Motorola is preparing yet another impressive budget smartphone
Motorola's recipe for success nowadays seems pretty simple. Instead of pointlessly trying to challenge the likes of Apple and Samsung in the high-margin but far too competitive high-end smartphone market, the Lenovo-owned company is almost entirely focused on the low to mid-end segment, giving customers virtually unlimited options at a variety of different price points.
While the resulting profit margins are obviously not great, the global sales numbers have been growing at a steady enough pace to finally yield some financial gains for the brand's aforementioned parent.
The Moto E40 could well be the company's next unpretentious bestseller, undoubtedly costing a little more than the recently unveiled E20 but a lot less than a fortune. After all, we are talking about a future member of the ultra-affordable Moto E family, which should be cheaper than the likes of the 2021 Moto G Power, G Stylus, and G30 mid-rangers.
For the time being, there are no words on impending US availability, but if the E40 is set to land stateside in the near future, it should do so slightly above the $150 6.2-inch Moto E with Snapdragon 632.
In addition to being larger than that, the 6.5-inch "Max Vision" display on the Moto E40 is expected to support 90Hz refresh rate technology, which would be a fairly impressive achievement for a sub-$200 (or at least a sub-€200 in Europe) device.
While the HD+ resolution of said screen sounds much less remarkable, the E40 could also shine in the imaging department with a triple rear-facing camera setup headlined by a 48MP primary sensor.
Last but not necessarily least on today's list of (ev-) leaked specifications, we have an unnamed octa-core processor, which... doesn't really tell us much about the handset's prospective raw power. Still, we know enough to expect (or at least hope) to see the Moto E40 listed among the best phones under $300 available this holiday season... if a US release proves to be in the cards.
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