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Consumers moving away from buying single-purpose devices

Posted: , by Alan F.

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Consumers moving away from buying single-purpose devices
Thanks to devices like the smartphone, which can do the work of many other gadgets like a video recorder, still camera, music player, game player, a telephone and more, sales of single-use gadgets are dropping and are being replaced by multi-purpose products like... the smartphone. 41% of the people responding to a survey by consulting firm Accenture, said that they plan on buying a smartphone in 2013 with 36% planning to purchase a PC. Another multiple-use gadget on consumers' radar for 2013 is the tablet which is on the shopping list of 23% of those surveyed. In total, spending on gadgets is expected to reach $1.1 trillion this year.

100% of smartphone owners knew the OS running their device

100% of smartphone owners knew the OS running their device

The survey, conducted in September, shows the rise of the smartphone and the tablet. Owned by 29% of those surveyed in 2009, by last year 58% of the respondents sported a smartphone. The first year that the tablet was on the survey, 2010, only 8% owned one. By last September, 25% of those surveyed had a tablet. The data shows how versatile a device the tablet is. After purchasing one, 43% of those with an eBook reader used it less and 40% used their DVD player less after a tablet purchase. On the other hand, only 24% of smartphone owners used their handset less after adding a tablet to the household.

In a very telling response, it seems that 100% of smartphone users know the name of the OS on the phone they use. 93% of tablet owners knew the OS on their slate, and most of the computer owners answering the survey could name the OS that powers their device. This is important to software developers because about half of the survey's respondents say that they would like to have all of their devices running on one OS.

It should be noted that not all single-use devices are becoming extinct, GPS players, Blu-Ray video players and eBook readers continue to show gains in ownership. But those devices are the exceptions, not the rule.

source: Accenture via TechCrunch

11 Comments
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posted on 07 Jan 2013, 09:31 8

1. hateftotti (Posts: 136; Member since: 03 May 2011)


Note II is a truely all in one ;)

posted on 07 Jan 2013, 10:05 8

3. HTCOE (Posts: 438; Member since: 20 Nov 2011)


i wouldn't call it that just yet but i believe the note 3 will be

posted on 07 Jan 2013, 09:33 4

2. bbblader (Posts: 575; Member since: 24 Oct 2011)


whats interesting is that 2% of pc and laptop owners dont know their os

posted on 07 Jan 2013, 10:26

5. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)


idk how thats possible

posted on 07 Jan 2013, 10:59

7. XperiaUser (unregistered)


probably they are not from this planet :D

posted on 07 Jan 2013, 11:13

8. bbblader (Posts: 575; Member since: 24 Oct 2011)


I think its more of the apple users just because calling it iOS doesnt give it a name but more of a code name

posted on 07 Jan 2013, 11:56

9. fronzy (Posts: 5; Member since: 02 Nov 2012)


ya its true and I can easily spot some two or three people in my locality who don't know the OS they are using

posted on 07 Jan 2013, 10:18

4. darac (Posts: 2156; Member since: 17 Oct 2011)


I like surfing on my S3 far more than on my Acer laptop..just feels more..organic?
More up close, more convenient and easier.
And flicking through verything within the grasp on the palm is kind of addictive

posted on 07 Jan 2013, 10:32

6. tasior (Posts: 192; Member since: 04 Nov 2012)


I love to have all-in-one cell phone, but I still need to have everything else.
I can't imagine having tablet instead of laptop, I still have digital camera for sightseeing, and recently bought GPS for sailing. I must admit, that I resigned from using MP3, but I've already missed it once. I think it's like that: All in one devices are great, when it's not crucial for them to work. When You absolutely have to know your position, or need to make great photos, or have to write important article, You will want to use dedicated device. The fact that many devices sales are dropping means, that people haven't really needed them, just wanted.

posted on 07 Jan 2013, 12:50

10. Cruddest (Posts: 1; Member since: 07 Jan 2013)


I could be really outdated... but what the hell is a GPS player?

posted on 07 Jan 2013, 20:49

11. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


It looks like Accenture decided to go with Windows 8 Theme

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