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Apple loses iPhone name rights in Mexican Supreme Court ruling

Posted: , by Maxwell R.

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Apple loses iPhone name rights in Mexican Supreme Court ruling
After losing its initial attempt to register the iPhone name in Mexico, Apple has also lost its appeal to the Mexican Supreme Court, citing the iFone was making proper use of its brand.

Now, iFone is free of any further hindrances to continue to file its own claims against not only Apple, but against three mobile carriers in Mexico, America Movil, Telefonica and Grupo Iusacell. Apple has not made any comment on the ruling.

The three carriers that have been selling the iPhone believe the dispute is between iFone and Apple, and otherwise had no comment about any potential claims against them. This marks another hit against Apple south of the border. Last month, Brazil’s Gradiente Eletronica SA won its case against Apple to keep rights to the iPhone name for its Android powered handset.

In Mexico, the fight was not over the brand of a device though, it was over the name itself, as a service for which iFone has been using for years. The company did not reveal how much it would seek in damages, but iFone’s lawyer, Eduardo Gallastegui, said that Mexican law allows for at least 40% of sales made during the period where the property rights were violated.

"Our main interest is to defend our brand," he said. "Apple started the controversy, their first step was to file a lawsuit, they didn't previously approach the company."

source: The Wall Street Journal

40 Comments
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posted on 16 Mar 2013, 00:39 39

1. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)


Oh my god, Apple is going lower and lower... and EVEN MORE lower!

posted on 16 Mar 2013, 01:16 36

4. Topcat488 (Posts: 1047; Member since: 29 Sep 2012)


Well, looks like another fight that...."APPLE"... started, and couldn't finish! Next...

posted on 16 Mar 2013, 12:30 8

26. lyndon420 (Posts: 1642; Member since: 11 Jul 2012)


Well said.

posted on 16 Mar 2013, 07:55 5

14. iphone5fornow (unregistered)


I know know why apple stress so much about that, with $411 billions , I would just buy both companies and prove to them , that the money is the power .

posted on 17 Mar 2013, 12:51

37. Droiddoes (unregistered)


OR apple could just eat a gigantic bag of d*cks and f*ck off.

posted on 16 Mar 2013, 08:22 7

16. ebubekir26 (Posts: 305; Member since: 21 Dec 2012)


you didn't get a dislike, which means mxyzpt or something is not around here
:D

posted on 16 Mar 2013, 09:22 1

19. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)


Why he will give me a dislike? I didn't say anything bad about Apple. :)

posted on 16 Mar 2013, 10:19 2

22. dangchitrung (Posts: 55; Member since: 04 Apr 2012)


He doesnt care. He just finds it necessary to prove that some "peehs" can speak and type in English. Oh, and wendy...

posted on 16 Mar 2013, 10:37 1

23. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)


Well, getting dislikes is not a big deal, I usually don't care about dislikes.

posted on 16 Mar 2013, 13:34 2

31. corporateJP (Posts: 1292; Member since: 28 Nov 2009)


LOL. He found you guys and thumbed you down. I'll be waiting for mine now.

posted on 16 Mar 2013, 01:05 20

2. BattleBrat (Posts: 890; Member since: 26 Oct 2011)


HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA​AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA * Takes deep breath* AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA​AAA!

posted on 16 Mar 2013, 01:48 7

6. rgxVOiD (Posts: 428; Member since: 30 Aug 2012)


Sounds like you're enjoying it, if you know what I mean

posted on 16 Mar 2013, 01:15 12

3. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)


Cool,so that's how u stick a mallet inside a half bitten fruit.

posted on 16 Mar 2013, 01:23 16

5. blackice214 (Posts: 163; Member since: 03 Jan 2013)


lol even the supreme court is trolling them.

posted on 16 Mar 2013, 01:56 10

7. MartianMe (unregistered)


I love you mexico for not selling out to apple unlike my original country Brazil.

posted on 16 Mar 2013, 10:46

24. oister85 (Posts: 385; Member since: 27 Apr 2012)


You guys lost the trademark in brazil.?

posted on 16 Mar 2013, 13:26

30. corporateJP (Posts: 1292; Member since: 28 Nov 2009)


They are reaching a monetary agreement for Apple to own the name there, so, "no" to your question. They are selling it, not losing it.

posted on 16 Mar 2013, 02:02 11

8. haroonazeem638 (Posts: 121; Member since: 29 Mar 2011)


"Apple started the controversy, their first step was to file a lawsuit, they didn't previously approach the company."

Wow Apple. How does that feel now? 40% of phones sold in Mexico during that time could come up to a lot of $$$

I like this ;)

posted on 16 Mar 2013, 13:17

29. corporateJP (Posts: 1292; Member since: 28 Nov 2009)


"Wow Apple. How does that feel now? 40% of phones sold in Mexico during that time could come up to a lot of $$$"

It's barely a drop in the bucket for Apple, and in all reality, the iPhone isn't flying off shelves in Mexico with it's price-point.

posted on 18 Mar 2013, 02:45

39. xfire99 (Posts: 370; Member since: 14 Mar 2012)


U might correct, but bad news like this will hurt and affect theirs stock prices. How much money do u think they will lose if it keeps dropping and lower then 400US? Or maybe back to 300US, from where they were, before iPhone success and all those billions in theirs bankaccount will be gone in no time.

posted on 16 Mar 2013, 02:40 2

9. Bernoulli (Posts: 1403; Member since: 01 Sep 2012)


Haha watch apple hire some cartel folks and turn the tables around, I wouldn't be surprised if they recur to this method

posted on 16 Mar 2013, 03:23 10

10. DarkShadow (Posts: 51; Member since: 01 Feb 2013)


Viva mexico !!!! ..sorry apple ^-^

posted on 16 Mar 2013, 04:14 8

11. Andrewtst (Posts: 253; Member since: 25 Jan 2009)


Great news! Apple deserved this.

posted on 16 Mar 2013, 05:17 6

12. Taters (Posts: 2403; Member since: 28 Jan 2013)


This isn't enough. They need to lose 1 billion to someone.

posted on 16 Mar 2013, 05:20 4

13. Alberto.GM (Posts: 10; Member since: 14 Mar 2013)


Hey Viva Mexico Dudes

posted on 16 Mar 2013, 08:10

15. Mxyzptlk (Posts: 2846; Member since: 21 Apr 2012)


This is so bs. They have no democracy for a company to protect its property.

posted on 16 Mar 2013, 08:45 5

17. -box- (Posts: 3571; Member since: 04 Jan 2012)


You're wrong. iFone is protected. System works.

posted on 16 Mar 2013, 11:00 5

25. protozeloz (Posts: 5328; Member since: 16 Sep 2010)


Plus apple was the one that attacked ifone

posted on 16 Mar 2013, 13:12 1

28. corporateJP (Posts: 1292; Member since: 28 Nov 2009)


Dude, you are the ultimate fanboy.

iFone was owned in Mexico long before Apple even made their version of a phone, as was the iPhone name in Brazil.

Take off the blinders, maybe we can all pitch in and get you a pair of Google Glass for a change...

posted on 16 Mar 2013, 14:19

33. rusticguy (Posts: 2812; Member since: 11 Aug 2012)


Protect it for a $40/phone lease ... for a name was never theirs ... this is called democracy and apple caught on wrong foot thin king Mexico is 53rd state of USA :)

posted on 17 Mar 2013, 08:39

36. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)


I think this user just gets on PA to stir up heated comment from other user to get a laugh....aka..Troll. So, if you do not feed the troll, they do not come back.

posted on 17 Mar 2013, 12:54

38. Droiddoes (unregistered)


I get that you're retarded, I really do, but iFone was first, therefore apple copied. Duh?

posted on 16 Mar 2013, 09:10 2

18. InspectorGadget80 (Posts: 5670; Member since: 26 Mar 2011)


Yes yes yes!

posted on 16 Mar 2013, 09:47 1

20. drnggaj33 (Posts: 127; Member since: 29 Feb 2012)


its not apple any more its CRAP PL

posted on 16 Mar 2013, 09:50

21. darkkjedii (Posts: 9358; Member since: 05 Feb 2011)


Apple I suggest you change the name to the ?phone. I don't think anyone has that one yet.

posted on 16 Mar 2013, 13:08

27. corporateJP (Posts: 1292; Member since: 28 Nov 2009)


Apple are a bunch of dirty gringo's south of the border.

posted on 16 Mar 2013, 14:16

32. rusticguy (Posts: 2812; Member since: 11 Aug 2012)


$40/phone fee for leasing (no rights ... just a renewable lease) the name to Apple sounds just right .... when one compares to what the troll wanted for rectangle with rounded corners :)

posted on 16 Mar 2013, 15:53 1

34. Aeires (unregistered)


""Apple started the controversy, their first step was to file a lawsuit, they didn't previously approach the company."

That's why it's extremely difficult for me to like Apple, they act like the bully more times than not. I'm sure if they would have approached them they could have worked out a deal. Glad they lost, bullies need to be put in their place.

posted on 17 Mar 2013, 08:37 1

35. dragonscourgex (Posts: 307; Member since: 16 Jan 2012)


I would have to say good call by the Mexican courts. Apple has no right to go in and try to forcefully take a name of a product that was already used by another company, just cause they used it in their home country.

posted on 20 Mar 2013, 19:15

40. ZeroCide (Posts: 679; Member since: 09 Jan 2013)


Apple can call their phone the ayePhone.

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