Not even the sky can contain this ambitious new Apple Watch Series 4 ad


"Uplifting" is probably one of the most frequently used words to describe some of Apple's best iPhone, iPad, Apple Watch, and even HomePod commercials. But in the latest 60-second clip dedicated to highlighting a few key strengths of the company's newest smartwatch, the protagonist is literally lifted up in the air during an intense workout session carefully supervised by the Apple Watch Series 4.

Directed by none other than Jonathan Glazer, the acclaimed filmmaker behind award-winning dramas "Sexy Beast", "Birth", and "Under the Skin", the visually stunning ad stars indoor skydiving world champion Inka Tiito, whom you might remember from 2017's season 12 of hit reality show America's Got Talent. In other words, Apple enlisted some seriously gifted artists to bring this new publicity stunt to life.

Interestingly, the actual product advertised here is only seen a couple of times for a few seconds, seamlessly integrating into a somewhat ambiguous story about a woman enjoying her freedom while running, swimming, and... flying. The point Apple is trying to make is that you now "have the freedom to go with just your watch" just about anywhere. 

Although we're pretty sure the wearable device won't be able to monitor your heart rate as you perform a backward skydiving routine, lifting from the ground to dance with the clouds, you can definitely make, receive, and even reject voice calls after casually plunging into a lake, as well as get turn-by-turn directions during your runs. 

It's worth pointing out that we haven't seen a lot of Apple Watch Series 4 ads released since September, as the company has essentially relied on word-of-mouth and heartwarming stories of lives saved by the ECG monitor and fall detection feature to maintain strong demand

FEATURED VIDEO

9 Comments

1. GreenMan

Posts: 2694; Member since: Nov 09, 2015

Ah! So the new watch can teleport people around, eh? Marvelous! It's going to solve our energy crisis, global warming, carbon emission and whatnot. Worth every bloody penny, lads. Oh well, G'Day!

2. ARPAKTIKO

Posts: 60; Member since: Oct 11, 2016

You are trying hard Adrian . In fact , too hard

3. Vancetastic

Posts: 805; Member since: May 17, 2017

I don’t understand why there are news stories about ads.

6. nepalisherpa

Posts: 334; Member since: Jul 17, 2015

This is a free site. They can post whatever they want. It is our choice to whether visit or not.

8. Vancetastic

Posts: 805; Member since: May 17, 2017

That was not an answer.

9. nepalisherpa

Posts: 334; Member since: Jul 17, 2015

Oh, did I miss a question?

11. ssallen

Posts: 154; Member since: Oct 06, 2017

Nice response, its a valid question. Why in the hell does a news site write stories about ads? And they are only positive when its an Apple ad. Maybe you need to unsheeple yourself.

4. Charlie2k

Posts: 111; Member since: Jan 11, 2016

You can go anywhere - but only for a very, very short period of time. The batterylife is still beyond bad.

10. ssallen

Posts: 154; Member since: Oct 06, 2017

Why are you writing about a fricking commercial?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.