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BlackBerry CEO admits he was challenged by BB10's learning curve

Posted: , by Luis D.

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BlackBerry CEO admits he was challenged by BB10's learning curve

At BlackBerry's MWC 2014 press briefing, CEO John Chen opened up about his own user impressions from BB 10. It turns out Mr. Chen got to experience the platform's fairly steep learning curve for himself. "It took me a while to get used to BlackBerry 10," he admitted, "but once I got used to it, I loved it." Although this is a common sentiment among BlackBerry users, it might have contributed to the Canadian company's downward slide. In the words of John Chen, "we did not do enough to educate the market about the interface" following BB10's launch.


The CEO spotted particular symptoms in consumer behavior. "For most consumers, if they get to our new phone and it's not intuitively obvious, they get a little shy, and they don't want to continue using it." - he explained. That's one of the major reasons why Android manufacturers customize the stock user interface, for example. Although the original Google UI is pretty simple to get around, it needs a lot of “make-up” to not intimidate the wider public in much the same way.


Mr. Chen also spoke a bit about the BB Q10, whose successor, the Q20, was unveiled at the conference together with the touch-screen BB Z3. Apparently, the keyboard-wielding Q20, which brings back the track-pad as well as navigation side-keys, is an example of fan-service. "Virtually everyone we speak to loves our keyboard, so we gave them the Q10," Chen told attendees, "but people didn't love it as much as we thought through, as they missed the track-pad and hard navigation keys 'belt' above the keyboard that was on the old Bold and Curve ranges."


Indeed, the Q20 is classic productive BlackBerry in design, and it has biggest screen on a QWERTY 'Berry, at 3.5-inches by diagonal. With the recently-added ease in side-loading Android apps to aid it, perhaps it could regain a bit of interest from those outside the core BB audience.


source: TechRadar via NeoWin

14 Comments
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posted on 27 Feb 2014, 07:17 2

1. toolop75 (Posts: 2; Member since: 20 Aug 2013)


I bliv d q20 and z3 wud rock just like q10 and z30. Way to go Blackberry!!!

posted on 27 Feb 2014, 07:24

2. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


I'm challenged by Alteregos learning curve...

posted on 27 Feb 2014, 08:14

3. alterecho (Posts: 1091; Member since: 23 Feb 2012)


My learning curve?

posted on 27 Feb 2014, 08:16 6

4. alterecho (Posts: 1091; Member since: 23 Feb 2012)


Finally a CEO who seems to be understanding.. Whether Chen performs or not, i like him.

posted on 27 Feb 2014, 08:50 6

5. Arthurhkt (Posts: 123; Member since: 19 Apr 2012)


I think there is possibilities that Mr Chen can bring back BlackBerry to it glory day, keep it up

posted on 27 Feb 2014, 10:22 1

8. axllebeer (Posts: 266; Member since: 05 Apr 2011)


Yep. I believe he is on the right track. Seems very upfront and honest as one would be in his position.

posted on 27 Feb 2014, 09:57 1

6. tenzin (Posts: 92; Member since: 20 Dec 2013)


Yes BlackBerry 10 is the best os at the moment. Big trio cannot compete

posted on 27 Feb 2014, 10:07 2

7. digicon (Posts: 121; Member since: 11 Aug 2011)


With the latest update, 10.2.1. you don't need to sideload anymore. You can download APK's straight to the device. Just not from the Google Store because it's not official Android.

posted on 27 Feb 2014, 11:33

9. alterecho (Posts: 1091; Member since: 23 Feb 2012)


How is the performance while running .apk apps?

posted on 27 Feb 2014, 11:44 2

10. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


The performance is great, IMO. Handsets still function normally, and multitasking is still good. The only difference that I've seen is that APK's loaded from one of the Android stores(say, 1Mobile Market, Amazon App Store, etc)tend to take just a tad bit longer to open up when you initially go to use them. After that, they run pretty smooth.

posted on 27 Feb 2014, 11:46 2

11. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


There is an app for BB10 called snap that you can use(it must be side loaded first)to gain access to the Google Play Store. From there, you can download and run official Google Play Store apps.

posted on 27 Feb 2014, 18:40

12. Miracles (Posts: 560; Member since: 31 Aug 2013)


Creepy as hell photo.

posted on 27 Feb 2014, 19:59 1

13. x78_nothing (Posts: 53; Member since: 07 Feb 2013)


Bb10 is fantastic OS in midrange device. 10.2.0 is good, 10.2.1 is excellent, but 10.3.1 + highend speck will be superphone, security, multitasking and flexibility.

posted on 28 Feb 2014, 05:46

14. Zeeya (Posts: 212; Member since: 17 Mar 2013)


will buy one even i'm against trackpad&co... BB10 is a gesture based OS which needs no buttons.. bb10 for ever! :D

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