Sony Xperia Z1 Compact unboxed, 2014 FIFA World Cup logo spotted on its retail packaging

Sony Xperia Z1 Compact unboxed, 2014 FIFA World Cup logo spotted on its retail packaging
Sony is FIFA’s only 2014 World Cup official partner that makes phones. And it looks like it will take advantage of this by placing the 2014 FIFA World Cup logo on the packaging of new handsets.

The recently announced Xperia Z1 Compact was unboxed somewhere in China, although it hasn’t been released anywhere in the world yet. The front of the handset’s packaging shows the smartphone itself, its name, Sony’s logo, and the FIFA World Cup logo. All other logos, including the Android one, are on the back of the packaging. While this may not mean much at the moment, we’re thinking that Sony hopes to lure soccer fans with the prominent placement of the World Cup logo next to its devices. 

In case you don't know yet, the Xperia Z1 Compact is as powerful as the larger Xperia Z1, but it's smaller, sporting a 4.3-inch 720p display. It should be launched around the world later this quarter. The unit that’s been unboxed in China is a D5503 LTE-enabled pink model - you can check it out in the slideshow below.

Sony is currently one of the six select companies that received the FIFA Partner status - “the highest level of sponsorship status.” Besides the Japanese company, the other 5 FIFA Partners are Adidas, Coca Cola, Hyundai-Kia Motors, Emirates, and Visa.

2014 FIFA World Cup kicks off on June 12 in Brazil. Perhaps until then Sony will unveil some surprises - maybe a Special Edition World Cup smartphone? We’ll see.

source: Digi-Wo (registration required to view photos) via XperiaBlog more coverage: FIFA

Related phones

Xperia Z1 Compact
  • Display 4.3" 720 x 1280 pixels
  • Camera 20.7 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 16 GB + microSDXC
  • Battery 2300 mAh(18h 3G talk time)



1. alterecho

Posts: 1106; Member since: Feb 23, 2012

Beast unleashed.

5. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

The Godzilla!

6. buccob

Posts: 2973; Member since: Jun 19, 2012

Godzilla Compact

2. hboy857

Posts: 367; Member since: Jun 03, 2013

no less than 9.3

10. buccob

Posts: 2973; Member since: Jun 19, 2012

I agree... even if the camera disappoints a little bit like the Z1 or if the screen doesn't match other IPS viewing angles or whatever other excuse PhoneArena decides to add as a Con for this phone... IT Deserves over 9.0 I always say this: The best indicator to compare a fair rating... its the User rating (given that there are enough reviews)... And sadly the biggest disparity in this site are Xperia's reviews... "Expert's" Ratings are always way below User Ratings

3. E.S.1

Posts: 308; Member since: Sep 14, 2013

It depends who reviews it I guess....

4. shy2papa

Posts: 336; Member since: Jan 23, 2010


7. buccob

Posts: 2973; Member since: Jun 19, 2012

Lime Yellow, easy-to-find, for me please...

8. hafini_27

Posts: 951; Member since: Oct 31, 2013

Sexy little beast

9. shyguy3763

Posts: 52; Member since: Oct 27, 2013

Sony make a BLUE one!

11. muqtadir

Posts: 7; Member since: Dec 17, 2012

good job sony

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