U.S. manufacturer BLU enters the Windows Phone market

U.S. manufacturer BLU enters the Windows Phone market
BLU is known as a low priced manufacturer of Android powered handsets. But with Microsoft seeking to widen the availability of low priced Windows Phone models, BLU is tossing its hat into the Windows Phone market after claiming sales of 10 million Android flavored phones. Friday, on its Facebook page. the Florida based manufacturer teased its new Windows Phone by posting a picture of it with the caption, "Sneak peek... What's this I see, that's different from the others?"

Microsoft has removed the licensing fees for Windows Phone 8.1, and at the same time, has lifted hardware requirements except for the use of a Qualcomm processor. Microsoft also launched a portal site recently, designed for wannabe low-cost Windows Phone producers.

As far as BLU's Windows Phone model is concerned, the design resembles the BLU Dash 5.0 which can be purchased for $121 from Amazon. That device offers a 5 inch LCD screen with resolution of 480 x 854, powered by a dual-core 1.3GHz processor with 512MB of RAM. The unnamed Windows Phone model might not share the same specs as the Dash 5.0, but keep in mind that it will be competition for the Nokia Lumia 520, not the Nokia Lumia 1520.

BLU will be launching a Windows Phone powered smartphone

BLU will be launching a Windows Phone powered smartphone


source: BLU via WMPoweruser

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24 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

This is great news! More WPs in the market. More options to customers. :)

13. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

WP doesn't need more phones - it needs more customers.

2. hurrycanger

Posts: 1755; Member since: Dec 01, 2013

With the Lumia 925 being $200 and the Lumia 520/521 being about $60-$80, I wonder how BLU is gonna compete.

3. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

not carrier locked I would suppose. I agree the 925 is a better buy. But if this phone knocks in around 100-125 range, it is a perfect entry smart phone. Bigger screen than the 521 with comparable specs.

4. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

I thought BLU is russia based OEM..

5. deewinc

Posts: 455; Member since: Feb 21, 2013

I thought it was Brazil or Mexican

7. Duketytz

Posts: 534; Member since: Nov 28, 2013

I thought it sounded Chinese hahaha

9. bokimaricu

Posts: 89; Member since: Dec 21, 2013

You were all so very wrong :D

21. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

One guy in some previous post was saying its gionee, an india manufacturer labled BLU in USA

6. papss unregistered

I've never heard of BLU but would gladly support them if it were cheap enough since it would support my economy

20. PressStart

Posts: 119; Member since: Apr 08, 2014

Heard of them? Never. Until now, that is.

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

Never heard of BLU before. Will be interesting to see how it works out for them.

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yup...never heard of them

10. bokimaricu

Posts: 89; Member since: Dec 21, 2013

I actually saw this BLU phone (well, not this one but android based) here in Serbia, and immediately thought to myself WTF is this crap. But hey, more competition is always welcome.

11. hurrycanger

Posts: 1755; Member since: Dec 01, 2013

Yep, it's crap.

12. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@elitewolverine where is the Lumia 925 available for just $225.00?, that's a great deal.

14. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

It was on newegg a while back for that much. I don't think it is anymore though. Wait found it 229 without contract http://www.newegg.com/Product/Product.aspx?Item=N82E16875205381

24. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Damn great deal, such a gorgeous device.

16. Sharky

Posts: 259; Member since: Jun 24, 2008

Should be interesting as they haven't released any phones with a Qualcomm processor in it and to this point I haven't seen a WP without one. Hopefully it won't be too bad, but the Blu phones that I've seen before felt a bit on the cheap side, which I guess I should have expected. Not that they were absolutely terrible either.

17. thealphageek1

Posts: 942; Member since: Feb 02, 2013

This is great news for the WP ecosystem. The more manufacturers jumping on board at different price points will make WP a much more viable contender. It will also spur growth of the platform.

18. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

BLU = OneMinusOne. Basically they make cheap junky phones. I am not sure why someone would buy a phone from BLU, unless they are a big fan of the Russian mafia (which has a big presence in Miami).

19. hurrycanger

Posts: 1755; Member since: Dec 01, 2013

I see people buying BLU's stuff for 2 things: - It's cheap. - It's American. Ironically, these two things aren't quite true. XD

22. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

Its very easy to make americans a fool... like what their government do with them, easy

23. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Sad, but true.

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