Tim Cook defends iPad mini and reiterates that Apple "would never make a 7" tablet"

Tim Cook defends iPad mini and reiterates that Apple
When the iPad Mini was announced, Apple haters everywhere started tossing around the quote from Steve Jobs saying that Apple would never make a 7" tablet. Well, Tim Cook has decided to address those complaints, and reiterate that Apple will "never make a 7" tablet". 

We know, it's a bit confusing. Here's the direct quote from Cook:
So, apparently, it's just that extra .9" that makes all of the difference between a "compromised product" and a "fantastic product". Cook also went on to call the Microsoft Surface a "compromised product". We can't say that we agree as far as the 7" tablets are concerned, but it certainly fits well into Apple's marketing campaign. And really, that's all this is. Tim Cook and Apple don't want to make Steve Jobs sound like a liar, and the company wants to sell iPads. If Apple can take a jab at the competition in the process, it will obviously do just that. It's not like Samsung pulls its punches against Apple. 

While the claims of the size difference are debatable, Tim Cook does go on to make a good point that because the iPad mini has the same resolution as the iPad 2 (which is another point of contention for those who don't particularly like Apple), the tablet can use all of the hundreds of thousands of iPad apps without any troubles. This is definitely a good thing, especially because it doesn't leave the onus on developers to update apps again after having to update for the iPhone 5

source: The Verge

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh



1. Savage unregistered

Basically an iPad Mini doesn't mean to compete with 7" tablets. It means to compete with 7.9" tablets. As said by Tim Cook.

3. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I'm sure that Cook would probably just say that the iPad mini is in a class of its own. Remember, he has some really good marketing guys writing his talking points for him.

6. Savage unregistered

Oh absolutely! I have full faith in Apple's marketing team. Just not that much faith in Apple itself :)

10. mas11

Posts: 1034; Member since: Mar 30, 2012

Boy genius ads and that crazy physics commercial? I have more faith in what's trendy.

16. Savage unregistered

Its on a decline just like Apple. But isn't that what Apple is renowned for? Their marketing department. Imagine how painful it is to put big words to describe every small thing Apple puts each year on iDevices.

38. someones4

Posts: 627; Member since: Sep 16, 2012

Apple's marketing people must have been to the confession booth countless times....

43. Nadr1212

Posts: 741; Member since: Sep 22, 2012

how you think's a whole different league, Steve. Plus, i thought you guys liked making money?

14. infernal88

Posts: 113; Member since: Jun 08, 2012

so can we say with a year old device like galaxy tab 7.7 ?

29. MartyK

Posts: 1043; Member since: Apr 11, 2012

And you guys are going to let them get away with this?... Well, Samsung GS3 is not competing with HTC XL, cause Samsung is only competing against phone with S3's in their name. Thus, please stop doing your (P.A.)comparisons...hahah

34. someones4

Posts: 627; Member since: Sep 16, 2012

their marketing guys still loses out to samsung's. even their execs say dumb things

50. EspHack

Posts: 70; Member since: Sep 04, 2012

yea it is in the class of 4:3 useless and unconfortable aspec ratio

21. AnTuTu

Posts: 1595; Member since: Oct 14, 2012

Look who is talking lolzzzzzzzzzzz

31. OptimusOne

Posts: 694; Member since: May 22, 2012

theres only one 7.7 tablet i know and it is the galaxy tab 7.7. that device kills the ipad mini with its amoled screen.

33. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

at first when i saw people comparing the 7.7 to the Mini i was like "that's kind of silly, that's a pretty old tablet now" but then when i really thought about it the 7.7 does actually have better specs. xD

39. gallitoking

Posts: 4721; Member since: May 17, 2011

if you go by screen alone than the ipad kills all other tablets would you agree

41. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

why? the new iPad is pretty beast in the display department but the Mini is seriously lacking there.

2. wendygarett unregistered

Please stop hating fandroid, just because your tablet can't make it as 7.2mm slim as iPad... It is actually a nice premium product tho

9. hung2900

Posts: 966; Member since: Mar 02, 2012

A year old GTab 7.7 is 7.6m slim, with a higher resolution and still premium material

17. wendygarett unregistered

That doesn't mean you can keep hating tho, try to respect each other

36. CivicSi89

Posts: 349; Member since: Jul 23, 2011

i am an equal oppertunity person. love all things tech. This is an ipad 2 with a smaller screen that apple is touting as something special. IT ISNT. that price writes a check that that tablet cant cash. point blank.

37. CivicSi89

Posts: 349; Member since: Jul 23, 2011

and you know you are getting desperate when you have to point out that .9 of an inch make your tablet better than everyone elses. thats just childish. Then again. we are talking about Apple here. The people who invented the rectangle.

42. wendygarett unregistered

I never think that my friend :) I just love that aluminium feel that's all

51. CivicSi89

Posts: 349; Member since: Jul 23, 2011

oooohhhh... Shiny.....

61. thelegend6657 unregistered

Honda Civic89 : but its cheaper than an ipad 2 making it a bargain

53. AstronautJones

Posts: 305; Member since: Aug 01, 2012

Like Apple has been respectful? Abusing the outdated patent system to stifle competition. Insulting the competition with 7" tablets, then releasing basically the same smaller size, THEN claiming its not the same? Steve Jobs was a jerk, but at least he was consistent. This Cook guy is just nuts!

58. medicci37

Posts: 1361; Member since: Nov 19, 2011

@ wendy Nothing you say makes sense.

4. TooBIG

Posts: 3; Member since: Oct 25, 2012

looks like androids failed because they were .9" too BIG :D

55. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

depends on whether you need to put it up your a$$, on my hand its never too BiG!!!

5. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

24. PapaSmurf

Posts: 10457; Member since: May 14, 2012

LOL +1!

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