Amazon, Apple and QVC are where shoppers on the go, go

A survey by ForeSee shows that those who shop with their mobile browser are more satisfied doing their shopping with Amazon than any other mobile retailer. Amazon scored 85, beating out Apple and QVC, both of which scored an 83. Target, Victoria's Secret and Barnes and Noble were the most improved retailers, over time. The 6,200 shoppers that participated in the survey responded between Thanksgiving and Christmas, the busiest shopping period of the year. Of the top 25 mobile retailers that were named in the survey, the overall score of 78 for 2012 beat the prior year's score of 76.

The study also took an indepth look at the practice of "Showrooming," which is when a shopper standing inside a retail store goes online using a smartphone or tablet to check a competitor's app or web site for a lower price on a specific product. But interestingly enough, while 70% of shoppers in a brick and mortar store admitted to checking a store using a mobile device, 62% of them were checking the online app or web page for the store that they were in. 37% were actually Showrooming.


source: BGR