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Cook off: Apple CEO insults the Microsoft Surface tablet calling it "confusing" and "comprimised"

Posted: , by Alan F.

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Cook off: Apple CEO insults the Microsoft Surface tablet calling it
Apple CEO Tim Cook calls the Microsoft Surface confusing

Apple CEO Tim Cook calls the Microsoft Surface confusing

Can Apple feel so threatened by a tablet that has yet to launch that its CEO is already insulting it? During Apple's Q4 earnings call, CEO Tim Cook not only defended the Apple iPad mini, but took some shots at the Microsoft Surface on the eve of the slate's launch. Cook called the Surface compromised and confusing saying that Microsoft did not make the "hard tradeoffs" that Apple did when designing the user experience for the iPad.

Microsoft is releasing two versions of the Surface tablet. The Microsoft Surface (8 Pro) is basically a mobile version of the desktop PC with Intel inside. The Microsoft Surface RT is the version that competes with Cook's Apple iPad since it has an ARM powered quad-core 1.3GHz NVIDIA Tegra 3 T30 under the hood and presents more of the tablet experience that users get from the Apple iPad and Android tablets. Unlike the iPad, the device offers a kickstand and docks with one of two different types of optional physical QWERTY keyboards that also double as a cover for the device.

The base model of the Microsoft Surface offers 32GB of storage for $499 while adding the Touch Cover with the touch-sensitive QWERTY brings the price to $599. The Apple iPad 4, as a comparison, will cost $499 for 16GB of storage.

"What we’re reading is that it’s a fairly compromised, confusing product. One of the toughest things you do when making a product is to make hard tradeoffs. That’s what we’ve done with the iPad, and the resulting user experience is incredible. You could design a car that flies and floats, but I don’t think it would do either of those things very well. … People will look at the iPad and at competitive offerings, and I think they’ll conclude the iPad is the better choice."-Tim Cook, Apple CEO

source: AllThingsD

86 Comments
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posted on 25 Oct 2012, 18:08 66

1. redmd (Posts: 1279; Member since: 26 Oct 2011)


maybe because it has a new interface and not something like from 2007

posted on 25 Oct 2012, 18:19 8

8. TooBIG (banned) (Posts: 3; Member since: 25 Oct 2012)


well some of us like things that work not buggy OS like android

posted on 25 Oct 2012, 18:27 39

12. mas11 (Posts: 1034; Member since: 30 Mar 2012)


Umm iMessage?

posted on 25 Oct 2012, 18:31 28

14. josephnero (Posts: 558; Member since: 16 Nov 2011)


http://www.phonearena.com/news/Which-platform-crashes-more-Android-or-iOS_id26542

nobody is talking about android here but there is your proof

posted on 25 Oct 2012, 18:31 14

16. HouTexan (Posts: 439; Member since: 08 Jan 2012)


Still using that tired argument?

posted on 25 Oct 2012, 18:38 7

19. Zero0 (Posts: 592; Member since: 05 Jul 2012)


Hah. Even if this were relevant, it would still be wrong.

posted on 25 Oct 2012, 18:47 6

26. blingblingthing (Posts: 538; Member since: 23 Oct 2012)


Correct TooBig, We all love things that work in a non bugged fashion the way Android does.

posted on 25 Oct 2012, 19:13 23

29. tedkord (Posts: 12207; Member since: 17 Jun 2009)


Like Apple Maps?

posted on 27 Oct 2012, 04:31

80. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Exactly....lol.

posted on 25 Oct 2012, 19:42 29

34. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


your idiocy is not tolerable. We're talking about windows and ios here. We're talking about ipad and surface here. We're did android came from?

android is buggy? ha ha ha.

Regarding to mr. cook's comment about surface tablet. Yep, it's confusing. Can't argue with that. But people will get used to it once windows 8 is invading the world. So you're comparing a PC to iPad? Last time I checked, after spending sometimes to iPad, I got bored. Why? It's so simple. It's boring. It's for a child. No customization can be made except for the wallpaper. I rather choose confusing than boring. It's not all about simplicity we're talking here but also, productivity. iPad is a great device. You can play games, surf the net, watch movies, play music, read books, etc.. But surface is a full PC(not the RT version, but the Pro one). It's a tablet and a laptop. You can do photoshop. Programming. And do the things iPad could. That's a huge difference.

posted on 25 Oct 2012, 21:43 10

52. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


where did android come into this you retard??

are all I$heep programed to say android android even when android is not involved

posted on 25 Oct 2012, 23:45 1

59. Too.small (banned) (Posts: 3; Member since: 25 Oct 2012)


wow you mad bro? :D LOL @microsoftnokiawin U so dumb

posted on 26 Oct 2012, 00:42 2

61. Owlet (Posts: 450; Member since: 21 Feb 2011)


What did he say that was dumb?

posted on 26 Oct 2012, 20:38

77. srgonu (Posts: 255; Member since: 13 Feb 2012)


wow.. you scored 50 :)

posted on 27 Oct 2012, 04:30

79. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Is the Apple vs Android hate so big.....Android gets bought up in an Apple vs MS article? Damn....

posted on 30 Oct 2012, 09:39

86. Shino (banned) (Posts: 196; Member since: 23 Jul 2012)


Handroid is a compromise even when used in phones, in tablets it is pathetic.

posted on 25 Oct 2012, 18:31 6

15. wp8forever (unregistered)


Lol so funny wish he could play with a surface pro running full windows 8 so he can see what a real tablet is no a toy for kids, I'll be like bring you Lil ipad here imma put music inside for u maybe jellbreak it lol and for Android fans yeah it can flash your Android phones and put a s**t custom Rom now try that on a s**tty ipad or your nexus tables never that's what you call a real table no a toy bang conversation over everyone quiet at my statement.

posted on 25 Oct 2012, 23:08 1

55. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


Shut up meg......
why don't you understand that ipad and all other android tablets are made to compete with surface rt...not surface pro....

For me samsung galaxy note 10.1 can do great job than surface rt.....

if u don't have custom roms then it's your sadness.....u can't enjoy wp8 on lumia 900....but in android camp even galaxy y can enjoy jb with help of custom rom....yes item has jb custom rom.......

posted on 26 Oct 2012, 01:53 1

67. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


what a sad sad reply from poor old Android nerd even this wasnt suppose to be android article buzz off

posted on 26 Oct 2012, 02:49 2

70. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


Yes this not a android article.....
U itself mentioned it's a reply....
Just go and see the comment for which i replied....he dragged android into the circle.....so i replied him...
I will buy windows 8 pro tablet or what ever you say.......but it will replace my laptop not tablet......
I can't carry it every where cuz of its weight and size...

posted on 27 Oct 2012, 04:39

82. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


I see you also have Android envy.....isnt this article about Apple and MS?

I am a big Android user....go see my posts before this on how to stay on topic...

posted on 25 Oct 2012, 18:42 11

21. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


No, I think he's upset that the Microsoft tablets have no Homo-geneous button. I am flabbergasted, though, that his statements imply that the Surface Tablets are an "eye" Sore compared to Apple's oversized TouchPods.

posted on 25 Oct 2012, 18:44 13

24. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Sell your s**t to your Sh33p.

I never ever heard even a single word from MS where they have compared Surface or Windows 8 with any other product out there.
This is the difference between a Real tech giant and you Apple.

posted on 25 Oct 2012, 19:45 2

35. JeffdaBeat (unregistered)


I'm sorry but even professional reviewers have had problems with the software on the Surface. You guys don't have to defend a flawed product just because someone from Apple commented on it. It honestly reminds me of Republicans who will back Mitt Romney even though they knew full well he is a crappy candidate. They just hate Obama so much that they are willing to defend him. This is a new OS and it's going to have flaws. But when you have people who all they do is review software saying that says the hardware is better than the software, it's okay to admit it.

posted on 25 Oct 2012, 20:27 2

41. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


Unfortunately, this is not a new OS as, Microsoft has been hammering out Windows Mobile, and variations thereof, since at least 2002. Microsoft really had the edge on everyone in 2004, but their leadership under Steve Bald-mer only led to a devolution of the platform, and now they just keep crossing their fingers hoping that by some divine intervention the Global consumer has an Epiphany brought on by some psychotic episode due to the lack of appropriate medication.

But, that's no reason for Tim Cook to attack Microsoft.

posted on 27 Oct 2012, 04:44

83. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


"Unfortunately, this is not a new OS as, Microsoft has been hammering out Windows Mobile, and variations thereof, since at least 2002. Microsoft really had the edge on everyone in 2004"

+10000

I dont understand how ppl keep trying to give MS a break or saying its a new OS give it a chance. Surface, WP isnt brand new like Android or iOS was. Even if they started from the ground up...they already had experience with a mobile OS. MS isnt cut any slack on the desktop side....with ME and Vista. They compare them to older versions and say they suck, period. I understand giving it a chance saying wait for updates, but it being new doesnt fly...IMO. They have alot of experience at this.

I defend Vista tho because after updates, service paks it became alot better.

posted on 25 Oct 2012, 23:16 1

56. Penny (Posts: 1653; Member since: 04 Feb 2011)


The hardware is pretty damn near perfect, so you're not making much of a point here...

Would I like to go for the i5 Surface Pro? Sure, if I didn't think it was going to cost double the price. I know that Windows 8 Pro runs beautifully on capable hardware because I've been running it on my desktop for two months now. The only question is how capable is that Tegra 3 at keeping the Modern UI fluid? So far, that answer across most reviews has been pretty positive.

posted on 25 Oct 2012, 21:30 1

50. nightelf91 (Posts: 20; Member since: 03 Jul 2012)


I mean seriously, "comprimised" in the title?
Get your s*** together Mr. author/editor (if there even is one for this website).

posted on 27 Oct 2012, 02:32

78. addy23 (unregistered)


These people from Apple are so much obsessed with the is**ts !

posted on 27 Oct 2012, 04:36

81. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Its amazing Apple is so afraid of choice. And didnt Ballmer diss the hell outta the iPhone? Look how that turned out. Does Tim want a lil payback? I hope Surface succeeds in a big way just because of this article.

For functionality, I would chose Surface...after all the kinks get worked out. Depends on what the individual wants n needs as to what they choose: iPad or Surface.

Apple, stop hating on choice.

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