TikTok introduces in-video links with TikTok Jump

TikTok introduces in-video links with TikTok Jump
There’s a new feature that will make all TikTok fans happy and it’s called Jump. Jumps are “mini-programs and services that creators can link to within their videos.” Simply put, you won’t need to pause the video to search for that dreadful “link in bio” nonsense.

Instead, a cute little in-video widget will allow you to get that full keto recipe or a breakdown of the workout you’re doing or whatever. Jumps aren’t regular links, though. You can’t just put anything on-screen. Think of Jump more as an app integration tool.

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For starters, TikTok has partnered with Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse, and Tabelog to allow creators to add stats, ingredients, a Wikipedia article, or a quiz to their videos.

It’s an interesting solution, one that’s kinda limiting but also pretty safe and one that doesn’t need to be moderated internally. TikTok is also opening the program to new providers, which means that other services will soon “jump” on the feature.

BuzzFeed, Jumprope, IRL, and WATCHA integration is on the way, and soon you’ll be able to easily jump to events, movies, and articles right from the TikTok video you’re watching.

TikTok Jump is already available to a selected group of creators and the company plans to gradually roll out availability more broadly.

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