T-Mobile takes on cable TV with a 'disrupting' service to be launched in 2018
Not to be outdone by the TV efforts of AT&T and Verizon, T-Mobile's CEO John Legere took to YouTube to announce an ambitious push into... cable TV. It turns out that the Un-carrier is planning to have a TV service on offer at some point next year, and has acquired the Denver startup Layer3 TV as a launching platform.
looks a lot wireless from a few years ago," says John Legere, but he doesn't plan on being satisfied with the all-popular skinny bundles of a few streaming channels. Rather, the Layer 3's current platform with no less than 256 channels will be used as a model for T-Mobile's service.The future of TV "
As for distribution, the Un-carrier plans on launching this as a hybrid between Comcast or Charter's traditional cable bundles, and streamers like Sling or YouTube TV. In addition, current top dogs like Netflix and Hulu should also be bundled in, while T-Mobile leverages the contracts and partnerships that Layer3 has already created.
T-Mobile's CEO remained mum on the pricing and launch details of its new TV package, but the offer will seemingly be modular, with users able to ad or discard channels with ease, with the respective pricing reflections. The chiefs of Layer3 are former Fox and Comcast veterans, so they know a thing or two about "triple play" bundles, and they now all work for T-Mobile. Stay tuned.