Most modern social media platforms use personalized ads in one form or another. Facebook, Twitter, and Instagram are good examples. The tracking software built-in these platforms can even follow you while you visit other sites, and serve you ads based on that. And while all these platforms offer the option to stop them from tracking you outside of the app itself, there’s no way to disable in-app activity tracking.
The same thing is coming to TikTok - according to The Verge, the video music service will make personalized ads based on your in-app activity mandatory beginning on April 15. Once the new policy takes effect, people won’t be able to stop these personalized ads from popping up on their screen.
At the moment, TikTok uses generalized ads that are not tied to the things you do on or off the app. According to the notice, shown on the app itself, one of the reasons behind this change is monetization. “To help TikTok stay free, we partner with advertisers to show you ads”, reads the notice.
Another possible explanation is tied to the changes Apple wants to bring to iOS. The company announced that it will roll out a new policy this spring, that will let you know which apps track your activities across the system.
Mariyan, a tech enthusiast with a background in Nuclear Physics and Journalism, brings a unique perspective to PhoneArena. His childhood curiosity for gadgets evolved into a professional passion for technology, leading him to the role of Editor-in-Chief at PCWorld Bulgaria before joining PhoneArena. Mariyan's interests range from mainstream Android and iPhone debates to fringe technologies like graphene batteries and nanotechnology. Off-duty, he enjoys playing his electric guitar, practicing Japanese, and revisiting his love for video games and Haruki Murakami's works.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: