HTC's November revenue drops 27% year-over-year
HTC expects to ship 5.2 million smartphones in the fourth quarter, a drop of 16.2% sequentially. The company says that its declining market share in the U.S. and Europe is to blame, along with the lack of any new products outside of the HTC One max. Recently, HTC reassigned the job responsibilities of CEO Peter Chou, making marketing a job description for chairwoman and co-founder Cher Wang. Some have blamed poorly executed marketing for HTC's woes and a recent $12 million ad campaign starring movie star Robert Downey Jr. apparently was a huge waste of cash.
What might help HTC is the sequel to its HTC One. Codenamed M8, the device is expected to feature high end specs including a 5 inch 1080 x 1920 resolution display and a quad-core Qualcomm Snapdragon 800 processor.
1. woodshop20 (Posts: 459; Member since: 14 Sep 2013)
Well if HTC improved their marketing and actually started making well-priced, well-specced phones, they might actually get somewhere.
5. eisenbricher (Posts: 971; Member since: 09 Aug 2012)
It'll still be difficult. They are stuck in the place where latest, well updated Samsung/Apple/LG/Sony products push them from the top, while Nokia and low cost local manufacturers don't even let them set foot on their turf, which is low to mid range segment.
11. Dingy_cellar_dweller (Posts: 191; Member since: 16 Mar 2013)
I feel so bad for a multi billion dollar company not making record profits.
14. PBXtech (Posts: 980; Member since: 21 Oct 2013)
Hard to remember when I last saw a HTC commercial on television. Apple is the marketing king and Samsung has woken up to the importance of it as well, HTC needs to learn from those big dogs and get the word out, they make great phones too.
2. _Bone_ (Posts: 2137; Member since: 29 Oct 2012)
Here's a case of a once great company doing everything wrong. The HTC One concept was great, but HTC didn't do their homework on the manufacturing difficulties, and that resulted in several weeks of delay and the Galaxy S4 stole it's limelight. The UltraPixels were both a real world and marketing failure, and they are still sticking to it. Nokia-only components almost had the products banned and had to change things in panic and the Downey Jr. gig burnt money faster than Iron Man can take off. Add the odd naming scheme that has no feel of consistency and evolution to it (One X, One X Plus, Droid DNA / Butterfly, One, Butterfly S... One Two? HTC Two? One S? Butterfly Two?) and John Doe is confused of what's what.
The Amazon deal could save them, not much else I'm afraid. Disliked by many, Samsung still isn't slowing down and will bring 22nm 64bit true Octa-core, 4GBs of fast RAM, 16MP ISOCELL camera, epic battery, possible higher res thin durable screen, KitKat out of box and a well recognized name with a design revolution. How's HTC gonna compete with that?
4. eisenbricher (Posts: 971; Member since: 09 Aug 2012)
Well explained. Yeah agree with everything.
16. ihavenoname (Posts: 1499; Member since: 18 Aug 2013)
Old kings are dying; Nokia, BB, HTC...
6. tiara6918 (Posts: 1497; Member since: 26 Apr 2012)
Htc's only problem is strategy, this is the cause of their struggle ever since from the start of their losses
8. FadyNabil (Posts: 37; Member since: 10 May 2013)
HTC must move to Windows Phone and drop android.
(Android fanboy style!)
9. itsdeepak4u2000 (Posts: 2800; Member since: 03 Nov 2012)
Competitive price and marketing are lacking...
10. gd761 (Posts: 109; Member since: 18 Sep 2012)
HTC used to be a BIG supporter of Microsoft but has dedicated itself now mostly to Android and is Suffering drastically.
HTC should go and talk with Microsoft and either get back to what put them on the map, Microsoft Phones. True they got a lot of exposure and sales from Android, but that's Not working for them anymore.
Or have Microsoft buy HTC like they did with Nokia.
If Microsoft bought HTC as well, then Microsoft would be able to have 2 completely different styles of Phones to choose from and also the design teams from both NOKIA & HTC.
The Lumia Line has done Very Well and HTC's ONE line has also done well considering the Extreme Competition from Samsung and Apple.
So far what HTC has been doing will either Cripple if they continue down the same path or if HTC wakes up and changes course totally and goes back to Microsoft and or has Microsoft buy HTC.
What do you All think about this?
12. ausnote2 (Posts: 84; Member since: 07 Dec 2012)
HTC dropping Android for MS would not work because of Metro UI, you cannot differentiate itself from Nokia.
Hence MS buying HTC might work for MS but I hope HTC can get back their MOJO and fight back in both Android and WP. They just need to listen to their customers, DON'T COMPROMISE, remember HTC HD2
13. faha1 (Posts: 13; Member since: 08 Apr 2013)
Actually Htc is not listening the voice of everybody from several months.
Every one says marketing is not good & most important is check the prices that are too high e.g. Xperia M= $ 170 & Desire U $ 230
Specs: Dual Core Vs Single Core
Android 4.1 Vs 4.0
Ram 1 GB Vs 512 MB & Much more..
Come on htc consider about it.
15. wreh3 (Posts: 25; Member since: 19 Apr 2010)
let them update their phones with latest technologies to stay in the competition; some HTC phones NEVER, and DID NOT receive updates until they discontinue!
18. AfterShock (Posts: 2895; Member since: 02 Nov 2012)
As a former and long time HTC supporter, I've no sympathy for them now.
They did/do not listen to what people asked for , over and over again.
Oh well, they'll learn they're not all that.
19. jerjer (Posts: 1; Member since: 24 Dec 2013)
HTC deserve those decline. The camera of my HTC one started showing this purple tinge after 2 months of use. And no, I cannot return it because seller warranty in my country is only 1 month.