an unemployment rate of 25% is forcing those with low incomes to cut back, which is why pre-paid carriers suffered the most in Spain. That shows you how bad things are in that country. During tough times, you would expect pre-paid carriers to add subscribers as mobile phone users shift from hefty monthly contract rates to paying for service on a month-to-month basis.
Some Spanish carriers like Telefonica and Vodafone are testing out a new business plan and are removing subsidies from new phone prices which has to hurt in this economy. In France, analysts believe part of the decline in handset sales has to do with the upstart carrier Free which sends voice traffic over Wi-Fi when possible, similar to Republic Wireless in the States. Free is signing up customers coming to the carrier with unlocked smartphones, purchasing SIM cards but not new phones.
For many years, many European countries had more phones in use than people living in the country to use them. This better than 100% penetration has finally come home to hurt the carriers as users seem to be able to squeeze more life out of older phones. Now that is something that U.S.smartphone users would laugh at as many upgrade their handset as soon as the Next Big Thing comes along. The penetration numbers might have come back to earth a bit, they are still high and once the economy turns around, Europeans might just decide that they cannot live without their mobile handset.
"The mobile sector is in turmoil. And operators are not the only ones to see a change: handset manufacturers are also experiencing disruptions. According to the firm GfK, in 2012, the number of mobile phones sold in France will be lower than last year, with about 22.5 million phones set to be purchased this year, against 24.3 million in 2011."-Les Echos