Chances are that the iPhone 18 Pro will be pricier than the iPhone 17 Pro, and there’s less of a reason to believe the increase will be subtle. After raising the prices of many of its hardware products and some of its subscriptions, Apple announced it has another price hike coming.
The Apple TV subscription is getting another price hike
Following the Apple Music price change in July, Apple today announced it’ll start charging more for its Apple TV subscription as well. The hike will put the price of the streaming service from $12.99 per month to $14.99, according to a Variety report.
The annual subscription is also getting more expensive, with the price going from $99 to $119. The increase is effective immediately, and current subscribers will get a notification for the new prices ahead of their next bill.
Apple One is more expensive, too
Apple just premiered the fourth season of Ted Lasso. | Image by Apple
Apple also bumped the price of the individual Apple One subscription, which includes not only Apple TV, but also the company’s other subscription services. Its price is growing from $19.95 per month to $21.95.
This follows the price hike of the other Apple One plans in July. The price then went from $25.99 to $27.95 for the Family plan and from $37.95 to $39.95 for the Premier plan.
Recommended For You
Today’s increases will affect users in the US, Mexico, Brazil, and Chile.
Unsurprisingly, users on Reddit weren’t happy with the change, despite many of them pointing out the high quality of many of Apple’s TV shows. What isn’t as appreciated are the new live sports programs added to the service, which are taking the blame for the price hikes.
Live sports are a problem for some users. | Image by Reddit (screenshot
Is this an annual event now?
This price increase comes a year after Apple’s last hike in August 2025 and on the heels of the premiere of the fourth season of one of its most popular shows, Ted Lasso. The company is also airing more live sports, including F1, MLB, and Major League Soccer.
Peacock, YouTube Premium, and Netflix are only some of the other streaming services that raised their prices in recent months. If this turns into an annual event, chances are at least some users will decide against continuing their subscriptions.
Enter the rotation
I am already rotating my subscriptions based on the shows and movies I want to watch at the moment, but Apple TV is still a permanent subscription. I like most of its shows, but if the hikes continue, it won’t be long before it also enters the rotation.
Google Pixel 9 flash sale! Limited time offer!
Save $30 on Google Pixel 9 - Unlocked from Back Market. Discount automatically applied at checkout. Offer ends 30 August 2026 at 23:59.
Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: