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  • HTC's Jeff Gordon: "It would be fun if we had the marketing dollars that Samsung has" (interview)

HTC's Jeff Gordon: "It would be fun if we had the marketing dollars that Samsung has" (interview)

Posted: , by Ray S.

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During CTIA 2013, which took place last week, our own John V. got the chance to meet up with HTC's Jeff Gordon, who's the company's Senior Global Online Communications Manager. We spoke with Jeff about a bunch of interesting topics, including the company's latest products and the current position of HTC with regards to its competitors. He shared many intriguing details with us, so be sure to hit that Play button and enjoy the interview!

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posted on 28 May 2013, 04:52 19

1. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


That's so true. At my place here, you see Samsung ads everywhere; newspapers, TV channels, cinemas, etc. Other brands, not just HTC, you dont see them much.

posted on 28 May 2013, 05:52 22

8. MCrapp (Posts: 318; Member since: 07 Apr 2013)


At my place I can see plenty Htc ads(I don't watch tv) and some websites try show HTC One almost every day.

posted on 28 May 2013, 07:45 14

16. SleepingOz (unregistered)


Same here! HtC One ads are on every satellite tv channel.

posted on 28 May 2013, 10:05 5

22. chocolaking (Posts: 494; Member since: 22 May 2012)


here in canada, i see one little flyer with HTC ads.
and the rest of the store is filled with samsung crap.
telus, rogers, bell, wind, virgin, you name it.
samsung spend all consumer's money on making more ads and seel you cheap product.
why the fcuk doesn't ppl realize that.
Samsung = fake = lie

posted on 28 May 2013, 10:32 10

26. MCrapp (Posts: 318; Member since: 07 Apr 2013)


Samsung=Note2= Happy Users
Chocolaking=fake=lie=Troll

posted on 28 May 2013, 14:12 2

34. donfem (Posts: 652; Member since: 30 Mar 2011)


Attention seeking

posted on 28 May 2013, 15:41 1

37. SleepingOz (unregistered)


Hahaha relax dude. It's just business, you know.
Being mad at Samsung won't affect their sales at all. You're just making your life a lil bitter.

posted on 28 May 2013, 17:44

38. Stuntman (Posts: 836; Member since: 01 Aug 2011)


When HTC was the biggest Android manufacturer in Canada a couple of years ago, I saw a lot of HTC ads on TV. Now, it's Samsung that's the biggest and I see Samsung ads everywhere. There's definitely a corelation here.

posted on 28 May 2013, 18:28

39. doejon (Posts: 398; Member since: 31 Jul 2012)


yes even in the europe champions league is sponsored by HTC

posted on 28 May 2013, 09:37 4

20. NickPeters (Posts: 74; Member since: 24 Oct 2012)


UEFA Champions League and Euro League, anybody?

posted on 28 May 2013, 04:55 44

2. MCrapp (Posts: 318; Member since: 07 Apr 2013)


It would be fun if HTC can update phones like Samsung!!!!!

posted on 28 May 2013, 04:57 23

3. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)


Ouch!

posted on 28 May 2013, 05:06 6

5. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Have to agree with this one. The One X. =/

posted on 28 May 2013, 05:17 16

7. MCrapp (Posts: 318; Member since: 07 Apr 2013)


Look at the Htc Sensation (no more iHTC for me)

posted on 28 May 2013, 06:08 3

9. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Sensation? I believed the problem with that one was battery life?

posted on 28 May 2013, 06:35 3

11. Jonathan41 (Posts: 532; Member since: 22 Mar 2012)


I have a unlocked HTC One X and still I get updates all the time. Plus HTC One has already had some updates.

posted on 28 May 2013, 07:29 1

15. CanYouSeeTheLight (Posts: 1116; Member since: 05 Jul 2012)


The One X is on 4.1 Jellybean with 4.2 scheduled to be released next month...

posted on 28 May 2013, 12:36 1

31. hypergreatthing (Posts: 43; Member since: 13 Jun 2012)


Or didn't have a history of locked bootloaders?
I mean that alone is a huge reason to stay away from HTC. It's gotten better, but having to submit keys through a website and getting a custom unlock program just to put root? No thanks,

posted on 28 May 2013, 04:59 14

4. SuperMaoriBro (Posts: 527; Member since: 23 Jun 2012)


One x was a terrible product. Sure it looked beautiful but mine was buggy. Constant dropouts, lockups, launcher reloads etc. Unfortunately this has put me off trusting htc and buying another one of their devices

posted on 28 May 2013, 10:11 1

24. chocolaking (Posts: 494; Member since: 22 May 2012)


Dude, you would experience worse if you had the highly promoted with exploded battery phone.
the drop out calls and laggy UI is so terrible. even their new phone this year with 4+4 core still lags..

posted on 28 May 2013, 13:51 4

32. tedkord (Posts: 12217; Member since: 17 Jun 2009)


No it doesn't. My current dual core GS3 doesn't lag. I tried the GS4 in store this past week - zero lag. If you have to lie to support your position, your position is weak

posted on 28 May 2013, 15:30 2

36. E.N. (Posts: 2610; Member since: 25 Jan 2009)


The S4 does lag. About half of the reviews in YouTube mention lag. Phonedog.com's Samsung fanboy Aaron Baker even made a video blog of how lag on a top notch phone like the S4 is completely unacceptable, which I agree

posted on 29 May 2013, 05:17

48. SuperMaoriBro (Posts: 527; Member since: 23 Jun 2012)


I actually have the s4 now. Im very happy with it. So glad I ditched my one x. Im not a fanboy of any brand or platform. But I am speaking from experience. I also owned the s3 which I also hated. But the s4 for me is an alround better device imho.

posted on 28 May 2013, 05:11 4

6. Andrew10301 (Posts: 14; Member since: 30 Aug 2012)


I liked my one x so much I got a one x plus. Other than the at&t update delays and poor battery life I'd say its the best of 2012. But I do think if HTC were to market as well and much as Samsung they'd be much better off

posted on 28 May 2013, 06:26 17

10. donjunior (Posts: 50; Member since: 28 May 2013)


HTC = Shrinking Company. Samsung will always be the King.

posted on 28 May 2013, 08:26

18. rgxVOiD (Posts: 440; Member since: 30 Aug 2012)


"Viva la Vida"

posted on 28 May 2013, 06:42 18

12. FlushGordon (unregistered)


Too bad they don't have the Moolah and the resources

HTC is a stingy company in shambles

All they could just do is post idiotic envy-ridden tweets like ''The Next Big Flop''

posted on 28 May 2013, 10:13 2

25. chocolaking (Posts: 494; Member since: 22 May 2012)


posting tweets is better than telling lies isn't it?

posted on 28 May 2013, 10:57 1

27. MCrapp (Posts: 318; Member since: 07 Apr 2013)


Telling lies? What lies?

posted on 29 May 2013, 00:01

44. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)


10M units sold within the 1st month isn't a flop is it?

Sadly, your beloved company lied to you.

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