One market research firm claims Apple fell to fourth place in Q2 2019 smartphone shipments

One market research firm claims Apple fell to fourth place in Q2 2019 smartphone shipments
While most reputable market research firms released their latest quarterly smartphone sales reports last week, one such company took a few extra days to crunch the numbers, ultimately ranking the world's top five vendors differently than Canalys, Strategy Analytics, and Counterpoint.

According to IHS Markit, the global iPhone shipment decline registered between April and June 2019 was so bad that it ended up ejecting Apple from the podium. With 35.3 million units sold worldwide this previous quarter, the Cupertino-based tech giant was purportedly surpassed by not just Samsung and Huawei but also Oppo. Interestingly, the other three analytics firms all ranked Oppo in fifth place, narrowly behind Xiaomi, at around 30 million units.

Meanwhile, IHS claims the Chinese brand demonstrated its "value to European carriers" by supporting early 5G rollouts, which contributed to a year-on-year sales boost of 13 percent, from 31.9 to 36.2 million units. Whether or not Apple dropped another position in the global smartphone market, everyone can agree the company has a big problem in a couple of large countries.


Keep in mind that Apple lost to Huawei for the first time ever back in Q2 2018, and those numbers are now down 15 percent, which is also lowering Cupertino's market share from 12 to 11 percent. What's worse is that iPhone revenues are taking a hit as well, but at least compared to Q2 2019, the impending launch of a new iOS handset lineup should mark a substantial improvement.

All research firms also agree overall smartphone shipments dropped yet again in the April - June 2019 timeframe, although that didn't stop both Samsung and Huawei from boosting their figures. But Huawei faces a tough third quarter due to its uncertain situation in relation to the US government, which probably means Samsung will easily extend its lead. 

In fifth and sixth place, Xiaomi and Vivo are essentially stagnating, while LG and Motorola took pretty big hits, according to this particular report. The former's poor results don't exactly come as a surprise, but we were under the impression the latter brand was doing well, which is something IHS doesn't seem to agree with.

FEATURED VIDEO

22 Comments

1. DRS1977

Posts: 679; Member since: May 27, 2015

Apple has lost all of its appeal. They are a Walmart brand now.

3. blingblingthing

Posts: 980; Member since: Oct 23, 2012

Can't say I'm surprised. Apple came with some bold ideas at the time but forgot such idea in time become stale. They've been slow to adapt to changes while looking top dollar all this time.

4. Mike88

Posts: 438; Member since: Mar 05, 2019

iPhone appeal will never be lost, it’s just the high end models got out of reach of some iPhone users even but as android flagships are getting equally expensive, they’ll tend to return to apple. Apple knew what were they doing and also knew sales number will go down but profit will rise eventually.

7. TheOracle1

Posts: 2340; Member since: May 04, 2015

@Mike88, That's a nonsensical post trying to support an unsustainable business model. You'll need something else to polish this turd. Try again.

12. midan

Posts: 3112; Member since: Oct 09, 2017

Appeal for Apple is propably higher than ever before. As long as people keep their Apple devices which they currently does Apple have nothing to worry. Eventually when people want to upgrade their devices if they chose Apple, there’s nothing to worry. Apple is currently getting more and more money from other areas, which just shows how big their growing userbase is.

18. sgodsell

Posts: 7567; Member since: Mar 16, 2013

"Appeal for Apple is probably higher than ever before." Yeah, sales reflect that, don't they. "Eventually when people want to upgrade their devices if they chose Apple, there’s nothing to worry. Apple is currently getting more and more money from other areas, which just shows how big their growing userbase is." Come on midan, you have to be working for Apple PR crew. People in general care more about themselves, and what they can get for their money, rather than worrying about a company to see if they are making money from other areas. Come on midan. Besides it's a known fact that Apple makes money from other areas, including services. Apple raised their service repair fees higher than anyone else. Apple even has the best insurance scam around, and everyone knows it as Apple Care. Even the latest if you go to third part to get your XR, XS, XS Max batteries replaced, then Apple purposely makes that iPhone not show the battery status, and will give the user a message in regards to that battery. Even if the battery has been taken from one XR/S iPhone and placed in another. So sure, Apple has you covered, by charging more, and forcing you to go through them.

22. mackan84

Posts: 631; Member since: Feb 13, 2014

Can’t anyone see the -4% in total. The market is flooded with cheap great phones and still can’t grow or keep up.

2. iloveapps

Posts: 909; Member since: Mar 21, 2019

Now its really a good thing that apple doesn’t tell the number of units sold. Research and analyst will always say something bad about apple.

5. Mikele

Posts: 185; Member since: Nov 19, 2013

But at this period Apple is doing catching which is the punishment for their bad initiatives

6. Papa_Ji

Posts: 876; Member since: Jun 27, 2016

Number are so low that apple is shy to make them public. Let the trend continue for 1-2 more years then apple wil be out of top 10.

13. midan

Posts: 3112; Member since: Oct 09, 2017

So what if they are out of top 10? Anyone could sell cheap phones and getting unit sales. What Apple does is very difficult and that’s why they collect almost all the money in the market.

8. Back_from_beyond

Posts: 1471; Member since: Sep 04, 2015

And losing $3billion+ in iPhone revenue in one quarter in Europe isn't bad?

10. iloveapps

Posts: 909; Member since: Mar 21, 2019

And Samsung losing 56% profit in overall company is sooo good.

15. scarface21173

Posts: 702; Member since: Aug 17, 2014

What you forget is Apple is a one trick pony, without the iphone they are nothing.

20. TheOracle1

Posts: 2340; Member since: May 04, 2015

@ilovecrap, don't forget to mention Hillary's emails and Obama whilst you're deflecting and engaging in your pathetic whataboutisms. What Apple does is difficult only because it's getting harder to bugger their sheep with stale products these days.

9. Vancetastic

Posts: 1752; Member since: May 17, 2017

I have an iPhone X, my wife has an XR. They are both just as glitchy as any android device I’ve ever used. It’s hard to justify the price, really. At least they’re secure, except when they’re not (iMessage).

11. iloveapps

Posts: 909; Member since: Mar 21, 2019

That’s not iphone, its iphone knockoffs.

14. Vancetastic

Posts: 1752; Member since: May 17, 2017

Boo hoo, little troll.

16. tedkord

Posts: 17463; Member since: Jun 17, 2009

Apple is doomed! Put on your radiation suits!

17. TBomb

Posts: 1660; Member since: Dec 28, 2012

This years holiday quarter will be important for a lot of OEMs. Samsung with it's Note and Fold stories. Apple is getting hit harder in unit shipments vs many others. Google needs its Pixel to stick and become more popular. Huawei with its US ban. The others are trying to stay afloat. Whatever the OEMs have been cooking in the oven will be pretty important. Might be too late for anyone to make major changes now.

19. TheOracle1

Posts: 2340; Member since: May 04, 2015

Vivo, Asus, Oppo, Xiaomi and OnePlus seem to be floating quite nicely. Oh sorry, you must be in the US which is not the world despite what some may think.

21. worldpeace

Posts: 3135; Member since: Apr 15, 2016

I know they'll drop to 4th, but it's still too soon.. I'm expecting next year. But now? Really?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.