The new HomePod ad features music, dancing, and space-time bending
by Mihail Nikolov / Mar 06, 2018, 7:39 AM
Ads can be quite the art. Apple has proved this not once and does it yet again with its most recent ad, which shows how easily you can be immersed in music. That's in case you own the HomePod, of course.
The ad shows a young woman, played by English singer and dancer FKA Twigs, coming home on a rainy night. The moment she steps inside her loft, she asks Siri to play her favorite song. What then follows is a 3-minute spectacle including dancing and apartment extensions, while playing in the background is 'Til It's Over' by Anderson .Paak. The ad itself is quite impressive and leaves a good vibe after you watch it. Furthermore, it shows the power of music and how it could instantly change your mood from 'wanna-die' to 'life is wonderful'.
What's your opinion on the advertisement? Did it provoke you to show off your dancing skills or at least made your day a tiny bit better? Express yourself via the comment section below.
source: Apple (YouTube)
Posts: 617; Member since: Jun 10, 2015
I am afraid most here won't like this ad/short because it is too artistic and requires more of them than just dumb specs recitation. This to me feels more of a brand ad/short than a homepad, nevertheless it accomplished selling Apple as different/unique.
posted on Mar 06, 2018, 7:55 AM 2
Posts: 3970; Member since: Nov 01, 2016
Lol, this really makes me want to buy a function-limited speaker. She should have a coaster under her drink and under her homepod...
posted on Mar 06, 2018, 8:54 AM 5
Posts: 2154; Member since: Oct 28, 2015
I knew the ad would be good cause FKA Twigs is there, such a talented woman
posted on Mar 06, 2018, 9:35 AM 1
Thanks for the artists' name, never heard of her and googled her. She is very talented indeed.
posted on Mar 06, 2018, 11:57 AM 1
Posts: 2134; Member since: Nov 04, 2011
Too over the top...doesn't relate to the HomePod capabilities. I see this as an expression of music rather than a product that will cater to everyone's senses. Apple needs to take a page from Sonus and build this is a speaker package solution for an entire home based on sound quality and fidelity rather than take on the likes of Amazon Echo, Google as a smartspeaker. HomePod is more of marketing tool towards good sound quality and fidelity rather than functionality of a smartspeaker. Apple knows this...
posted on Mar 06, 2018, 12:02 PM 0
Posts: 1573; Member since: Jan 05, 2018
What was in her water?! Another ad by Spike Jonze was Kenzo World. That was “interesting” as well.
posted on Mar 06, 2018, 7:47 PM 0
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