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Android tablets gaining market share at the expense of the Apple iPad says report

Posted: , by Alan F.

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Android tablets gaining market share at the expense of the Apple iPad says report
Android has picked up global market share in tablets at the expense of the Apple iPad

Android has picked up global market share in tablets at the expense of the Apple iPad

According to Strategy Analytics, Android tablets are beginning to do something that for months seemed impossible...pick up market share at the expense of the Apple iPad. At the end of the third quarter, Android tablets had accounted for 41.3% of all tablets shipped globally. That was up dramatically from the 29.2% slice of the tablet pie the platform held the prior year. In the meantime, the Apple iPad saw its global share decline from a whopping 64.5% in Q3 of 2011 to a more mortal 56.7 this year. And as if to accentuate the gains made by the green robot, Windows share dropped over the same time span from 2.3% to 1.6% while the others category slumped from 4.1% to a barely breathing .4%

Yes, it could be that Apple solved the problem by introducing the Apple iPad mini the other day, designed to stem the market share losses made to the low priced 7 inch Android tablets like the Amazon Kindle Fire HD and the Google Nexus 7. But priced at $329 compared to the $199 that those Android tablets command, has Apple really solved anything? Under attack by the low-priced tablets, the iPad is also about to see enemy fire from the 10 inch full-price tablets like the Samsung Nexus 10 and the Microsoft Surface RT. The former is rumored to have a 2560 X 1600 resolution screen that surpasses the Apple iPad in pixel density while the latter has a built in kickstand and optional QWERTY docks.

And who knows? After owning such a large share of the global tablet market, perhaps it was just time for the Apple iPad to lose some market share. After all, you can only get so big before the balloon bursts.

source: StrategyAnalytics via AndroidCentral

42 Comments
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posted on 25 Oct 2012, 21:10 6

1. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Damn, Windows is falling down HARD

posted on 25 Oct 2012, 21:57 12

9. MeoCao (unregistered)


I have no doubt that Nexus 7 is the change factor.

Boy, and Nexus 10 is coming!

posted on 25 Oct 2012, 22:38 1

19. The.Dark.Knight.Rises (banned) (Posts: 72; Member since: 24 Oct 2012)


Android tablets are not worthy of being compared to ipad.

posted on 25 Oct 2012, 22:57 1

23. The.Dark.Knight.Rises (banned) (Posts: 72; Member since: 24 Oct 2012)


I meant they are not as good as ipad

posted on 25 Oct 2012, 23:16 4

24. wendygarett (unregistered)


Let them make a choice, everyone love choices and you can't force them to get iPad :)

posted on 25 Oct 2012, 23:37 3

25. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Yup iPAD is really good but sorry people are still switching. Good or Bad is subjective. Substance over style isn't :)

posted on 26 Oct 2012, 01:30 3

29. tedkord (Posts: 4947; Member since: 17 Jun 2009)


And you're wrong both times.

posted on 26 Oct 2012, 08:20 2

38. TritonForceX (Posts: 58; Member since: 27 Sep 2012)


"Android tablets are not worthy of being compared to ipad."

Are you flippin' kidding me?!

posted on 26 Oct 2012, 13:29

42. Doakie (Posts: 1274; Member since: 06 May 2009)


Refusal to accept that Apple has any competitors at all is what keeps Apple hype going. This naïve arrogance starts at Apple corporate and trickles down all the way to their fanboys. Without being able to have noticeably better hardware or software than other phones or tablets, this self convinced elitism is all these fanboys have. Reading all of the dismissive statements towards competitors regarding the iPad Mini by Tim Cook and Apple fanboys makes me want to hulk out and smash stuff. But in the end I need to remind myself that these are words from ignorant people convinced that possession of a specifically branded item makes them better than other people. I used to think like this too at one point in my life, back in high school I bought a Jansport backpack because all the cool kids had one, and all the lame kids had whatever else. In the meantime I have grown up and realized that seeming cool doesn't matter in my everyday life and does not play into my device decisions. So in the end I've realized that iFanatics opinions are really just those judgemental pricks from high school who never grew up. My words for the iFanatics who will thumbs down my comment, "You can buy what you want to buy, and I'll buy what I want to buy. I don't look down on you for your purchase, so don't look down on me for mine. However once you spout some BS about how your choice is better than mine you'll instantly end up on my list of Stupid Mouths that have nothing good to say. And I will dismiss your opinion accordingly."

posted on 25 Oct 2012, 22:03 1

10. wp8forever (unregistered)


Correction windows in no falling down cuz they we no playing, I will ask you the same question in few month and you'll see what's going to happen once ppl start playing with surface pro full windows 8 on a tablet whattttt u really think ppl are going to get and ipad or android table no way Jose lol see u hater.

posted on 25 Oct 2012, 22:14 4

12. dickwyn (Posts: 596; Member since: 07 May 2012)


personally i don't quite see me using an android powered PC in the near future i will still stick to Windows but i will sure buy multiple android phones

posted on 25 Oct 2012, 21:24 6

2. Savage (unregistered)


As an avid android user, I'm still kinda sad to see this condition of Apple. iPhone 5 riddled with problems, iPad Mini & 4 response lukewarm. I mean they could easily bring up the best tech, with the amount of cash they are sitting on. God knows when will they kickstart R&D.

posted on 26 Oct 2012, 08:23 2

39. TritonForceX (Posts: 58; Member since: 27 Sep 2012)


Their R&D Department is currently being utilized to Research and Develop new ways to screw other tech companies to prevent further loss of market share.

Or in iTerms, the R&D department is being used to fill the holes in the sinking boat, not create a better hull.

posted on 25 Oct 2012, 21:32 5

3. mas11 (Posts: 1030; Member since: 30 Mar 2012)


It was really only a matter of time

posted on 25 Oct 2012, 22:35 4

18. almostdone (Posts: 124; Member since: 25 Sep 2012)


I can't agree more. First the Android smartphones overtook iPhones and soon the tablets. We are educating the brainwashed iSheeps.

posted on 26 Oct 2012, 01:34 1

30. Izzy_V (Posts: 216; Member since: 07 Jul 2012)


Not fast enough, unfortunately. In due time though, in due time.

posted on 25 Oct 2012, 21:39 2

4. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


im pretty pretty sure that it still depends in q4 if surface and any other win8/RT tablets will sell and get love before android will get that sales! :)

because win8 tablet isnt just like another tablet... its a tablet PC

posted on 25 Oct 2012, 22:47 1

22. tedkord (Posts: 4947; Member since: 17 Jun 2009)


Win pro tablets are tablet pc's. Win RT tablets are just more of the same of what we've already got.

posted on 26 Oct 2012, 03:18

33. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


winRT is also a tablet PC but with limitations... and i think RT is better for students!

posted on 26 Oct 2012, 03:55

34. tedkord (Posts: 4947; Member since: 17 Jun 2009)


Win RT is no more a PC experience than Android or even iOS. In fact, probably a little less than Android, since it will have built in limitations like iOS.

Pro is a PC experience, but it looks like it will cost mouse than a mid-high end notebook.

posted on 25 Oct 2012, 21:48 4

5. wendygarett (unregistered)


Android cares customers the most, and it deserves to gain the market share, nexus 7 and kindle fire are the best affordable tablets so far...

However, android is too 'mainstream' for me, I'm afraid I will stick to the iPad mini :)

posted on 25 Oct 2012, 22:19 5

13. networkdood (Posts: 6274; Member since: 31 Mar 2010)


lol, too mainstream? That would be apple products....lame excuse...too mainstream.

posted on 25 Oct 2012, 22:29 2

15. wendygarett (unregistered)


99% of OEM pick android as tablet, if it's not mainstream, what is it?

Don't get me wrong, I know what you mean... You're sayin about the market share (demand) but I'm sayin about supply.

posted on 26 Oct 2012, 04:11 1

36. cepcamba (Posts: 717; Member since: 27 Feb 2012)


LOL, OEM chose Android? Even if they want OEMs CAN't choose iOS.

posted on 26 Oct 2012, 11:04

40. networkdood (Posts: 6274; Member since: 31 Mar 2010)


ok...sorry, Wendy - I really do like your burgers better than McDs....

posted on 25 Oct 2012, 21:48 6

6. techguy22 (Posts: 227; Member since: 09 Aug 2012)


yup just matter of time before android tabs pass the ipad.

posted on 25 Oct 2012, 21:50 2

7. RaKithAPeiRiZ (Posts: 1353; Member since: 29 Dec 2011)


Stuff like the Note 2 make even a RT tablet cry

posted on 25 Oct 2012, 21:55

8. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


Next quarter I am intrested to see what its like. With the ipad mini ipad 4 the rumored nexus 7 for 99 bucks the nexus 7 32gb the nexux 10 rumored kindle fire HD and others it will be intresting christmas for tablets

posted on 25 Oct 2012, 22:07 1

11. jphillips63 (Posts: 180; Member since: 04 Jan 2012)


But have they taken into account how many manufacturers are actually building android tablets that's going up against apple? I'm no apple fan by far but give credit where its due apple is one company competing against what 4-5 companies. Yes Android will eventually take the top market share and with windows tablets coming on board and and the newer technology with android software and hardware now days apple will have to come up with something very revolutionary again in order to stay top dog. Until they loose this spot give credit where its due. One company against several don't make a level playing field.

posted on 25 Oct 2012, 22:21 2

14. networkdood (Posts: 6274; Member since: 31 Mar 2010)


it does with apple, as people brainwash themselves into thinking iproducts are so great and wonderful - when someone wakes up from their apple slumber, they finally see the big picture.

posted on 25 Oct 2012, 22:34 4

17. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


Hey, shut the f*ck up with that excuse already. It's Apple's decision to be the only company to distribute iOS. NOT GOOGLE, NOT MICROSOFT, NOT SAMSUNG, APPLE'S.

posted on 25 Oct 2012, 22:42 3

20. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


Problem with that theory is that manufacturers compete with apple and each other, as a result android is always on friendly fire, because every company wants to take the top spot, just like saying it was smartphone excuse. Now Samsung is top seller by itself, apple is just facing competition because companies are doing amazing things with android and expanding good quality products to the reach of the average consumer, as a person with a nexus 7 and a PC I have to say I'm using my N7 even more than my computer. Because its portable has good battery and if it breaks I can just tow in 200-250 to get an new one.

Is not sheer number that's winning, its several factors from variability to price to usage and performance

posted on 25 Oct 2012, 23:57 2

26. MorePhonesThanNeeded (Posts: 629; Member since: 23 Oct 2011)


Take that school yard junk elsewhere, this is the real world and ain't anything fair out there...just check out the lawsuit riddled 2 years we've had to endure. Options is what makes the consumer world go round 3 products later, now Apple tells you that you need a smaller iPad...no thanks already have an Android that fits the bill for a lot cheaper too.

What credit should we give Apple by the way? Aside from creating the space for the product, what else is there? Innovation in said space? Not sure but last time I checked these bozos wanted to claim a patent on a rounded rectangle because everyone had free reign to use a bloody rectangle to make their own pads and differ in price and what it comes packed with...why you have to hate Apple? Fear of competition is all I see, has little to do with protecting their obviously bulls**t patent on rounded rectangular objects with a touchscreen inside of it. If it were up to these guys no one would be able to make a full screen smartphone or any kind of tablet because somehow rectangular shaped devices with touchscreens on them is the sole idea of the almighty Apple am I right boys?

posted on 26 Oct 2012, 07:27 1

37. Aeires (unregistered)


Same thing people said when that argument was brought up with the iPhone, it's Apple's choice to make so few products.

posted on 25 Oct 2012, 22:33 3

16. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


Here comes the "100 vs 1" excuse.

posted on 25 Oct 2012, 22:46 2

21. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


Is a dumb argument just because we don't see Samsung people promoting an LG device or vise versa, the thing is clear android tabs are getting appeal, and the best part apps keep improving every day to the point it will be a matter of time before apps compatible with both phone and app are the same numbers as iOS and just like on phones this argument will be over

posted on 26 Oct 2012, 00:07 3

27. JunkCreek (Posts: 404; Member since: 13 Jul 2012)


man... i see a vision... the COURT... the JUDGE...

Apple once lost from windows, they DEFINITELY using whatever it takes to keep iPhone (that now are being in "draw" to android phone) and their iPad now "eaten" by android tablet. we SURELY would see the COURT.

I HATE SUING for so biased action and looks and feels patent, not the codes or methods.

posted on 26 Oct 2012, 04:09 1

35. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Blame the Flawed USPTO and Laws in US which allows people to even Patent Postures of YOGA :)

posted on 26 Oct 2012, 00:52

28. kanagadeepan (Posts: 685; Member since: 24 Jan 2012)


Surely iPad-Mini will again eat iPad4 sales much much more comparing to Nexus 7 and other Tablets, imho...

posted on 26 Oct 2012, 01:34

31. tedkord (Posts: 4947; Member since: 17 Jun 2009)


And now you see the reason why Apple decided that 7-inch tablets aren't all that DOA.

posted on 26 Oct 2012, 03:07

32. mxion (Posts: 33; Member since: 12 Sep 2012)


i love apple

posted on 26 Oct 2012, 11:22 1

41. amiaq (Posts: 481; Member since: 30 Jun 2012)


Android is proven to be the most flexible platform for me. No 1 choice for media consumption.

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