BlackBerry executive won't mention the Apple iPhone
fumbled his way through a response that must have been programmed into his head by the BlackBerry PR team. But it came out all wrong. For example, the BBC interviewer asks the executive, "What have you learned from the iPhone?" Bates response? "So, so, the key focus around BlackBerry 10 that we’ve really driven to is to deliver a new unique user experience."
You can listen to the audio below. We really can't understand the reason for Mr. Bates' reaction to what is really a rather simple question. We have seen the new management team at BlackBerry go to great lengths to cut ties with the past, so we wonder about this reaction to the Apple iPhone. And Bates' tap dancing around the question has been spread throughout the media. Now is the time for the world to see a poised, focused BlackBerry as has been personified by CEO Thorsten Heins. It is time for Heins to put a positive spin on this. It is the sort of task that Steve Jobs would do countless times when Apple faced a public relations problem. The difference is that Jobs became a living legend who had the media eating out of his hand. It might be asking too much for Heins to pull a rabbit out of his hat.
source: VentureBeat via IntoMobile
30. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)
this is insane! why should he answer? why is it that everyone thinks iPhone as the LEARNING benchmark? what INNOVATION has iPhone brought to the smartphone market all around the world other than making "ONE OF THE MOST EXPENSIVE AND STUPID PHONE A FASHION FIGURE"???
36. notor (unregistered)
Poor Chap you are, one who does not accepts facts.
46. lyndon420 (Posts: 2525; Member since: 11 Jul 2012)
Got some facts to share...let's have them. Looks like you were in the middle of making a point and then got lost somewhere between why you originally got an iPhone, and then trying to justify that decision to yourself somehow.
48. jiezel91 (Posts: 67; Member since: 28 Jul 2011)
Actually dude, as much as we hate Apple for their arrogance, they certainly deserve credit. I'm talking about how they demonstrated to the other companies how to launch a product successfully.
I mean, there is a reason why a company could be wildly successful in a water that it has never sailed before and that is to make the user experience great. Apple nailed the user experience right when they launched the original iPhone back in 2007.
In comparison, Nokia's Symbian phones lost the smartphone game because Nokia never bothered to make the user experience of Symbian-based handsets great. Yes, we all know that Nokia's Symbian-based phones are home to the key hardware innovations in the past decade. But then, Nokia never bothered to improve the software side of things. They are more on hardware and complement it with problematic software which spoils the user experience.
At least give credits where it's due.
31. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Mr bates doesn't and that mattered the most as of now :D
7. InspectorGadget80 (Posts: 6973; Member since: 26 Mar 2011)
yes he wants to talk bout BB not the dumb fruit
4. wildcard (Posts: 65; Member since: 15 Jan 2013)
he is talking on their phone an not about the icrap phone an mistake the icrap is trash wiz a lot of bugs in there hands
9. wildcard (Posts: 65; Member since: 15 Jan 2013)
look in to a mirror an look at your self an then say lm a smuck
6. InspectorGadget80 (Posts: 6973; Member since: 26 Mar 2011)
right. so gives a damn bout apple. this guy is such a idiot and he doesn't want to answer to him. HE WANTS TO TELL HIM BOUT BLACK BERRY. NOT talk bout THE DUMB FRUIT. this guy is such a idiot and he call himself a journalist keeps interrupting him. STFU BOUT THE IPHONE and let the guy talk
8. dman999 (Posts: 1; Member since: 01 Feb 2013)
That was awesome,
Reporter is a typical id10t reporter who wants to guide the conversation to apple. well done
47. InspectorGadget80 (Posts: 6973; Member since: 26 Mar 2011)
he's a a$$ hole. this guy is trying to promote there phone NO OTHER PHONE.
10. Cha7520 (Posts: 221; Member since: 31 Oct 2010)
WOW.....so basically the Blackberry is just a copy of iphone/android OS, design, interface, etc. How is Blackberry different from the iphone and Android? umm....ummm.....ummmmmmm
11. cripton805 (Posts: 1133; Member since: 18 Mar 2012)
You dummies. The reason he didnt answer that question is because it would be clear evidence for a lawsuit. What better evidence than him saying he took something from the iPhone. Even if it WERE true. This question would also be giving the iPhone positive remarks during a mothercrackin Blackberry Interview...
For GODS sake. Not everyone compares themselves to Apple or the iPhone. Its a different product for the Sake. Damn!!!
You people amaze me sometimes....
12. Ninetysix (Posts: 1837; Member since: 08 Oct 2012)
Well Google learned from Apple/iPhone. Look at their very first android phone and you'll see that it's a blackberry clone. They then changed the the design to look more like the iPhone.
15. cripton805 (Posts: 1133; Member since: 18 Mar 2012)
You do know there were touchscreen rectangular phones before the iPhone right?
Did the iPhone copy them too? (sarcastically rolls eyes)
16. cripton805 (Posts: 1133; Member since: 18 Mar 2012)
Also, why is this a Blackberry copy? Could be a Palm or early Samsung too. Even Kyocera had that similar design early in the game. Heck the design could have come from Samsung!
Just showing how closed minded you really are.
26. Ninetysix (Posts: 1837; Member since: 08 Oct 2012)
Once you click my google link. You can go ahead and express your rage to those close minded tech sites that reported that it's a blackberry clone.
18. Ninetysix (Posts: 1837; Member since: 08 Oct 2012)
Sure. Name one that was a huge success and changed the smartphone industry.
21. cripton805 (Posts: 1133; Member since: 18 Mar 2012)
So because it was a success it makes it a copy? Wow. Mind blown.
I never knew it worked that way...
28. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
You do know that prototype was only one of the prototypes that Google had in mind right? That prototype you mentioned was the only one Apple chosen to use to attack.
54. jroc74 (Posts: 5255; Member since: 30 Dec 2010)
I take it he's never seen this clip:
Look at the whole clip, but pay attention to 3:05 and forward....thats an all touch sreen phone with a track ball.
He must also dont realize that Android had dev phones that looked like BB clones...in 2010:
At 6:48...it shows its running Android... Uh....Ninteysix....that BB clone you were so proud to show....would be a dev phone....it does say prototype. Android was thinking about both a BB like and all touch screen phone.
13. VLaRueC (Posts: 146; Member since: 18 Dec 2012)
At the beginning of the interview, I was miffed that he couldn't answer the questions about the iPhone. However, towards the middle, I began to realize the brilliance of dancing around the question. Towards the end of the interview, it was clear that the interviewer wasn't interested in Blackberry 10 but was more interested in comparing it to the iPhone. Nothing like trying to bring a touch of "sour" to such a sweet event for the Canadian manufacturer. I hope the hire-ups continue this trend of ignoring the iPhone because it simply makes the interviewers look foolish. What's wrong with wanting to enter the market on your own terms? Oh...you can't be Blackberry 10 unless you list all the things you learned from IOS 5 and 6. Since, you know, everyone is just copying off each other...
17. dorianb (Posts: 502; Member since: 24 Oct 2012)
I like how he had tunnel vision to the question. "I'm here to push my product."
Maybe it would of been funny if he answered, "Everything we learned we learned from SAMSUNG!!!"
24. XPERIA-KNIGHT (unregistered)
LOOOOOOOOOOOOOOL.............smh well copying would be "one" thing to learn if we do learn anything from samsung! :)
33. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Foxabt was torn down the moment it landed with the defected pilot. Why was it torn down ? to see, research and copy of course ... once everything was learned/researched it was sent in dismantled condition to russia ... moral of the story... everyone copies :)
42. XPERIA-KNIGHT (unregistered)
yea im starting to see that very clearly now i guess i hope everone else sees it too :(
23. opensourceftw (banned) (Posts: 148; Member since: 01 Jan 2013)
Of course he didn't want to mention the iPhail, why would he? I wouldn't want to vomit on camera either.
People, take a page from this guy: if we all ignore apple maybe they will just go away and the world would be a much better place.
25. XPERIA-KNIGHT (unregistered)
it was quite impressive if you ask me, because to put it simple.......the iphone is really not much of a device to....... "learn" from :(
32. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
no more like Apple shall be like were Nokia and BB was few months ago, this fruit is a bad name to society ™®©
34. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
nooo it's 12% in China where only 2% is left for Windows Phone and others and yet People line up for Nokia Lumina 920 more than they do for iDevices ... someone got to be playing number games seriously wrong :D
35. mclifford81 (Posts: 69; Member since: 26 Jan 2010)
The unfortunate thing for Rim/Blackberry is that it's playing a game of too little too late in the minds of consumers. I am not saying that is the actual case but as far as the consumer market goes it appears that faith has been lost in Rim/Blackberry as a whole. If you go back to 2009 you can see another company that went through similar trials and did a complete overhaul of the Os called Web Os. Palm announced at CES in January 2009 their new hero device along with their savior operating system. It was reviewed rather well and took home awards that year. Things were looking great for a while with the exclusivity they had with Sprint and the innovation behind the Os, until things went south of course. Sprint also had another big announcement months later with the HTC Evo and that was just the beginning of the downfall for Palm. Os issues with update after update, outdated hardware with the release of newer better devices around every corner and of course the eventual sell out to a company that made an impossible promise, Hp. Rim in many ways appears to be going in the same direction here and it's been said that other companies have been looking at an eventual buyout. Speculation and rumor of course, but in a market where bigger is better and everyone is looking for the next best thing, well it's kind of hard to look the other way when history is seemingly repeating.
55. jroc74 (Posts: 5255; Member since: 30 Dec 2010)
Only big difference between the 2 is I feel WebOS was never put on good hardware. If it was.....WebOS might still be around. I think if BB can nail the hardware down...they have a real hit on their hands.
But I agree with your post.
38. Whateverman (Posts: 3236; Member since: 17 May 2009)
Why would they even ask this question to a competitor? Would you ask Microsoft what they have learned from Android, what Chevy leanred from the Mustang, or what Mike Tyson learned from Evander Holyfield? Probably not because that would be an insult to all the hard work and progress those companies and people have put in to perfect their product. They should have to pay homage to any other OEM when the interview is about Blackberry and THEIR new products.
43. hepresearch (unregistered)
"So, so, the key focus around BlackBerry 10 that we’ve really driven to is to deliver a new unique user experience."
What our hapless BlackBerry executive has just ATTEMPTED to say is that BlackBerry 10 offers a "new" unique user experience... in other words, this was an attempt to say that BlackBerry 10 is intended to do what iOS did in 2007, and to kick the iPhone out of the way; however, he said it very poorly. Yes, I believe his intent was to say it without mentioning the iPhone at all, since the iPhone is, in his mind, the "old" unique user experience. BlackBerry has learned, from the iPhone, that 'unique' can be a game-changer for user experiences, and their hope is that the newest 'unique' will always be the winner at any given moment. Unfortunately, the executive failed to express this view, without mention of the iPhone, in a polished and professional sounding way.
Either a) people will think that BlackBerry is sticking their heads under the sand in the face of Apple's competition, or b) people will see that this executive should have practiced harder on how to answer this question more fluently and without figuratively staggering around like a couple of other RIM executives (drunken on an airplane) that they've heard embarrassing stories about.
44. fanboy1974 (Posts: 1313; Member since: 12 Nov 2011)
I would avoid saying Apple/iPhone too. BB can't go up against Apple in court like Samsung.
45. lyndon420 (Posts: 2525; Member since: 11 Jul 2012)
I wonder...before the 'almighty Steve' passed away, what his response would have been to the question - "What did you learn from Android?"
I agree that this journalist needs to keep his questions relevant to the OEM he is interviewing.
49. icedhot (Posts: 2; Member since: 01 Feb 2013)
i would done the same thing as Bates....why do i have to answer a question on another product when i m promoting my own? why? apple is not the benchmark. not by far!!
50. icedhot (Posts: 2; Member since: 01 Feb 2013)
blackberry has been making phone when apple was only a seed.
52. gmracer1 (Posts: 646; Member since: 28 Dec 2012)
He won't mention the iPhone because it's not worth mentioning =D
58. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Someone should ask Tim Cook et al ... What have you learnt from Android ... besides Big Screens of course :)
59. soshi (Posts: 154; Member since: 08 Mar 2012)
Simple question but in internet simple answer can bring big buzz especially about mobile phone comparasion
60. francisco8104 (Posts: 2; Member since: 07 Feb 2013)
The interviewer is very irritating and the interviewer was not there to promote the iphone. Stupid bbc man.