Samsung offers plenty of AI capabilities on its smartphones, like Browsing Assist, Now Brief, and more. All these can be currently used for free on all the eligible Galaxy devices, but that could change very soon as the tech giant is reportedly planning to charge a monthly fee to use its AI features.
A Galaxy AI premium subscription is on the way
Samsung is reportedly testing a new Galaxy AI premium subscription, in which users can participate and test. The description mentioned in the surfaced screenshot clearly states that any money a user spends in the subscription purchase during the testing phase will be refunded later.
AI Premium page. | Image by Screenshot by SammyGuru
All the already available AI features, which include Browsing Assist, Now Brief, Creative Studio, Smart Capture, Samsung Keyboard, Photo Assist, and Personal Agent, would be present in the free Galaxy AI plan, though there will be a usage limit on them. Once the limit is reached, you will reportedly have to purchase credit packs. The cost of the top-up hasn't surfaced.
Alternatively, you have the option to get the all-new Max plan, which will give you four times the usage limit of what is available in the free subscription. It's reportedly going to cost $4.99 per month. There's an annual plan also available, which is priced at $47.99.
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Samsung's new Max plan
In addition to having a four times more usage limit than the standard plan, the Max subscription is reported to come with three exclusive features. The first one is called Gen Video, and according to its description, it will allow users to generate AI videos using photos. The next feature is called Bixby Action, and its description mentions, "Automate tasks across your apps."
Lastly, there's Daily Briefing, and unlike the other two features, it doesn't have any description attached. So, at the moment it's unclear exactly what services it will offer, but its name suggests that it could be something similar to Gemini Daily Brief, which basically uses AI to generate your brief for the morning using the connected apps.
Users apparently don't care about Galaxy AI features
Sammy introducing a subscription model for its AI features may suggest that they are being used a lot by the Galaxy owners. But the ground reality appears to be totally different. Under a relevant Reddit post, most comments suggest that users rarely use any of the Galaxy AI features that Samsung offers.
One user commented that they have a Galaxy S25 Ultra and have never used any of the AI stuff that it offers. They even mentioned that they were not aware their phone offers so many AI capabilities. Another user mentioned that they hardly use any AI features and are not going to pay anything to use them.
Comment about Galaxy AI premium plan. | Image by Reddit
Galaxy AI features are still not the main selling point
Online sentiment suggests that a good number of people don't give a damn about Galaxy AI features, and they're yet to become something users look forward to when getting a new phone. Most friends who have reached out to me for smartphone recommendations have not mentioned that they are looking for a phone that offers incredible AI features. Instead, their priority is a good camera, a big battery, and a fast processor.
Because of all these reasons, I, personally, believe introducing usage limits and asking for money for using Galaxy AI more could backfire. Users could become even less interested in the features after knowing that they would have to pay a certain amount of money once the limit runs out, and also, a monthly fee would be needed to use some exclusive capabilities.
All that said, the strings found in the app suggest that the Galaxy AI premium might be initially exclusive to the Galaxy S27 series. It might be rolled out to older devices later.
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Get a free Galaxy A17 with Straight Talk. To claim this deal, you need to pair the phone with activation on a Silver Unlimited Plan or higher. This tier costs $45 per month. Offer valid through 01/10/27 while supplies last online.
Aman Kumar is a news writer at PhoneArena covering Google Pixel phones, Android features, AI-powered smartphone tools, and mobile tech news. Before joining PhoneArena, he spent over five years writing about consumer technology for publications like MakeUseOf, How-To Geek, and Guiding Tech. His current daily drivers are the Pixel 10 and Samsung Galaxy S26 Plus, while his red iPhone SE (2nd gen) remains a personal favorite. Aman also appreciates bold smartphone experiments and still considers the Nokia N-Gage one of the industry’s most iconic designs.
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