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Apple closing in on Android says Nielsen

Posted: , by Alan F.

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Apple closing in on Android says Nielsen
Thanks to the launch of the new Apple iPhone 4S during the fourth quarter, the three month period ending last month saw the iPhone pick up some market share from Google's open source OS. This is according to the latest figures released by Nielsen. While more than half of new smartphone buyers in the U.S. selecting an Android phone in Q4, the platform's market share dropped by 12% during the three months ending in December.

Strong demand for the Apple iPhone 4S following the launch of the latest iteration of the device allowed the handset to grab 44% of stateside smartphone sales in December, just 2% shy of the market share tallied by Android models. Whenever a new Apple iPhone model is launched, there is a rush to buy the device, even by smartphone newbs. For example, the percentage of buyers in the U.S. whom selected an Apple iPhone 4S over an Android or BlackBerry model doubled sequentially from the September quarter (when there was no new Apple iPhone model) to the December period which includes the unit's launch in October.

Apple's closing of the gap between itself and Android seems more impressive than one might think considering that there were few new features between the Apple iPhone 4 and the iPhone 4S. The A5 dual-core processor, 8MP camera and Siri are the most prominent changes between the two models. The figures suggest that Android's claimed 700,000 daily activations are not enough to run away from Apple. the gap might even close more when the Apple iPhone 5 is released. The latter is rumored to be redesigned and there is speculation that it will come to market with a 4 inch screen, a quad-core A6 processor and LTE connectivity. If this does pan out, the Apple iPhone 5 will bring the handset closer to an equal playing field with Android models, many of which already have screens over 4 inches and offer LTE connectivity.

source: Forbes

23 Comments
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posted on 19 Jan 2012, 16:49 10

1. Paden (Posts: 262; Member since: 07 Jul 2011)


Oh boy. Here we go again.

*braces for impact*

posted on 19 Jan 2012, 19:42 2

12. Droid_X_Doug (Posts: 5804; Member since: 22 Dec 2010)


It seems to be a matter of flavor of the moment. FIrst an article gets posted about how WP is going to beat iOS. Now we have an article being posted about how iOS is going to unseat Android. I am waiting for an article to be posted saying that WP is going to beat Android.

Whatever. Meanwhile Oracle is claiming that Google is banking $10 million/day from Android activations.

posted on 19 Jan 2012, 23:00 5

16. robinrisk (unregistered)


i Honestly dont think that those news are shocking at all.

It is stating that iOS preference doubled over this quarter.Well, there is a new iPhone and 50 million customers in Sprint, that did not have access to the iPhone.

However, the market share for SALES this quarter increased only 12%, which means that Android as well is having an incredible growth during the quarter.

From a 28% regular SALES market share to a 44% SALES market share, it does seem obvious, and not that impressive.

posted on 20 Jan 2012, 00:45 6

17. G2Noobin (Posts: 81; Member since: 17 Dec 2011)


Suuuper suck a$$! as an avid iphone hater.... i dislike it:

Firstly: because people feel if they have an iphone that they won't smell while going to the bathroom

And Secondly and Mainly: because customizations sucks shift+4

its just like the similarities between macs and pcs of the 90s.

I tried my friends Mac book or wutever and i swear i had no clue what the green red yellow buttons did.

Its sad to see people still ingnant to the toils of apple...

NOT to mention ITUNES sucks Ashift+44 i feel like i'm going insane or in jail of sorts using an apple product.

posted on 20 Jan 2012, 02:26 4

18. trollface (Posts: 10; Member since: 17 Jan 2012)


im with you there my bros got a iphone and the only thing he ever does is show it off like as if i actually care

posted on 19 Jan 2012, 16:55 10

2. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


this might be a bit of a stretch... i do think iphones gained a lot of marketshare because of the "free" 3gs and the reduced iphone 4.. i see a lot of people with 3gs'

posted on 19 Jan 2012, 16:58 3

3. 9_HeLLs_oF_DrOid (Posts: 123; Member since: 02 Jan 2012)


Damn that iPhone. It's friggin' persistent.

posted on 19 Jan 2012, 17:17 4

4. manuell3g (Posts: 66; Member since: 12 Aug 2011)


Are this figures only u.s based or worldwide?

posted on 19 Jan 2012, 17:48

7. sorcio46 (Posts: 395; Member since: 27 Jul 2011)


only US

posted on 19 Jan 2012, 17:21 2

5. DechyX (Posts: 114; Member since: 16 May 2011)


So is this like market share as a whole or just sales in the 4th quarter.... cuz one would be impressive indeed while the later would just seem like the normal rollercoaster of sales.

posted on 19 Jan 2012, 17:44

6. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


Could the Lumia 710 actually be proving to be a hit with T-Mobile?

posted on 19 Jan 2012, 18:08 8

8. heyitzme (Posts: 87; Member since: 03 Jan 2011)


That has nothing to do with this news report........

posted on 19 Jan 2012, 18:33 9

9. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


I bet the next iPhone will have the same 3.5" screen, probably a little thinner, better battery life, faster processor, probably on a few more carriers...

Oh and no LTE connectivity, they passed on it with the iPhone 4 for Verizon, they passed on it again with the 4S and they'll pass on it again with the next one to come out. We won't see an LTE iPhone until 2014 as the refresh of this years model that comes out next year won't have it either.

posted on 19 Jan 2012, 18:55 3

10. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


Totally agree

posted on 20 Jan 2012, 07:00

21. bigdawg23 (Posts: 375; Member since: 25 May 2011)


I will disagree with the NO LTE. Given when iPhone 5 launches both AT&T and VZW will have very large LTE Networks in place.

I also think a 4" screen version is coming as well.

posted on 20 Jan 2012, 16:56 2

22. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


Technically the iPhone 5 would be the iPhone 6, but because AT&T is just starting to roll out LTE, Apple may hold back on it until it's in more markets.

2007: iPhone - 1st gen, No 3G although it should of had it
2008: iPhone 3G - 2nd gen, 3G but no MMS or video recording, new form factor
2009: iPhone 3Gs - 3rd gen, MMS and video recording implemented, slightly better specs than it's predecessor
2010: iPhone 4 - 4th gen, Finally given multitasking, new form factor
2011: iPhone 4s - 5th gen, Finally given proper notifications, making it a full functioning smartphone, slightly better specs than it's predecessor, Siri added in
2012: iPhone 6 - 6th gen, New form factor, no LTE due to AT&T's slow roll out
2013: iPhone 6s - 7th gen, Slight better specs than it's predecessor, no LTE as it's not a major upgrade
2014: iPhone 8 - 8th gen, New form factor, LTE as it's more widely available

That's been Apple's MO since the 3G and I don't see them planning on changing as they are very resistant to change

posted on 20 Jan 2012, 22:50 1

23. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


Totally agree couldn't have said it better

posted on 19 Jan 2012, 19:26 4

11. miltk (Posts: 1; Member since: 19 Jan 2012)


i think it's the siri ads which are very well done. however my friend thinks siri is a bitch, and apparently only a few have read Woz's view that android's voice search is better.

posted on 19 Jan 2012, 19:59

13. xiobnb (Posts: 74; Member since: 11 Nov 2011)


i think some are waiting for the 2012 ces new phone release!! like i am !!

posted on 19 Jan 2012, 20:41 4

14. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Urm okay whatever, I won't buy an iPhone unless they update their clumsy OS.

posted on 20 Jan 2012, 02:29 4

19. trollface (Posts: 10; Member since: 17 Jan 2012)


update? thats putting it mildly abit they need a conplete makeover before i would even think about it also they should stop copying andriod especially when they sue for the same reasons

posted on 19 Jan 2012, 20:48 7

15. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


I don't think android is worried, it's gonna be a while before the ip5 is released and the 4s is pretty stale once you get over siri.

posted on 20 Jan 2012, 02:34 3

20. SamoaJoe (Posts: 10; Member since: 07 Jan 2012)


I'm just waiting on Apple to release a good phone.

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