Verizon cuts shared data prices by $10 per month, adds new data buckets

Verizon cut the price of most of its data plans today, slicing $10 a month off the cost of shared data. For example, the price to purchase 1GB of shared data is now $30 a month, down from $40. Verizon is also adding data buckets of 10GB ($100 a month), 12GB ($110 a month), 14GB ($120 monthly) and 16GB ($130 each month).

Existing Verizon customers can either use the price cuts to get the same amount of data for less money, or to pay the same and get more data. Current Big Red customers will have to go to the carrier's website starting on Thursday and decide which option they will choose.

The move is a surprise for the nation's leading carrier, because Verizon is trying not to get caught up in the discounts and deals that mobile operators have been offering ever since T-Mobile started shaking up the industry. As recently as last month, Verizon CFO Fran Shammo said that the carrier would not match T-Mobile's Data Stash or AT&T's Rollover Data which allows unused data to be used the following month (in the case of AT&T) or over the following 12 months (as T-Mobile allows). Shammo said, "There’s going to be certain customers who leave us for price and we are just not going to compete with that because it doesn’t make financial sense for us to do that."

Verizon also said today that customers bringing in a phone line from another carrier will receive a $100 one-time credit. The carrier added that all of these pricing deals and credits are available for a limited time only.


source: Recode via AppleInsider