Sony thinks its low-end Xperia E1 can be successful in Samsung's and LG's homeland

Sony thinks its low-end Xperia E1 can be successful in Samsung's and LG's homeland
It’s hard for outsiders to be successful in the South Korean smartphone market, because Samsung, LG, or Pantech are usually the brand choices of local customers. Well, ok, Apple is very successful there, but Apple is an exception. Anyway, Sony recently released its Xperia E1 in South Korea, hoping to attract users who don’t want to spend too much on a smartphone.

The Xperia E1 costs 165,000 won (about $163) in Korea. According to The Korea Times, this is the first “mobile” to have a price under 200,000 won. We’re assuming that by "mobile" the publication means "smartphone".

Currently running Android 4.3 Jelly Bean (upgradeable to 4.4 KitKat), the Sony Xperia E1 is a low-end device that offers features like a 4-inch WVGA display, dual-core Snapdragon 200 processor, 512MB of RAM, and a 3MP rear camera. The handset also has a 100 dB loudspeaker, and a dedicated Walkman key. We weren’t particularly impressed by the Xperia E1 when we reviewed it, but maybe South Korean users in search of cheap handsets will like it anyway.

Earlier this year, Sony also released the high-end Xperia Z1 and Xperia Z2 in South Korea, and it’s said that both were well received. 


sources: Sony KoreaKorea Times

Related phones

Xperia E1
  • Display 4.0" 480 x 800 pixels
  • Camera 3 MP
  • Processor Qualcomm Snapdragon 200, Dual-core, 1200 MHz
  • Storage 4 GB + microSDXC
  • Battery 1750 mAh(8.68h 3G talk time)

FEATURED VIDEO

10 Comments

1. fireblade

Posts: 717; Member since: Dec 27, 2013

This is how you should make low end phones, Samsung. Proper spec & stylish. Not ugly crap with HVGA display & installed with laggy touchwiz

7. kent-gaga

Posts: 609; Member since: Apr 10, 2012

the only thing i'm waiting from the E1 is the kitkat update really hope that it can boost up the performance and free more ram

2. Lampriya

Posts: 245; Member since: Oct 05, 2013

Same old same old brick design

3. fireblade

Posts: 717; Member since: Dec 27, 2013

million times prettier than the ugly iphone 5c

6. Duketytz

Posts: 534; Member since: Nov 28, 2013

Haters going to hate. The last time I heard, Samsung used the same design for 2 years and Apple? My god at least 7 years I guess?

8. mixedfish

Posts: 1551; Member since: Nov 17, 2013

Yeah but the land of Samsung loves that stuff, so it's always going to be an uphill battle for the competitor. But surely at this 'low' price it's going to win a niche at the very least.

4. NotAGeek

Posts: 279; Member since: Jan 26, 2014

This phone is a nice deal,but the plastic material quality is just plain horrible,i felt it by myself

10. express77 unregistered

Thats what to expect with that price. Sony did really good with this one.

5. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

This phone looks great, and the spec is quite nice for the low end. The only problem I think it's the 4" size. While japanese don't like big phone, more than 80% korean already moved on to 4.5" or bigger screen. Perhaps sony need to upsize the screen size.

9. boosook

Posts: 1442; Member since: Nov 19, 2012

The E1 should cost $99, and even less, given that this is the price of products like the wiko iggy that offers a 5mp camera with flash and autofocus...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.