Two new ads for the Apple iPhone 5 use similar style to new Apple iPad spots

Two new ads for the Apple iPhone 5 use similar style to new Apple iPad spots
Apple has released a couple of new ads for the Apple iPhone 5. The Cupertino based tech titan is copying itself as the style of the spots is exactly what we saw with the recent ads for the fourth-generation Apple iPad and the Apple iPad mini. A number of words are read in rapid-fire and one word lingers as various apps show up on the screen that have a relation to that word. For example, with the word "Sharp," we see a video game where the characters are using a sharp weapon, we see a well-dressed man looking sharp and a guitar tuner showing a C sharp.

And isn't like Apple to show how "with it" the company is. For the word sweet, they show a sugary desert, a baby, two animated characters holding hands, and an impressive skateboard move from a video game. "Sweet," get it?

And now you can view the ads yourself in the privacy of your own home. The first ad is named "Brilliant" and the second one is called "Discover".

source: Apple (1), (2) via GSMArena



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iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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19 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

Wow.......such a childish ad !

10. KINGJUAN27

Posts: 210; Member since: Jul 02, 2012

Apple is so last decade! :DD

19. blingblingthing

Posts: 953; Member since: Oct 23, 2012

Childish...? Last Decade...? No. Try INNOVATIVE. /sarcasm

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I don't get it, why they don't keep concentrating on the iPhone 5S. Ads are not gonna attract the consumers at all.

5. tech2

Posts: 3487; Member since: Oct 26, 2012

To attract iPhone 5S customers they only need to put an 'S' next to 'iPhone 5' in the ad !

7. darkkjedii

Posts: 31004; Member since: Feb 05, 2011

Dude the 5S isn't out yet, why would they concentrate on a device that won't be here till maybe fall? And what do you mean ads won't attract consumers at all? That has to be the absolute worst post yet man. If ads won't attract consumers at all, then why do companies pay million for Super Bowl spots?

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I mean the iPhone 5 ads are not gonna attract the consumers, I apologize for not making it clear.

13. darkkjedii

Posts: 31004; Member since: Feb 05, 2011

That makes more sense bro

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Just for making it clear,(CORRECTION) the ads of the iPhone 5 are not gonna attract the consumers at all.

14. darkkjedii

Posts: 31004; Member since: Feb 05, 2011

You're right on that, demand for the 5 will/should be falling off this time of year as the anticipation of the newer device grows. It's a yearly cycle all these companies go thru. Apple needs more than just a beefed up ip5 this year, as competition will be amazing. I for one may joke about it, but I'm really not interested in the 5S. I want the larger one if its real.

3. clevername

Posts: 1436; Member since: Jul 11, 2008

I gotta admit the ads are striking. Well done...but...i can't help but think that they are a little dated. They feel like they belong in 2009. I know apple has a style and the style of competitors ads wouldn't feel right, but it seems like the ad machine is running out of ideas. Like I said, nice ad, but how many white backgrounds can potential customers stare at before they get sick of it? I guess we'll never know since the iPhone still sells like hot cakes. Don't fix what ain't broke.

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

MyxTyxPyx is consultant to Apple and he/she believes that nothing should change untill it is broken .... :D

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Apple, you used to have the best marketing team. What happened?

11. JunkCreek

Posts: 407; Member since: Jul 13, 2012

comments are disable for the ads. wonder if Apple scared receive so many complaints and hates in the comments section. isn't ads need to be commented to see if it's succeed or failed? don't be affraid of criticism coz criticism helps us to make somethings better!

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, I saw a similar and while watching the Walking Dead, on demand. These as show nothing that would make a smart American want the product. Like Apple's lack of innovation, I guess they figure that so-so commercials will still sell the product. At least Samsung shows off the capability of its products with their commercials.

15. suneeboy

Posts: 201; Member since: Oct 02, 2012

They aren't showing iPhone features, they are just showing apps. They've run out of ideas.

16. networkdood

Posts: 6330; Member since: Mar 31, 2010

Exactly.

17. InspectorGadget80 unregistered

their commercials are the same just like the phone u hardly can't do anything with the iphone except buying movies and download music/apps

18. supersammyfans

Posts: 26; Member since: Nov 24, 2012

Ah...... plain all iRotten, keep doing the same thing all over and over again, same s**tty commercial, UI and more, but thanks to that only Sammy able to win them... thank you iRotten, you deserve what you get..

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