The new HomePod ad features music, dancing, and space-time bending

Ads can be quite the art. Apple has proved this not once and does it yet again with its most recent ad, which shows how easily you can be immersed in music. That's in case you own the HomePod, of course.

The ad shows a young woman, played by English singer and dancer FKA Twigs, coming home on a rainy night. The moment she steps inside her loft, she asks Siri to play her favorite song. What then follows is a 3-minute spectacle including dancing and apartment extensions, while playing in the background is 'Til It's Over' by Anderson .Paak. The ad itself is quite impressive and leaves a good vibe after you watch it. Furthermore, it shows the power of music and how it could instantly change your mood from 'wanna-die' to 'life is wonderful'.

What's your opinion on the advertisement? Did it provoke you to show off your dancing skills or at least made your day a tiny bit better? Express yourself via the comment section below.



1. toukale

Posts: 650; Member since: Jun 10, 2015

I am afraid most here won't like this ad/short because it is too artistic and requires more of them than just dumb specs recitation. This to me feels more of a brand ad/short than a homepad, nevertheless it accomplished selling Apple as different/unique.

3. japkoslav

Posts: 1518; Member since: Feb 19, 2017

Art is subjective.

2. piyath

Posts: 2445; Member since: Mar 23, 2012

Very artistic Ad...!!

4. cmdacos

Posts: 4267; Member since: Nov 01, 2016

Lol, this really makes me want to buy a function-limited speaker. She should have a coaster under her drink and under her homepod...

16. sumphatsmack

Posts: 29; Member since: Aug 10, 2017

nah just leave the white marks all over the house as a dedication to the Apple overlords

5. RebelwithoutaClue unregistered

Nice ad but wouldn't call it artistic. But nice nonetheless.

6. j_grouchy

Posts: 180; Member since: Nov 08, 2016

I kept looking for Matthew McConaughey in a space suit. Murph!!!

13. Well-Manicured-Man

Posts: 703; Member since: Jun 16, 2015

Good one!

7. whatev

Posts: 2333; Member since: Oct 28, 2015

I knew the ad would be good cause FKA Twigs is there, such a talented woman

10. RebelwithoutaClue unregistered

Thanks for the artists' name, never heard of her and googled her. She is very talented indeed.

15. whatev

Posts: 2333; Member since: Oct 28, 2015

Yes, she really is, I don’t understand how artists like her are not more famous

8. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Wow the ad is so good. For me My Life is Incomplete without Music. Whenever I’m tired or had a rough day I just listen and baam I feel very much refreshed.

9. Whitedot

Posts: 833; Member since: Sep 26, 2017

Loved it.

11. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Too over the top...doesn't relate to the HomePod capabilities. I see this as an expression of music rather than a product that will cater to everyone's senses. Apple needs to take a page from Sonus and build this is a speaker package solution for an entire home based on sound quality and fidelity rather than take on the likes of Amazon Echo, Google as a smartspeaker. HomePod is more of marketing tool towards good sound quality and fidelity rather than functionality of a smartspeaker. Apple knows this...

18. mootu

Posts: 1530; Member since: Mar 16, 2017

"Too over the top...doesn't relate to the HomePod capabilities" Because that would end up being a 10 second advert.

12. japkoslav

Posts: 1518; Member since: Feb 19, 2017

Nice video ... with a stereo sound ... hmmm interesting. Why isn't an ad for a Homepod in mono? Woudn't it be more fitting?

14. rouyal

Posts: 1583; Member since: Jan 05, 2018

What was in her water?! Another ad by Spike Jonze was Kenzo World. That was “interesting” as well.

17. RebelwithoutaClue unregistered

He did direct Being John Malkovich, which was an 'interesting' movie as well.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.