Xiaomi-owned Poco brand thinks you shouldn't 'settle' for the 'OverPriced' OnePlus 6T

Xiaomi-owned Poco brand thinks you shouldn't 'settle' for the 'OverPriced' OnePlus 6T
The OnePlus name is still essentially unknown to the US smartphone consumer masses, but in markets like India, the ambitious startup is already a force to be reckoned with. If you needed further evidence that was the case, the regional leader in overall shipments may have just supplied it in the form of an aggressive OnePlus 6T-trolling marketing campaign.

Technically, it's the Xiaomi-owned Poco brand that's behind this recent series of publicity stunts rather than the parent company. But it's pretty obvious the world's fourth-largest smartphone vendor is taking OnePlus as seriously as India-based premium handset buyers.


While the OnePlus 6T might be considered irresistibly affordable by Western standards, the Poco F1 impressively manages to undercut it in India. Despite its lower price point, the first Poco-branded handset offers a number of comparable key specifications. 

We're talking the same 6GB RAM (in an entry-level configuration), same Snapdragon 845 processor, and even a slightly bigger battery, all available for a whopping $230 or so (Rs. 17,000) less. That's right, the OnePlus 6T starts at 37,999 rupees (around $515) in the world's second-largest smartphone market, whereas the Poco F1 fetches a truly unbeatable Rs. 20,999 ($285) with 6 gigs of memory and 64GB internal storage space.


The Poco F1 also has an extra headphone jack compared to the OnePlus 6T (which has none), making a decision between the two a no-brainer... on paper. Of course, in real life, there are many other things people consider before buying a new phone. The 6T, for instance, comes with a beautiful waterdrop notch and a stellar screen-to-body ratio, while the Poco F1 sports an extra-wide display cutout for some reason, as well as a significantly thicker chin.

Brand recognition may play an increasingly important role in OnePlus's thriving global sales numbers, not to mention the premium build, excellent cameras, and rare in-display fingerprint scanner found on the 6T. Last but not least, the Pocophone F1 can only be purchased in the US with some very significant limitations.


With all that in mind, we still have to commend Poco India's fun, effective, and factual advertising campaign. The company even tried to ruin the OnePlus 6T launch party by handing out free calculators so people can "do the math" and learn the Poco F1 offers more for less. Huawei did something similar recently to rain on Apple's parade, and these stunts are always hilarious when done right.

Related phones

6T
  • Display 6.4" 1080 x 2340 pixels
  • Camera 16 MP / 16 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB
  • Battery 3700 mAh
Pocophone F1
  • Display 6.2" 1080 x 2246 pixels
  • Camera 12 MP / 20 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB + microSDXC
  • Battery 4000 mAh

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24 Comments

1. IT-Engineer

Posts: 532; Member since: Feb 26, 2015

Too late, i ordered today the OnePlus 6T, moving away from huawei mate 10 pro, the worst phone i ever had. Anyways, i hate Xiaomi's MIUI framework, OnePlus has always been the fastest company to update their phones after the pixel and Essential phone.

2. AbhiD

Posts: 720; Member since: Apr 06, 2012

- What Poco doesn't tell you is that they use a low grade LCD screen for their phone with light bleeding, poor viewing angles and poor colors. - What they don't tell you is that their phone has cheap plastic construction and GG3 that breaks in even a single drop. - What they don't tell you is that they force full blown ads malware in your face all through their UI. - What they don't tell you is that they offer inferior cameras. - What they don't tell you is that they offer inferior charging technology. - What they don't tell you is that they have a poor Android update track record. - What they don't tell you is that they don't offer you NFC. Although it's a great deal for the price, it can't ever substitute for the OnePlus experience. Never!

4. SYSTEM_LORD

Posts: 1168; Member since: Oct 05, 2015

What they also don't tell you is that you can't get a working Poco on Verizon or any gsm carrier in the US for that matter...and did I mention that despite the smaller battery, the OnePlus gets similar use times? No comparing the Poco and the 6T. The 6T WILL be my next device. I was waiting for the Nokia 8.1, but now that the 6T is confirmed to have better battery than any previous OP device or Nokia, it's settled...

6. sleepypandaeyes

Posts: 370; Member since: Apr 12, 2015

I'm happy you posted this as I was considering a pocophone to try out. Now reconsidering

11. JC557

Posts: 1918; Member since: Dec 07, 2011

I never trust a brand that goes full "budget mode" for the Chinese market such as Xiaomi. It never fails to be subpar compared to the hype

15. IT-Engineer

Posts: 532; Member since: Feb 26, 2015

it also can only play Netflix content at 480p, not even HD, because they chose not to pay license for some Algorithims

3. ZerosAndOnes

Posts: 84; Member since: Oct 12, 2018

They missed such a great chance to advertise their Mi 8 or even Mix 3 which is essentially a cheaper OP6T. Comparing Poco is plain wrong as besides its cpu and ram capacity in every other way its inferior to OP6T besides the SD slot.

20. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

Poco has dual speakers, more durable construction, IR face unlock, 4000 mAh battery, headphone jack, liquid cooling (with actual liquid inside!) pixel binning in front camera, etc. And it's 8/256GB version with kevlar back costs atleast a 100$ less than the 6/128GB version of the 6T. So research well before you speak. Yeah the 6T might be an overall better phone for you, but it also costs a lot more for similar storage.

22. IT-Engineer

Posts: 532; Member since: Feb 26, 2015

Many of the points you mentioned are true except for a few. 1. It does not have a better construction, by more durable you mean plastic back will not break like glass back, sure but that does'nt mean overall more durable, you can see reviews after a month of usage. 2. It cannot play content from NetFlix and other services higher than 480p, that alone is a deal breaker don't you agree? while on the other hand the oneplus can play full hd+ and HDR. 3. Not mention the framework on top of Android on Poco makes it a nightmare to use, and good luck with software updates. While on the other hand, OnePlus uses stock android with few tweaks here and there, and they are fastest after Pixel phones to get software updates.

23. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

1: I never said it has a better construction. So kindly don't suggest that I said it. I only said durable due to that plastic back. Front is another story. 2: Yes, it might be a dealbreaker for you and others. I agree with you. But considering what it costs and that it's poco's first attempt, that's understandable. It can play youtube and crunchyroll at 1080p though. 3: Software goes to OnePlus, hands down.

5. Settings

Posts: 2943; Member since: Jul 02, 2014

Don't buy Poco. It's materials are cheap af. Don't settle. Look at forums and social media groups. You'll see many problems facing the device.

8. drifter77

Posts: 400; Member since: Jun 12, 2015

Nope. I've had the Poco for over a month and I have not experienced any problems. The back is hard plastic, but not cheap. The LCD screen is good enough for someone like me moving from AMOLED. The device is getting Android Pie and the next Q. Overall, I paid $380 for 6/128 GB and it's super fast, no heating (due to liquid cooling), no screen bleeding, and very good camera. MIUI needs some work though.

9. ZerosAndOnes

Posts: 84; Member since: Oct 12, 2018

Essentially couple of hundreds of people online = all Poco are bad. When they probably sold few millions of them. I dont doubt a small batch of them were bad but claiming all Poco are terrible I think is plain wrong.

7. tokuzumi

Posts: 1865; Member since: Aug 27, 2009

Sorry Poco. The mob has spoken.

10. NateAdam8

Posts: 436; Member since: Feb 17, 2012

I know there are people that like the Poco Phone but I checked it out and it won't work on my carrier where I live and OnePlus does so I'd prefer the phone that gets LTE Speeds, So the OnePlus 6 or 6T would be a better choice. If Xiaomi wants to sell a phone just make sure it has good LTE Support.

18. worldpeace

Posts: 3127; Member since: Apr 15, 2016

If you want to mock OnePlus, at least use your better smartphone, like Mi8 or Mix3

19. matistight

Posts: 980; Member since: May 13, 2009

Bigger screen with a possible way to disable the very minimal notch? In-screen fingerprint scanner (which I probably will never use)? Not to mention AMOLED over LCD? Higher quality materials like glass on the back? Very light OS, which is very close to Lineage OS? Way more developer support, whether we are talking official or unofficial? I CAN GO DOWN TO T-MOBILE AND ACTUALLY BUY THE PHONE EASILY IN THE US???? Yeah, I will pass on the Poco Phone.

21. bill718

Posts: 23; Member since: Jul 28, 2014

I would definitely get Poco if it support 4G in the USA

24. Sparkxster

Posts: 1213; Member since: Mar 31, 2017

I'm interested in what Pocophone F2 will bring to the table next year. OP 6T is a good value but it's missing features like wireless charging ( why have a glass back with no wireless charging coil inside?) And no headphone jack which the industry is moving towards sadly.

* Some comments have been hidden, because they don't meet the discussions rules.

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