Sony Xperia Z2 to be launched in Korea before Samsung's Galaxy S5

The South Korean smartphone market is a tough one for any outsider. Samsung, LG and Pantech are incontestable leaders on their home turf. But Sony has high hopes when it comes to its new Xperia Z2 flagship, and it’s getting ready to launch it in South Korea as soon as the end of this month, possibly even with subsidies from local carriers. This month is also when the Z2 will go on sale in Japan, as well as in other countries around the world.

According to Korean website Daum, South Korea is a very important market for Sony. That’s why the Japanese company wants to start selling the Xperia Z2 there before Samsung launches its new Galaxy S5 (which will be available from April 11).

Back in January, Sony released the older Xperia Z1 in South Korea. This marked the company’s return to the Korean smartphone market (it gave up on selling handsets there in 2011).

Last month, Sony Mobile USA’s president said that the company wasn’t worried about the Galaxy S5’s water resistant capabilities, because it’s Sony who “started the waterproof trend.”

While the Galaxy S5 will almost surely see higher sales than the Xperia Z2 globally, it’s going to be interesting to see if Sony’s new flagship smartphone can be successful in Samsung’s home country.

source: Daum (translated)

Related phones

Xperia Z2
  • Display 5.2" 1080 x 1920 pixels
  • Camera 20.7 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 16 GB + microSDXC
  • Battery 3200 mAh(19h 3G talk time)
Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)



1. FriendsOfSamsung unregistered

Desperate move by Sony, but Koreans are smart and deny every non-korean product they offer

2. GTR722

Posts: 270; Member since: Oct 20, 2012

Even when is clearly inferior like the GS5 compared to the Z2??

3. darkskoliro

Posts: 1092; Member since: May 07, 2012

You clearly don't know any Koreans.

15. GeekMovement unregistered

As much as I prefer the Z2, I wouldn't say the S5 is clearly inferior to it.

16. tech2

Posts: 3487; Member since: Oct 26, 2012

How ?

6. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Sammy Fanboys : Attacks everyone, but mostly Sony, Nokia, and Apple . Sony Fanboys : Most of them are also Nokia Fanboys or vice versa, mostly attacks Samsung, some of them also attacks Apple. Apple Fanboys : Quite hard to find now, mostly attack Samsung.

33. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Android fans needs to learn how to get along. smh

34. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

There is no Android Fan.. We are technology fan, not fan of OS/Company... Apple Fans need to learn to get along and control their anger..

37. g2a5b0e unregistered

If only that was actually true. So many of the Android fans on this site make me embarrassed to be one.

36. james004

Posts: 486; Member since: May 15, 2013

the worst are samsung fans. -_-

44. maccess

Posts: 742; Member since: Jan 16, 2013

I need to correct you.. sony & nokia fans are the worst.. just check how many are them in samsung article.. and check how many samsung fanboy in sony/nokia article.. you'll know the answer..

11. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Let Sony first sell more than Lenovo, ZTE, Huawei etc., Then they can think of likes of LG. Samsung is away ahead at this time.

18. emadshiny

Posts: 1144; Member since: Dec 05, 2012

LG was a nice joke! If there was no Nexus, LG was bankrupt right now.

30. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Nexus?? You're a bigger joke. Only place where nexus is relevant are the tech blogs. Sony isn't even in top 5 vendor in 2013.

32. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Im sure you haven't read the links you shared! Just read what IDC said about LG sails.

40. rickysam

Posts: 44; Member since: Jan 07, 2013

but dude first sony should sell good may be atleast 30 million phones an year .z2 is not at all superior than s5 but its inferior

22. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Please...don't you know how many of them still prefers the apple iphone compared to let's say a g2 or a note3

42. InspectorGadget80 unregistered

Launch in KOREA? Sony is doing smart move here but need more SONY phones here in the U.S. sony listen to your consumers.

4. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

xperia z2 >Samsung s5

35. pyradark

Posts: 895; Member since: Jun 10, 2012

Like wat they did with the ps4 in US!!! Take risk

45. maccess

Posts: 742; Member since: Jan 16, 2013

Please never compare ps4 with sony's phone.. i love sony's product & own lots of them from bravia tv,walkman mp3 player,ps2,ps3 and ps4.. but their phone never makes me interested.. it just meh not like their other product..

38. james004

Posts: 486; Member since: May 15, 2013

dual speakers, 21 mp 1/2.3 sensor camera. this is just specs speaking wise. let alone the genuine premium feeling of device made of actual metal bezel and not plastic bezel that looks like metal. i have had samsung smartphones and the worst in them is their plasticness and ugly shape. specs these days dont matter too much its all the same in all devices, just some unique specs stand out like i stated above. i want samsung to do well so i can buy them in future. as of now they are far too ugly

5. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

Sony hijack samsung!!!!!!!!!!!!!


Posts: 399; Member since: Nov 09, 2013

What does that even mean?

46. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

It is hard for deathstroke to understand the great joker!

7. techperson211

Posts: 1280; Member since: Feb 27, 2014

Maybe in terms of nationalism sony is not confident but in terms of build and quality they have the upper hand on this . No harm in trying more to gain.

8. techperson211

Posts: 1280; Member since: Feb 27, 2014

Just to add up. Also they have the technological advantage.

9. N3Z1droid

Posts: 89; Member since: Jan 02, 2014

i never look to Sony before Z1 release, after its release now my heart devided to 2 lol

10. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

That AMOLED screen is driving me towards galaxy s5 than z2's svelte body i admit. I can replace the back cover though thats easy, there are plenty of cool replacements on ebay, but fugly touchwiz nooo.

24. maherk

Posts: 6955; Member since: Feb 10, 2012

That's the best part about Samsung phones, the backs are removable. I mentioned it before, you can find tempered glass battery, carbon fiber, leather, and aluminum. I have bunch of them, and mostly I use the stock one or the carbon fiber back. The aluminum cover drops my signal and always locks down the gps. And while the glass with rose gold aluminum bezel looks GORGEOUS, I can't stand the fingerprints and the slippery feel.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.