Analyst says the Average Selling Price (ASP) of the iPhone hit $606 during the last quarter

If you bought an Apple iPhone during the previous three months, you might have had to dig a little deeper into your wallet to buy it. According to investment firm Cowen and Co., the metric known as the Average Selling Price (ASP) for the iPhone rose to $606 from July through September. A Cowen analyst came to this conclusion after studying a few weeks of Apple iPhone 7 and Apple iPhone 7 Plus sales.

Helping to raise the ASP for the iPhone, Cowen's Timothy Arcuri figures that the more expensive Apple iPhone 7 Plus has been making up an increasing share of iPhone revenue. Arcuri says that the newest iPhone phablet has been contributing 35% to 40% of new iPhone sales, including the Apple iPhone SE.

The securities firm estimates that Apple sold 46 million iPhone units in the calendar third quarter, with 21 million of those sales coming from the iPhone 7 series. In case you're wondering, Cowen and Co. says that Apple sold 3.5 million Apple Watches and 9.5 million Apple iPad tablets during the three months that ended in September.


source: AppleInsider