Taptitude bringing in over $1k daily in the Windows Phone Marketplace for its developer

posted by Alan F.

Apr 20, 2012, 1:18 PM

Taptitude bringing in over $1k daily in the Windows Phone Marketplace for its developer

Most new players are using the Nokia Lumia 800 and 710

Who said that developers can't make money in the Windows Phone Marketplace? Thanks to Nokia's launch of its Windows Phone powered Lumia line, a company called FourBros Studio is bringing in $1,000 a day from a game called Taptitude. Actually a series of games within a game (currently more than 60 games are included), the more points you score, the more games you unlock.To make the game free to users, the studio decided to sell ad space on it. Ads from Microsoft's pubCenter are now averaging over 1 million impressions a day with the company getting paid $1 to $3 for each 1,000 impressions. For the year, the average rate the company received per 1,000 impressions was $1.07.

While a majority of the games users are totin' an HTC branded model, over the last 30 days a huge majority of players have been accessing the game from the Nokia Lumia 800 and Nokia Lumia 710. This positive success story bodes well for the future of Windows Phone Marketplace. Taptitude was getting 350 new users a day for about 6 consecutive months and over the last year, has been downloaded nearly 300,000 times.

What started out as a negative for the platform could end up being one of its strengths. Microsoft has said that its Marketplace focuses on quality, not quantity.

source: FourBrosStudio via BusinessInsider