T-Mobile introduces new entry-level $40 plan; more news coming during the next three days

T-Mobile introduces new entry-level $40 plan; more news coming during the next three days
The nation's most innovative mobile carrier is shaking things up again. On Wednesday, T-Mobile announced a new $40 "Simple Starter" plan which includes unlimited talk, text and 500MB of 4G LTE data. Those going over the data cap will find their data speed reduced to 2G speeds. Any equipment installment plan balance will be added to the price.

T-Mobile CMO Mike Sievert says that while Verizon and AT&T have similar plans, their data caps are so low that customers face large overage amount on their bill. "It’s a bait and switch. Typical customers will easily pay double that. People need to call them out for this," said the T-Mobile executive. The carrier's CEO, John Legere, went after his favorite target. He noted that AT&T's low-end plan can end up costing 44% more than advertised because of overage fees, which he says hurts those people who can afford it the least. The new T-Mobile plan throttles data speed instead of charging for overages.

More industry shattering news is expected to be announced soon by T-Mobile. Legere said in a company blog post that T-Mobile has just started shaking up wireless.  Marketing chief Sievert said that over the next three days, the company will announce big news affecting three separate segments of the industry. "Our work of transforming wireless on behalf of American consumers is far from done," said CEO Legere. "Stay tuned in the days ahead."


source: T-Mobile

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48 Comments

43. zachattack

Posts: 621; Member since: Jul 31, 2013

I love how every tmobile article has this dudes ugly face on it

36. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Where I'm at, T-Mobile only has 2G, so the joke is on us, I guess. Aio's Smart plan still has them smoked, especially with Auto Pay and the better AT&T network. When T-Mobile has a network that works outside of Metropolis, we'll revisit this...

33. Salazzi

Posts: 537; Member since: Feb 17, 2014

Thanks!

22. bestmvno

Posts: 251; Member since: Mar 07, 2014

Their "hidden" $30 plan with 5gb LTE data, 100 min talk, and unlimited text is still the best in my book.

28. Salazzi

Posts: 537; Member since: Feb 17, 2014

cmon buddy, show me where to find it. I couldn't find it.

32. Augustine

Posts: 1043; Member since: Sep 28, 2013

Check this page out:http://t-mo.co/1lE9WZA

34. bestmvno

Posts: 251; Member since: Mar 07, 2014

They do not make this plan available directly through their stores anymore, so it is "hidden", but not really. They are readily available through Walmart, and no it is not a Walmart plan/mvno, it is T-mobile. They really only offer this to new lines only, but there may be some ways around this go to walmart's website and search for this item number, 552117042, and you'll find one of the sim kits edit: I missed the plan on Augustine's link so I guess it's not quite hidden anymore

45. Augustine

Posts: 1043; Member since: Sep 28, 2013

BTW, T-mobile has just added unlimited international texting to the $30 plan too! New subscribers get it immediately and current subscribers, at the next billing cycle, according to the customer support representative I called.

46. Salazzi

Posts: 537; Member since: Feb 17, 2014

any idea how I can switch off the plan I have now and get this one? I'm on the unlimited data one

47. Augustine

Posts: 1043; Member since: Sep 28, 2013

Call them and say that you want the $30 plan. When I got this plan from pay-as-you-go, they insisted that I needed a new SIM, for whatever reason, but in the end they activated the plan with the old SIM.

12. Slammer

Posts: 1515; Member since: Jun 03, 2010

I still can't get a handle on this carrier. John Legere is an energetic ball of enthusiasm that talks big, yet, the figures never seem to add up in helping the consumer in the long run. He now touts this 40 dollar plan with fiestive lights and ballons to trash AT&T and VZW. I like the spunk but in the end, the consumer gets derailed by having their data completely cut off if gone over. I understand the logic and agree that overages account for big money. However, any company could've done what tmobile is doing. The difference is that the other companies know it wouldn't sit well with its customers after so many times of being cut off. So now the customer would have to upgrade to the next feasible level which costs more. All tmobile has done recently, is skew the number game. 40 is lower than 50. Consumers fall for the same bait and switch that tmobile claims they're against. Beware of wolves in lambs clothing. John B.

14. Salazzi

Posts: 537; Member since: Feb 17, 2014

What are you talking about? There is no "cutting off" in T-Mobile. It gets throttled when you reach over your allotted high speed data, which mind you, the 2G is still enough for tweeting and very basic and non-intensive web activities. This is keeping it simple and transparent for the consumer.

16. npaladin2000

Posts: 165; Member since: Nov 06, 2011

Heck 2 GB is enough for background mail sync too.

17. Slammer

Posts: 1515; Member since: Jun 03, 2010

Other sites are reporting an *asterisk with this offering. The catch is that tmobile will cease data once reaching the monthly allotment. The customer then has the option to further stay with this offering or up the allotment with a 5 dollar more a month or 10 dollar a month option. John B.

20. Augustine

Posts: 1043; Member since: Sep 28, 2013

You're right. I had to dig the FAQ to find this gem: "The Simple Starter plan is an unlimited talk and unlimited text with up to 500MB of high-speed 4G LTE data. Once a user reaches the 500MB of high-speed data, the service is suspended, with the peace of mind that no overage fees will apply." Notice, unlike other plans, even prepaid plans, it's not merely throttled to 2G, but data service is suspended. This is so un-un-carrier!

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

Not only that...some pre paid carriers throttle you back to 3G...not 2G. Which makes sense if you have LTE, the next step down would be 3G.

31. Augustine

Posts: 1043; Member since: Sep 28, 2013

That's new to me. I'm always looking for a bargain and I never came across a carrier that didn't throttle to 2G. Which ones do you have in mind?

39. jroc74

Posts: 6023; Member since: Dec 30, 2010

So far its MetroPCS....I thought it was more... :-( http://gigaom.com/2013/01/10/metropcs-rejiggers-its-plans-again-restoring-60-unlimited-tier/ And that info might not be correct... :-(

41. Augustine

Posts: 1043; Member since: Sep 28, 2013

I checked out MetroPCS' website and all that they say is that over the limit the speed is slower, without specifying by how much. Given that MetroPCS is now owned by T-mobile, I'd guess that it's the same policy, throttling to 2G. BTW, at least the $40 plan at MetroPCS throttles and does not suspend data over 500MB.

48. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea...MetroPCS or AIO/Cricket will be getting my money soon.

11. rdaex

Posts: 152; Member since: Oct 24, 2012

Here shortly though, those data apps wont work with Google Voice, and everyone doing what youre talking about will have to figure something else out.

10. npaladin2000

Posts: 165; Member since: Nov 06, 2011

Nice, glad to see them trying to drive the industry. Too bad they've got no signal anywhere near me. Besides I'm using Net10 for $45 a month and getting lots more data. :)

4. Augustine

Posts: 1043; Member since: Sep 28, 2013

The pricing structure doesn't quite make much sense to me. This $40 plan is basically the $35 plan with 500MB, nice. The $30 with 5GB comes with measly 100min. I'd think that the challeneg to the network is the data part, not the voice part. This seems to be reflected in its Simple Choice plans, all with unlimited voice and increasingly higher prices for more data allowances. It seems to me that the $30 plan is the real find in this plan structure. Though 100min are too few, one can always make free calls to phone numbers over data using a variety of apps. Yet, I wish that instead of 100, 1000min would be offered. Call me cheap.

7. 1ceTr0n

Posts: 549; Member since: May 20, 2012

Perhaps you should move to prepaid plans cheap man?

19. Augustine

Posts: 1043; Member since: Sep 28, 2013

As a cheap man, I've had the $30 prepaid plan for years. :-)

42. Kaiser2007

Posts: 173; Member since: Nov 16, 2013

I using that $30 plan. I forgot when I started, may be long time ago. I have 2 GV#: one for home phone and another for cell phone. So, I don't need a lot of mins on my cell.

2. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Is that 40 dollars per month? That's freaking expensive...

3. av911 unregistered

You expect it to be $40 for 2 life time?

8. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Waaaait. I just realized that that's not that entry level. 500 megabyte internet and unlimited text and calls lol. How can that be entry level? What is high end then? 50 gigabyte internet and unlimited video calls to Mars?

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Actually, $80 for fully unlimited everything. Still on the grandfathered $70 FU everything plan. :)

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