Zune Pass that's featured on Microsoft's KIN ONE & TWO may be lowered in price?

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Zune Pass that's featured on Microsoft's KIN ONE & TWO may be lowered in price?
Although the social networking aspect may have taken most of the spotlight on Microsoft's recently released KIN handsets, its ability to stream music directly onto the handset via 3G connectivity clearly can stand out for some people. Microsoft's Zune Pass essentially allows users to play songs from their long listing of titles by simply paying a monthly fee of only $14.99 – it's quite similar to other apps out there like Rhapsody. Now there are slight echoes about the monthly fee being dropped lower to really entice music lovers to side with Microsoft's Zune Pass service. Seeing that the competition is driving comparable services to around $9.99 per month or even lower, Zune's senior product manager Terry Farrell foresees the lower prices from its competitors as an uphill battle for Microsoft. When you look down at the numbers, Zune only has a market share of 2 percent versus the 12 percent Amazon has managed to obtain thanks to the healthy mix of Android handsets hitting the market.

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source: BusinessWeek via WMPoweruser

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