CEO of smartphone manufacturer says carriers are beginning to demand more Windows Phone units to sell

Smartphone manufacturer Infosonics is the company behind the Verykool line of Windows Phone handsets. At MWC in Barcelona, company CEO Joseph Ram has been showing off the Phantom, an unlocked handset that supports AT&T and T-Mobile's 4G LTE networks, and is priced to sell at $299. In making the rounds between carriers, Ram says that larger carriers are beginning to seek out more Windows Phone models to carry.

The executive sees the cross-device universal compatibility of Windows 10 as the feature that will start a new wave of demand for devices powered by Microsoft's open source OS. "Once Windows 10 is available, it could be a game changer because of the way the apps and services are going to work across all the universal devices," Ram said. Lower priced Windows Phone handsets are exciting the carriers the most, according to the CEO, which explains Microsoft's focus on new low to mid-range Lumia models.

And even though the new larger-screened Apple iPhone 6 and Apple iPhone 6 Plus are selling well, Ram believes that "The carriers are under tremendous pricing pressure. The iPhone is costing them a tremendous amount of money, and that's a transfer of money from the operators to Apple."

Will we see a surge in Windows Phone demand later this year? The CEO explained that he met earlier in the day with a non-U.S carrier who has ordered his staff to bring more Windows Phones into the company. Once Windows 10 is here, we might be hearing more stories like that one.


source: PCMag