The new HomePod ad features music, dancing, and space-time bending

by Mihail Nikolov / Mar 06, 2018, 7:39 AM

Ads can be quite the art. Apple has proved this not once and does it yet again with its most recent ad, which shows how easily you can be immersed in music. That's in case you own the HomePod, of course.

The ad shows a young woman, played by English singer and dancer FKA Twigs, coming home on a rainy night. The moment she steps inside her loft, she asks Siri to play her favorite song. What then follows is a 3-minute spectacle including dancing and apartment extensions, while playing in the background is 'Til It's Over' by Anderson .Paak. The ad itself is quite impressive and leaves a good vibe after you watch it. Furthermore, it shows the power of music and how it could instantly change your mood from 'wanna-die' to 'life is wonderful'.

What's your opinion on the advertisement? Did it provoke you to show off your dancing skills or at least made your day a tiny bit better? Express yourself via the comment section below.

source: Apple (YouTube)

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18 Comments

1. toukale

Posts: 650; Member since: Jun 10, 2015

I am afraid most here won't like this ad/short because it is too artistic and requires more of them than just dumb specs recitation. This to me feels more of a brand ad/short than a homepad, nevertheless it accomplished selling Apple as different/unique.

posted on Mar 06, 2018, 7:55 AM 2

3. japkoslav

Posts: 1518; Member since: Feb 19, 2017

Art is subjective.

posted on Mar 06, 2018, 8:39 AM 0

2. piyath

Posts: 2445; Member since: Mar 23, 2012

Very artistic Ad...!!

posted on Mar 06, 2018, 8:30 AM 0

4. cmdacos

Posts: 4267; Member since: Nov 01, 2016

Lol, this really makes me want to buy a function-limited speaker. She should have a coaster under her drink and under her homepod...

posted on Mar 06, 2018, 8:54 AM 5

16. sumphatsmack

Posts: 29; Member since: Aug 10, 2017

nah just leave the white marks all over the house as a dedication to the Apple overlords

posted on Mar 07, 2018, 12:38 AM 0

5. RebelwithoutaClue unregistered

Nice ad but wouldn't call it artistic. But nice nonetheless.

posted on Mar 06, 2018, 8:58 AM 1

6. j_grouchy

Posts: 180; Member since: Nov 08, 2016

I kept looking for Matthew McConaughey in a space suit. Murph!!!

posted on Mar 06, 2018, 9:32 AM 2

13. Well-Manicured-Man

Posts: 703; Member since: Jun 16, 2015

Good one!

posted on Mar 06, 2018, 2:24 PM 0

7. whatev

Posts: 2333; Member since: Oct 28, 2015

I knew the ad would be good cause FKA Twigs is there, such a talented woman

posted on Mar 06, 2018, 9:35 AM 1

10. RebelwithoutaClue unregistered

Thanks for the artists' name, never heard of her and googled her. She is very talented indeed.

posted on Mar 06, 2018, 11:57 AM 1

15. whatev

Yes, she really is, I don’t understand how artists like her are not more famous

posted on Mar 06, 2018, 8:55 PM 2

8. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Wow the ad is so good. For me My Life is Incomplete without Music. Whenever I’m tired or had a rough day I just listen and baam I feel very much refreshed.

posted on Mar 06, 2018, 10:14 AM 1

9. Whitedot

Posts: 833; Member since: Sep 26, 2017

Loved it.

posted on Mar 06, 2018, 10:47 AM 1

11. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Too over the top...doesn't relate to the HomePod capabilities. I see this as an expression of music rather than a product that will cater to everyone's senses. Apple needs to take a page from Sonus and build this is a speaker package solution for an entire home based on sound quality and fidelity rather than take on the likes of Amazon Echo, Google as a smartspeaker. HomePod is more of marketing tool towards good sound quality and fidelity rather than functionality of a smartspeaker. Apple knows this...