OnePlus has the edge on Samsung and Apple again in one key global market

OnePlus has the edge on Samsung and Apple again in one key global market
OnePlus may not be very big in the US... just yet, but believe it or not, the still-tiny company that only releases two phones every year is bigger than both Apple and Samsung in another essential global market.

While it remains virtually impossible for OnePlus to lead in total Indian smartphone shipments, the brand that claims to “never settle” continues to dominate the country’s so-called “premium” segment.

For the second quarter in a row, OnePlus devices accounted for the highest percentage of sales in the $400+ price bracket, namely 30 percent between July and September, down from a towering 40 percent share in the April - June timeframe.

Of course, with the 5T out of the equation, the OnePlus 6 managed to score that 30 percent on its own, which is a pretty incredible feat. In fact, Counterpoint Research estimates the OP6 became the brand’s best-selling product ever within a measly five months of its launch. No wonder there’s so much buzz in India around the OnePlus 6T.


Meanwhile, “strong” initial demand for the Galaxy Note 9 was obviously not enough to get Samsung back in the premium market segment’s first place, as Galaxy S9 sales numbers unsurprisingly declined.

Apple, which was at the top of the chart a year ago, had to settle for the last spot on the podium this time around, even though the iPhone XS and XS Max did manage to considerably boost the company’s shrinking numbers from the previous two quarters. 

It remains to be seen if Cupertino can indeed “serve everyone”, as the iPhone XR clearly has a better chance to connect with an audience still mainly focused on affordability. Altogether, OnePlus, Samsung, and Apple combined to account for a staggering yet declining 83 percent of the overall premium market in India.

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15 Comments

1. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

Indian here. OnePlus is impossible to beat in India, at least by Samsung and Apple. the iPhone XS max costs more than 3x of OP6 and the S9+ costs 2x of OP6. Combine that with the s**t-tier wages Indians get and the rest two are out of reach of most Indians. On top of that, Apple maps, siri and iMessage don't work as well in India, which is most of the Appeal of iOS. Samsung also sells the inferior exynos variants in India, which have lower battery life and performance. XS max costs the same as 10 months rent in major cities of India, just to give a sense of how expensive it is to Indians relatively.

3. Papa_Ji

Posts: 878; Member since: Jun 27, 2016

Madrch*d....

12. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

You missed an 'a'.

13. TechNeck

Posts: 657; Member since: Aug 29, 2014

I for real hope you get banned for posting irrational comments like this

5. worldpeace

Posts: 3135; Member since: Apr 15, 2016

What about pocophone? Did it didn't count as "premium smartphone"?

10. luis.aag90

Posts: 278; Member since: Aug 12, 2014

It doesn't count for premium smartphone because this bracket is $400+ smartphones. It may sell well but it would not be included in this segment

6. samgsam

Posts: 149; Member since: Mar 24, 2017

If you think iPhone XS Max's cost can be compared to 10 months rent in major cities then you definitely are living in a s**tty place my friend.

11. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

No, not really. It's just that incomes here are really low, and the rent prices have to reflect that to get tenants.

7. bucknassty

Posts: 1373; Member since: Mar 24, 2017

damn! imessage doesn't work well???? that would be the only reason to get an iphone wow

2. Papa_Ji

Posts: 878; Member since: Jun 27, 2016

Poco F1 is available for 290$... Now even 1+ looks overpriced.

4. Bobbii

Posts: 43; Member since: Jan 18, 2017

Chinese consumers are getting bored of 1+. It's just an Oppo R17 - SDM845 version, and a little overpriced compared to Xiaomi, Meizu...

9. antroid

Posts: 396; Member since: Jan 24, 2018

I would say it's opportunity hardware while having stock Android experience and also they deliver updates to their older devices unlike oppo

* Some comments have been hidden, because they don't meet the discussions rules.

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