treat their employees like slaves and many workers in Foxconn have committed suicide, but not all Chinese companies are like that!

The worst company is Foxconn.

posted on 22 May 2013, 07:16 4

27. roldefol (Posts: 2858; Member since: 28 Jan 2011)


And yet that hasn't stopped Apple or Amazon from manufacturing their products there. Every time I see a report of another suicide at Foxconn, I hold Apple partly responsible.

posted on 22 May 2013, 07:55 3

36. xperiaDROID (Posts: 5042; Member since: 08 Mar 2013)


Yeah, me too.

posted on 22 May 2013, 07:24 3

32. cdgoin (Posts: 363; Member since: 28 Jul 2010)


I found this scary as h*ll..

Fox Con : Revenue in 2011 - 3.4 TRILLION

GDP Of all of Germany (#4 in the world) - 3.4 TRILLION

WTF comes to mind.. does Fox Conn make everything..?

posted on 22 May 2013, 07:54 1

35. xperiaDROID (Posts: 5042; Member since: 08 Mar 2013)


Many things (smartphones, tablets etc.) are made by Foxconn. We always saw the "Made In China" right?

posted on 22 May 2013, 10:59 1

47. cdgoin (Posts: 363; Member since: 28 Jul 2010)


Actually apparently the Wiki that had this "fact" was using the asian or european terms and off by a factor of 100 (Calling Billions Trillions, etc.. ) The business insider has them at 3.6 Billion in operating income. Total revenue of 130 Billion.. still a lot.. but not 3.4 Trillion :)

posted on 23 May 2013, 18:32

52. DnB925Art (Posts: 137; Member since: 23 May 2013)


Isn't the official name of Taiwan "The Republic of CHINA?" - just sayin'

So in a sense, HTC IS a Chinese company (just not mainland China otherwise known officially as the "People's Republic of China").

Even during the Olympics, Taiwan was referred to as Chinese Taipei (Mainland China did not want Taiwan to use the ROC name during the Olympics).

posted on 22 May 2013, 07:17

29. cdgoin (Posts: 363; Member since: 28 Jul 2010)


nevermind

posted on 22 May 2013, 02:42 2

7. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


Time to see who is really "for" you ....sigh keep a cool head htc

posted on 22 May 2013, 03:05 2

10. rahulz (Posts: 116; Member since: 25 Feb 2013)


HTC have a good chance of survival with HTC one
but i think they should also make law end smartphone with decent specs like Lumia 520 with affordable price tag so average customers could also buy an HTC device. In my country HTC is not well known like Samsung. Also here, small end phones sell more than premium ones (example : Lumia 520,620 sell more than 920).
either way best of luck HTC . We need you... Your the only android OEM who provide nokia like build quality and gorgeous looking devices.....

posted on 22 May 2013, 03:28 1

11. Dadler22 (Posts: 161; Member since: 11 Dec 2008)


The HTC One is going to be the SAAB of cellphones

posted on 22 May 2013, 03:51 5

14. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


No way will HTC be like SAAB. People keep saying HTC 's days are numbered, but then they said the same thing about Nokia and RIM....

The HTC One is the start of a new direction for HTC. They'll never be the giant that Samsung is but for sure we need a phone manufacturer like HTC as they remind us of what a "quality" handset should be like.....

posted on 22 May 2013, 09:19

40. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


yes, nut Nokia is in collaboration with another electronic giganT, microsoft whereas htc relies only on android...and recently samsung has been dominating in green robot realm

posted on 22 May 2013, 03:41 3

13. jsdechavez (Posts: 697; Member since: 20 Jul 2012)


Bitter much, Eric? haha..
Well, I've had my own streak of horrible bosses. Did say that couple times to those who had the sense to leave eventually. Some workplaces are just sad, sad.. You don't wanna end up like them stuff.. And some bosses are just awful and blind.

posted on 22 May 2013, 03:53 2

15. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


Looking at his Twitter posts, he looks like a bit of a knob IMO.. Probably didn't fit the company culture or strategic direction. 5hit happens, move on and get a life Eric.

posted on 22 May 2013, 07:00 1

25. SleepingOz (unregistered)


If you have read the article correctly, he's not the only one who left HTC.

posted on 22 May 2013, 04:02 9

18. dexter_jdr (Posts: 1085; Member since: 28 Jun 2012)


so............. where are the HTC fans now? u need to defend this article

posted on 22 May 2013, 04:11 3

19. RaKithAPeiRiZ (Posts: 1298; Member since: 29 Dec 2011)


thank you for reminding us that ....here is your free cookie

posted on 22 May 2013, 05:44 3

21. dexter_jdr (Posts: 1085; Member since: 28 Jun 2012)


i dont need your sh!tty cookie. ive got brownies!

posted on 22 May 2013, 07:15 1

26. cdgoin (Posts: 363; Member since: 28 Jul 2010)


Sad.. From my HTC Universal to my HTC 8X, they made some great product.. only a matter of time until they are bought or gone completely at this rate. Which will make the Android vs WindowsPhone competition look even more like Samsung vs Nokia

posted on 22 May 2013, 07:17 3

28. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


HTC products (for the most part) look great, but they are notoriously unreliable. I myself had to return my HTC One S three times due to premature death and/or defects. I also had to return my HTC Evo 3D because of the same. A similar thing happened to me with an old HTC Windows Moblile device. I (finally) learned my lesson. I did my research and found out that I'm not alone.

posted on 22 May 2013, 07:40 1

34. johnriii (Posts: 221; Member since: 17 Oct 2011)


ditto that. Love the "build" of their phones, but can't stand that they are so unreliable. I've had three, over the last six years. there won't be a fourth.

posted on 22 May 2013, 09:24 1

41. tokuzumi (Posts: 230; Member since: 27 Aug 2009)


HTC was the top dog in the windows mobile days. And when they released the Evo 4G, they could do no wrong. They need to figure out what it's going to take to release a phone with the "gotta have it" factor of the Evo 4G.

Also, HTC needs to do something about the menu button. The bar that appears at the bottom of the screen is horrible. All other manufacturers have worked around this.....except HTC.

posted on 22 May 2013, 09:24 4

42. ahhxd717 (Posts: 316; Member since: 08 Dec 2011)


Why would he post something like that on twitter? That's a kind of thing you'd post after getting fired from Taco Bell or something. Kind of childish... But maybe he had good reason.

posted on 22 May 2013, 10:17 1

43. Taters (Posts: 2579; Member since: 28 Jan 2013)


Typical HTC. I tried for 5 years to get a perfectly built HTC phone but have had no luck so far. That says it all about the true quality of their phones.

posted on 22 May 2013, 10:36 2

45. _Bone_ (Posts: 2103; Member since: 29 Oct 2012)


As sad as the HTC nightmare may be, the writing was on the wall as they failed with the superhero launch. They should've sold 4-5 million One's to improve their position, but with a few 100Ks they won't break even, and the staff leave shows the struggles indicate a collapse.

The industry NEEDS HTC, hope they'll survive.

posted on 22 May 2013, 11:16

48. ksenia (Posts: 25; Member since: 29 Apr 2013)


This is not bad news at all. The only thing this signals is change. People complained about HTC's marketing strategy for years. Also complained about their stagnant design. Well guess what people, they are finally listening. These disgruntled guys are having the power taken from them and given to new people with new ideas. Of course them being human, they are gonna try and bad mouth the company because they feel slighted. Who cares.....move on. Your ideas got stale, so its on to the next creative person with fresh ideas and bold stragegies. Looks like HTC decided to take charge instead of being status quo. Kudos to them.

posted on 22 May 2013, 11:34

49. Slammer (Posts: 921; Member since: 03 Jun 2010)


From what I'm hearing, the residual complaints that haunted HTC for eliminating removable batteries in the Evo LTE, have magnified with the introduction of the ONE. Never turn a deaf ear on consistant complaints of the same nature from those that have strongly supported you or risk descention.

John B.

posted on 22 May 2013, 11:47 2

50. ojdidit84 (Posts: 250; Member since: 16 Jul 2011)


This may not be a bad thing. Some of the people that are leaving could be some of the same people holding HTC back from making the better decisions to pull themselves out of the rut they've been in.

On the other hand, if these people are the people that are trying to incite good change to make a turn for the better and are being shot down and forced to put out more of the same bad decisions that people keep griping about, then maybe this will open the eyes of those who make the final decisions to finally start listening.

posted on 22 May 2013, 11:56

51. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


I think Chou needs to leave.

HTC continues to not listen to customers. Sure the design is great, but most people who place such a high value on design go with windows phone or iOS.

Most android people are into tweaking/modifying, the s4 is far superior in this sense.

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