The Firefox Launcher offers you recommendations and smart searches will recommend apps you already have installed, along with other ones that match a searched keyword. In the morning, the prediction bar suggests apps related to the weather. Think of the information you might hear on the radio during morning drive time. In the afternoon, the recommended apps might lean toward your calendar, local businesses (to find a restaurant for the evening) and some news apps so you can check what has happened that very day.
When you use the search feature on the launcher, related apps and websites you've visited appear on the phone. And the links go pretty deep. As an example, if you search for Katy Perry, instead of seeing the Spotify homepage, the launcher will reveal a Spotify shortcut to the singer's artist page. And if you search for 'news' or 'tech', you will see cards with relevant information to your search, including videos.
The app still has some work in front of it, before undergoing beta testing.
source: Mozilla via TechCrunch