Apple's insane popularity among teens is showing no sign of a slowdown

Apple's insane popularity among teens is showing no sign of a slowdown
Something tells us the iPhone XR might be particularly popular with teens

Apple's devices are incredibly popular all around the world (with the notable exceptions of China and India lately) and across all age groups, but one category in particular seems outright obsessed with iPhones, according to an extensive recent Piper Jaffray survey.

The investment bank and asset management firm found in the latest installment of a semi-annual research project that a whopping 83 percent of 8,000 US teens interviewed this spring own an iPhone, while 86 percent of responders plan to either stick with or switch to an Apple device for their next mobile gadget purchase. That's up slightly from 82 percent ownership this time last year, as well as an 84 percent expectation of a future iPhone purchase.

Naturally, 2018's numbers also represented an improvement over 2017 scores among teenagers stateside, although Apple's total sales figures haven't exactly thrived of late. While the company continues to lead the overall US market, its Q4 2018 share of shipments was hardly as impressive as this 83 percent teen ownership number, reaching 47 percent, according to Counterpoint Research.

Unsurprisingly, smartwatch ownership is on the rise in Piper Jaffray's "Generation Z" survey, as seems to be the case for other age groups as well. 27 percent of US teens now own a wearable device in addition to a smartphone, up from 21 percent just last fall. No prizes for guessing what company commands this market segment, with Samsung a very distant second. 20 percent of all responders with an average age of 16.3 said they owned an Apple Watch, although the purchase intent has slightly declined from 23 percent in the fall of 2018 to 22 percent right now.

Another interesting part of this new teen-focused Piper Jaffray survey concerns social media platforms. While Snapchat rules the "favorite" chart, Instagram was cited as the most used social app, with Facebook and Twitter way behind in terms of both usage and appreciation.

FEATURED VIDEO

60 Comments

1. riteshrkm

Posts: 145; Member since: Apr 15, 2015

Thats only in US teens! i still see 6s or iphone 7 mostly. Who really want to have an Iphone else its mostly Android in India.

9. IT-Engineer

Posts: 523; Member since: Feb 26, 2015

Same here in Europe

20. scy121

Posts: 4; Member since: Oct 29, 2009

Depends on where in "Europe" In Britain, Portugal, Ireland, Denmark, and Norway iOS marketshare is greater than 50% and in France, Russia, the Netherlands, Sweden marketshare is greater than 40%. The US is NOT the best market for iOS, that distinction goes to Japan where its 72% but the people on these forums love to make blanket statements about someone's intelligence

24. RebelwithoutaClue unregistered

Nope, Denmark it's higher than 50%. Portugal is not even 24% and the rest is just below 50. In the Netherlands it's below 40. In Russia and France even below 30 and in Sweden above 50.

13. TheOracle1

Posts: 2074; Member since: May 04, 2015

I've always said iPhones are for teens and housewives. Not the smartest demographic groups to begin with.

25. CyclingNowhere

Posts: 4; Member since: Apr 09, 2019

I don't think that's fair. Apple sure gouges their customers, but do usually produce solid products. & I'm not an iPhone fan myself. Haven't had an Apple product since the first iPod Video. But I'd suggest an iPhone to someone like my elderly parents, someone who doesn't want to fuss with organizing their phones. Most Android devices are a mess out of the box.

35. TheOracle1

Posts: 2074; Member since: May 04, 2015

You're actually buttressing my point. Your elderly parents, teens and housewives. Simplicity for the elderly and housewives, status and FaceTime/iMessage for teens. Those three groups (and women in general) are a huge portion of iPhone users everywhere. They're easy to use but certainly not better than Android in terms of capabilities.

27. BuffaloSouce

Posts: 1238; Member since: May 01, 2017

So what about the doctors and business people who buy them?

30. whatev

Posts: 2135; Member since: Oct 28, 2015

They are not smart, probably they faked their professional degrees and are really dumb just like most celebrities, royal families, sport men/women, scientists, politicians, engineers, musicians and all of those people, they should be housekeepers like theoracle1 says /s

40. oldskool50

Posts: 769; Member since: Mar 29, 2019

Wow, that's a terrible thing to say about someone you don't even know. But I can bet that the majority of those doctors, didn't have lying parents who cheated a system of education to get their kids into a school they didn't deserve to be in. And those people use iPhone. Trump is proof that having an iPhone certainly doesn't make you smart. Basically if you only bought the phone, only because its an iPhone, then you're dumb to begin with; regardless of age or gender or professional.. And if you are evil enough to make false claims and show hate to a group of people, you have zero knowledge about, while claiming they probably faked their degrees, i want you to consider this situation. Maybe someone you care about will have to one day go under the knife for a life threatening procedure. What you just said could end up being Karma and your family member could end up dead on the table, by just the person you described. Considering there are millions of doctors who perform such procedures on a daily basis, I would say they probably aren't faking it. And know, I don't find your statement to be sarcastic. That was evil and just plain hateful. yet I've seen post where you call someone a hater. Maybe you might end up under the scalpel of a doctor. I hope and pray he/she is faking it.

36. TheOracle1

Posts: 2074; Member since: May 04, 2015

"So what about the doctors and business people who buy them?" Another lazy demographic when it comes to Doctors. I don't mean that in a demeaning way, I say it in the sense that they have better things to think about than their phones. Most big business people use them as phones and for email. Many of the super rich ones I know use feature phones a great deal for security purposes. No tracking etc.

39. oldskool50

Posts: 769; Member since: Mar 29, 2019

You mean the same docs and business people who buy Android phones? Why is it on every blog, you all act like all Android are cheap phones. In the US, cheap Android phones are not the largest sellers, like they are in Asia or India. You also act like being a doctor or businessman means you are smart. It only means you are smart at something. There are many people who can do brain surgery, but can't even parallel park. Liek most in this demographics.

2. mahima

Posts: 720; Member since: Nov 20, 2014

Us teens...no surprise there

3. whatev

Posts: 2135; Member since: Oct 28, 2015

Well, the future of US is safe

4. scarface21173

Posts: 638; Member since: Aug 17, 2014

US only

5. someguy2261

Posts: 248; Member since: Feb 12, 2016

Yea cause average US teen is stupid,. iPhone is for stupid. I could put money on it that average Android users IQ is much ,much higher the that of iPhone user.

8. Georgio

Posts: 194; Member since: Nov 21, 2016

I have a note 8 and an iPhone xs. That means I'm smart and stupid? No! Millions of people are using iPhones , many intelligent ones as well. It's just like on Android, many intelligent are using it, but also stupid like you are using it as well.

10. someguy2261

Posts: 248; Member since: Feb 12, 2016

I think you are stupid or you are lying . Every Note user knows once use the Note you would never even look at iPhone again unless your have no brain. I understand the losers that choose Iphone they just dont know better. But if your really use the Note and then you brought an iPhone there's no saving you, you're just plain stupid.

18. scy121

Posts: 4; Member since: Oct 29, 2009

You certainly have an interesting way of communicating for someone who claims to be so highly intelligent. I have't used an iPhone in about 7 years, but I couldn't care less what another person uses, no more than i care what car they drive or what type of home they live in. I operate under this radical notion that I'm not going to judge someone by such an asinine barometer of intelligence...but by all means you continue to do you

21. Georgio

Posts: 194; Member since: Nov 21, 2016

I have both phones,and both are very good as well. See how stupid you are? Many people use android phones and iPhones. I'm not even American, I'm European.Get out more freak.

31. someguy2261

Posts: 248; Member since: Feb 12, 2016

Well it goes to show you that not only Americans are stupid but also some loser Europeans are stupid also (usually the gay ones). Most aren't thought. And statically guys that own iPhones will suck your richard.

51. Georgio

Posts: 194; Member since: Nov 21, 2016

No...that tells everyone that you are a stupid loser,and you don't have a clue about anything. It's nobody fault that you coming from a poor country and can't afford a decent phone.

52. Georgio

Posts: 194; Member since: Nov 21, 2016

I bet that you don't even have a decent android phone.

11. Charlie2k

Posts: 112; Member since: Jan 11, 2016

US is main market for iPhone.. And ALOT of americans have them. They also voted for Donald Trump and live in a country that focus on war and killing non-americans. I dont want to call anyone dumb.. But well..

42. oldskool50

Posts: 769; Member since: Mar 29, 2019

Both smart and dumb people use all platforms, and it doesn't matter how many of either use either. Why is it fans have to argue about the most ignorant things. Many iPhone users, may not want or need fancy features. I would like to see iPhone have many Android features, because I enjoy them and I want them to as well. But let me be frank, there are some people who are just too "stupid" to use computers that have more advanced features. The fact is, all computers have advanced features, but all of them can be used at a basic level. Android phones even with extra features, can be used everyday just like an iPhone. There are Android phones that don't have lots of features which work like an iPhone and cost less too. The problem with people like fans is, instead of talking about how tech is beneficial,whether its an iPhone or a Android phone, you rather squabble like a bunch of pissed off Chipmunks high off crack. All these jerks here calling people dumb and stupid over a phone, you're the ones dumb and stupid. What job a person has or what phone they use, has zero barring on their intellectual capability. Just because a guy or gal waits tablets, like the hater Whatev likes to say, doesn't mean they are stupid. Some people want a job where they have flexibility. maybe they have kids and they need to be able to just take off work at odd times, so a fancier paying job with more stringent rules, won't work for them. And many of them may have a degree. Buying an iPhone doesn't make you dumb. The reason for buying one, could be seen as such. if you only buy for status, or to get attention, then yeah that's dumb. if you just buy it simply because its popular, then yes you are probably dumb. There isn't a person in this thread, who has never made a dumb purchase, not one. Assuming you are old enough to even buy anything. Because most of you sound like you don't have a job and just depend on your parents money. because that is how childish you all sound.

6. OneLove123

Posts: 849; Member since: Aug 28, 2018

Bought by their parents cause they have an iPhone too.

7. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Well, if it works. As we all know, these companies only care about the bottom line.

15. TBomb

Posts: 1205; Member since: Dec 28, 2012

I know this is a pretty beaten point, but iMessage is a big factor for this I think. My little cousins (7-10 years old) all have iPod touches and iMessage each other and their friends. It allows them to communicate with each other while apart without paying for a phone bill. They can't be on them while out of the house because they don't have cell service (only wifi) so it's a huge selling point. They get comfortable with iMessage and the Apple ecosystem and then when it comes time to get a real phone, iPhone is what they're comfortable with. To the original point though, yes, parents bought them into the system.

17. GreenMan

Posts: 2694; Member since: Nov 09, 2015

I also migrated to iOS because everyone around me relies on iMessage and Facetime. Before, it was all about BBM. I do miss my Samsung S6, especially the Microsoft Launcher and am not a big fan of the crazy UI of iOS 12 as I find it rather inconsistent but overall, I'm quite happy with my iPhone 7 and absolutely love it's integration with my PC, an old Mac Mini. I'm all about iCloud sync. Take a photo on the iPhone and it's there on my PC as well! Same goes to Notes, calendar events, contacts, iMessage, songs, whatever, you name it. And Android just can't touch it, in all honesty! Oh well, G'Day!

26. dumpster666

Posts: 54; Member since: Mar 07, 2019

you naive old man....u dont know the power of android....i can do all that...maybe not so effortlessly like ios but with vastly better customisation.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.