iPhone 12 supercycle seems unlikely in light of the current circumstances
Barclays analyst Tim Long is of the opinion that the optimism surrounding the first 5G-enabled iPhone is massively overblown. He notes that a similarly anticipated supercycle from 3G to 4G never panned out. In fact, the first 4G-ready iPhone, the iPhone 5, witnessed the most deceleration in unit growth in iPhone history.
Backing this up is a Digitimes report that expects iPhone sales to reach around 63-68 million units in the second half of 2020, a decline of more than five million units when compared to iPhone 11 shipments during the same period.
The silver lining here is that the unemployment benefits that the US government will provide could boost the sales of the iPhone 12 series by 10 million units in the second half of 2020.
WeChat is an indispensable part of digital life in China, and a survey shows that consumers in the country would rather abandon the iPhone than the app.
The iPhone 12 may start at $749
Apple is expected to announce the iPhone 12 in September before rolling out the lineup in October. Per estimates, about 350 million of the existing 950 million iPhones are in an upgrade window and this, coupled with the fact that these would be the first 5G-ready iPhones, had raised the possibility of a supercycle.
This story is part of:iPhone 12 leaks (70 updates)
22 September Tipster posts rumored names of the 5G Apple iPhone 12 models
19 September iPhone 12 will be more expensive than the iPhone 11, bill of materials suggests
17 September Entire TSMC 5nm capacity booked for iPhone 12, iPad Air, and iPad Pro's A14 chip: report
17 September Leaked iPhone 12 Pro Max benchmark results fail to impress
15 September Apple introduces the new chipset that will power the 5G iPhone 12 series