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Dennis Woodside confirms the Moto X and says Motorola is "relaunching its product line"

Posted: , by Michael H.

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Dennis Woodside confirms the Moto X and says Motorola is
Yesterday, we saw Apple CEO Tim Cook drop some pretty solid news while speaking at the AllThingsD D11 conference, and today it's time for Motorola CEO Dennis Woodside to show that his company (which of course is technically part of Google) can also grab headlines. And, he has come out strong by both confirming the existence of the Motorola X Phone (not that we needed confirmation on "Ghost") and saying that the device will be made in the USA.

Woodside started out by confirming the X Phone, and by announcing that it will officially be named the Moto X and that it will be "broadly distributed", which seems to confirm what we had heard about the device coming to all major US carriers. He said that the device is planned to go up against the iPhone and the Samsung Galaxy, but that he sees Motorola doing well to follow Google's Nexus strategy with high-quality, low-cost devices. He also went on to give some information about the device, saying that it will have an OLED display and that it will be very situationally aware. Although, Woodside did err a bit on the creepy side by using the pronoun "we" in the description:

We know when it's in your pocket, we know when it's in your hand, it's going to know when you want to take a picture and fire up the cameras.
Apparently, the device will be very "contextually aware" according to Woodside, and know when you're in the car and potentially offer different interactions based on your situation. He didn't give much more as far as details, but did mention both breakability and battery life, both of which are features Larry Page has addressed. So, it would seem that maybe sapphire glass isn't out of the question for the X. 

Woodside was proud to announce that the Moto X would be made in the USA. Some components will still come from Taiwan and Korea, but manufacturing of the handset will happen just outside of Fort Worth, Texas at a 500,000 sq. ft. plant that is had been used by Nokia for manufacturing phones. Ultimately, about 70% of the manufacturing will be done in Texas. 

Woodside even claimed to have the Moto X in his pocket during the talk, but would not show it off. He even said that the new head of Android, Sundar Pichai hasn't even seen the device, and further reinstated the division there is between Google and Motorola. Woodside claims that Motorola is treated the same as any Android partner, saying "We're hiring out of Google, but once you come to Motorola you give up your Google badge. It really is separate."

Our source has said that Google comes around every once in a while to check on the work being done at Motorola, but there isn't regular interaction as far as they know. We can't say if Google pays visits to all of its Android partners, but we wouldn't be surprised if Google were a bit more hands on at Motorola than the company is saying. 

Woodside didn't say specifically when the Moto X would be released, but did say that between now and October the company will be relaunching its product line and moving away from its past of some 40 phones to just a handful. And, he said that despite the company only having about 3% market share globally, he isn't worried because Motorola "likes being a challenger". 

source: AllThingsD

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posted on 29 May 2013, 19:02 9

1. InspectorGadget80 (Posts: 6215; Member since: 26 Mar 2011)


WHEN THE HELL IS THE RELEASE DATE? and its going its being made in USA NOT IN CHINA

posted on 29 May 2013, 19:52 6

12. Berzerk000 (Posts: 3939; Member since: 26 Jun 2011)


Between now and October, so within 5 months.

posted on 29 May 2013, 20:50 3

17. Mxyzptlk (Posts: 3303; Member since: 21 Apr 2012)


In other words you don't know. It's like the Bionic all over again .

posted on 29 May 2013, 21:04 7

21. Berzerk000 (Posts: 3939; Member since: 26 Jun 2011)


It is no where near the Bionic. Me and a few others have explained this to you very thoroughly, why don't you go back and refresh your memory.

Motorola and Google announced that they have STARTED developing the X phone in late December, they're only about 5 months into development, which is nowhere near enough time to properly make a flagship, they should have 3 more months to develop at the very least.

posted on 29 May 2013, 21:10 8

22. Berzerk000 (Posts: 3939; Member since: 26 Jun 2011)


Here you go, this is what I said to you the last time you compared the X phone to the Bionic;

The X phone is NOTHING like the Bionic at this point. The Bionic was announced in January of 2011, with full specs listed, official pictures from Motorola, official name, and even hands on footage with the press at the event. Then, within the course of 8 months; the Etna was scrapped due to its terrible battery life, completely rebuilt into the Targa, and then in September of 2011 was released on Verizon as an entirely new device that looked and operated completely different from the Etna.

Now, the X phone hasn't had any event for it, no official specs, no official pictures, no official name, no official ANYTHING. All Google and Motorola said is that they were working on it. It was never unveiled like the Bionic was, Google and Motorola made it VERY clear that the X phone had STARTED development in late December of 2012; and now, 6 months of development later, they are getting ready for an unveiling.

Now, once the X phone has official pictures, an official name, and is officially unveiled by Motorola and Google with demo units to give out to the press, then you can start spouting off about how this is going to be like the Bionic. When the phone is delayed for 8 months after the official reveal, I will be happy to agree with you. Until then, hush.

posted on 30 May 2013, 00:53 2

25. Sniggly (Posts: 6761; Member since: 05 Dec 2009)


In addition to Berzerker, here's one of my refutations of this stupid, stupid statement of yours:

"In order to be the Bionic all over again, as you put it, the Ghost would have to:

-be a phone that was built from scratch, starting at the design board and ending with production and sales, in about 6 months flat.
-be glitchy, thick, and ugly.
-be released with a horrible camera, crappy screen, and slow processor.
-be about 5 months overdue from its original promised release date.
-be released about 2 months before a much superior phone by the same manufacturer is released with the intent to replace the existing model.

If you say that the Ghost is going to be the Bionic all over again, then you're essentially saying that all of those conditions will be met at the same time.

Willing to make that bet, Mxy?"

posted on 30 May 2013, 13:29

37. Mxyzptlk (Posts: 3303; Member since: 21 Apr 2012)


Oh Sniggy every factor of detail doesn't have to be the same for it to fall under the level of the Bionic.

The Bionic was a mystery before it was finally released to so many problems.

posted on 30 May 2013, 13:42 2

38. roldefol (Posts: 2858; Member since: 28 Jan 2011)


The iPhone 5S is going to be the iPhone 4S all over again. Same phone, nothing new, just some flat icons. Everyone in the industry is going to expect something big this fall, and it's going to be another huge letdown.

Still want one?

posted on 01 Jun 2013, 07:11

44. Sniggly (Posts: 6761; Member since: 05 Dec 2009)


The *redesigned* Bionic wasn't really a mystery. We knew it was being redesigned, but that it would basically be the same phone shown at CES.

The Motorola press release pegs the phone to come out in "summer." The clock is ticking. They have until September 23rd to drop the X into stores. By that date I'll be accepting your apologies.

Oh, who am I kidding? You're just going to keep ignoring reality.

posted on 30 May 2013, 05:08

28. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


When has this phone been officially announced again? Exactly....it hasnt been.

posted on 30 May 2013, 16:21

41. KingKurogiii (Posts: 5555; Member since: 23 Oct 2011)


it has actually...

just not with a full spec list or picture or anything.

posted on 30 May 2013, 00:34 1

24. KingKurogiii (Posts: 5555; Member since: 23 Oct 2011)


there's been an update. the PR says Summer.

posted on 30 May 2013, 02:02 1

26. Berzerk000 (Posts: 3939; Member since: 26 Jun 2011)


Well that narrows it down a bit. Instead of May-October it's June-August.

posted on 30 May 2013, 12:32

35. torr310 (Posts: 351; Member since: 27 Oct 2011)


Whoever makes the X Phone line... they suck!
I lost my interest due to the delay release and non-spectacular specs.

posted on 30 May 2013, 16:58 1

42. Berzerk000 (Posts: 3939; Member since: 26 Jun 2011)


Where did you hear they delayed the release? A release date was never set, so how could they delay it?

posted on 29 May 2013, 19:04 13

2. _Bone_ (Posts: 2106; Member since: 29 Oct 2012)


It's been awfully silent in the Motorola camp, but it sounds like calm before the storm. Can't wait to see what they have in store!

posted on 29 May 2013, 19:06 1

3. TheMan (Posts: 390; Member since: 21 Sep 2012)


With it knowing so much, there's no way I'm going to view porn using the Moto X (although the name works for that purpose).

The big question is when will the relaunch actually occur?

posted on 29 May 2013, 19:07 3

4. a_merryman (Posts: 637; Member since: 14 Dec 2011)


The made in USA thing has piqued my interest, if it really does come with high end specs instead of the middle of the road specs that have been reported lately, and it comes with the cell bands I want....This could be my next phone, especially if it has a battery the size of the RAZR MAXX.

posted on 29 May 2013, 19:10 2

5. Genersis (Posts: 178; Member since: 29 May 2013)


Cool.
I hope more reliable information comes to light soon.
There's been so many rumours around this phone.

posted on 29 May 2013, 19:11 3

6. jan25 (Posts: 384; Member since: 26 Feb 2012)


"he sees Motorola doing well to follow Google's Nexus strategy with high-quality, low-cost devices."

that sounds interesting. if they go with stock android and the hardware is as good as they say, it will be a buy.

posted on 29 May 2013, 19:13 4

7. KingKurogiii (Posts: 5555; Member since: 23 Oct 2011)


sweet! i guess what Woodside what Woodside was talking about is a new version of Smartactions. o:

posted on 29 May 2013, 19:26

8. Luisit0 (Posts: 73; Member since: 18 Feb 2013)


somehow, i thought the same thing 0.0

posted on 29 May 2013, 19:48

9. hothands (Posts: 7; Member since: 07 Jul 2012)


Are people really going to refer to this phone as a Moto X? I can't wait to unveil my F1 phone that has nothing to do with the sport. Can't we just call it the Motorola X or just the X phone?

posted on 30 May 2013, 08:25 1

31. troutsy (Posts: 248; Member since: 17 Feb 2012)


But I also have an F1 key on my keyboard! OH THE HUMANITY, HOW ARE WE EVER GOING TO SURVIVE!?!?!?

posted on 29 May 2013, 19:48 9

10. papss (unregistered)


Finally something not being made in china

posted on 29 May 2013, 20:09 7

13. snowgator (Posts: 3197; Member since: 19 Jan 2011)


Not sure why all the thumbs down. It is nice to see a US based handset.

posted on 29 May 2013, 23:51 1

23. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


Agreed. I'm more inclined to wait for my next phone solely based on this reason alone.

posted on 30 May 2013, 09:41

32. PhoneArenaUser (Posts: 5465; Member since: 05 Aug 2011)


"Finally something not being made in china"

Does everything else is made in China?

posted on 31 May 2013, 15:20

43. marbovo (Posts: 621; Member since: 16 May 2013)


Most of things today are made in china if you dont know...

posted on 01 Jun 2013, 18:53

45. kozza3 (Posts: 574; Member since: 17 Oct 2012)


or Korea, Japan, Taiwan...

posted on 29 May 2013, 19:51 1

11. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


With the Moto X imminent I can see why other OEM's are keeping mum on Nexus plans. I'd think they're waiting to see whether Google will go all-in supporting their Motorola venture to determine if it still makes financial sense to continue on with Nexus branded phones. I guess that's kinda what some have already said but the Moto X coming puts it in perspective.

Hope this "home-brewed" phone from Google/Motorola sets the bar high.

posted on 01 Jun 2013, 18:59

46. kozza3 (Posts: 574; Member since: 17 Oct 2012)


Galaxy S4 and HTC One are being release with stock android

no OEM has stated that they are working on a Nexus

prices for unlocked phones are still stupid high except the Nexus 4 and couple others i can't remember

i forgot where i was going with this...

posted on 29 May 2013, 20:14

14. snowgator (Posts: 3197; Member since: 19 Jan 2011)


"....but did say that between now and October the company will be relaunching its product line and moving away from its past of some 40 phones to just a handful."

This to me is a huge red flag. LG, Sony, and HTC all have gone this route, and it simply does not work. I do not want to see Motorola lose any momentum from their last few years. I am not saying exclusives (no way), or go all in on feature phones, but Motorola needs to compete across the board.

I am still hoping for Pure Google experience. Nexus line is too limiting.

posted on 30 May 2013, 07:51

30. Kelley71 (Posts: 44; Member since: 26 Nov 2012)


It's a red flag to me, too, but there is a slim hope that they could get this right. Lines like the RAZR MAXX and Photon Q, while niche, could rival the Galaxy Note II if relaunched properly, or it could be a collapse into the ultra-competitive "one size fits all" market dominated by Samsung with it's Galaxy S line.

Samsung is winning with an uncopyrightable formula: high resolution screens, microSD cards, swappable batteries and strong processors. Motorola would be wise to follow suit.

posted on 29 May 2013, 20:14 2

15. Sniggly (Posts: 6761; Member since: 05 Dec 2009)


*marks October 31st on the calendar*

All right now, Motorola. The clock is ticking. Let's see what you've got.

posted on 29 May 2013, 20:31 3

16. Xolar (Posts: 57; Member since: 02 Apr 2013)


i like it, hope its not a FAIL..

posted on 29 May 2013, 20:51 1

18. Mxyzptlk (Posts: 3303; Member since: 21 Apr 2012)


Well it is a Motorola device

posted on 29 May 2013, 20:52 2

19. mydi.maus (unregistered)


going against iphone,the galaxy line..wait and see...

posted on 29 May 2013, 20:59 4

20. Nathan_ingx (Posts: 2999; Member since: 07 Mar 2012)


X marks the spot!!

posted on 30 May 2013, 03:04

27. blackice214 (Posts: 163; Member since: 03 Jan 2013)


This phone is going to be made 15 miles from me.

posted on 30 May 2013, 06:14

29. itsdeepak4u2000 (Posts: 2445; Member since: 03 Nov 2012)


Bring 1 for me.

posted on 30 May 2013, 09:42

33. PhoneArenaUser (Posts: 5465; Member since: 05 Aug 2011)


"He also went on to give some information about the device, saying that it will have an OLED display..."

Bad news for me since I prefer LCD based displays. :/

posted on 30 May 2013, 12:16

34. roldefol (Posts: 2858; Member since: 28 Jan 2011)


I believe AMOLED is partly how Moto was able to slim down the Razr to 7 mm. But it is a bit of a concern to me, because it means they're still relying on Samsung to supply their screens. Which if the Razr and Razr HD are any indication means they either end up waiting half a year for Samsung to allow someone else to use their newest tech, or it's not a 1080 screen.

posted on 30 May 2013, 13:06

36. donfem (Posts: 520; Member since: 30 Mar 2011)


Did the article have to start with "Apple"? If the entire thing is about Motorola and google, why bring in the Apple news into it?

posted on 30 May 2013, 13:45 1

39. roldefol (Posts: 2858; Member since: 28 Jan 2011)


I'd say mentioning Motorola and Apple in the same sentence shows the company still has the respect of the industry, despite falling far behind in sales.

posted on 30 May 2013, 15:36

40. Paradox (Posts: 123; Member since: 08 Aug 2012)


I can't decide if I want this or the next nexus phone

posted on 01 Jun 2013, 23:11

47. Daftama (Posts: 563; Member since: 03 Nov 2012)


Well lets hope this phone doesn't get x'ED out

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