Scroogled not over says Microsoft

Scroogled not over says Microsoft
On Monday, we passed along a statement from Microsoft saying that the Scroogled campaign had come to an end. Microsoft had coined the name, a combination of the name "Scrooge" and "Google," and used the term to define those situations when Google is not offering shopping search users an unbiased search result. Instead, the search results are actually ads that Google is paid for, and no notification of this practice is listed.

Despite the aforementioned statement from Microsoft, it turns out that the company has decided not to pull the plug on the Scroogled campaign after all. In a follow-up statement on Monday, Microsoft said, "Scroogled will go on as long as Google keeps Scroogling people." Just last month, Microsoft expanded the definition of Scroogled to include the invasion of privacy that occurs when Google goes through your email word by word to sell related ads. In other words, your private written emails are dissected word for word with Google's computers matching up ads with certain words and phrases. Your email could be about private financial matters, or about health issues. It doesn't matter. Google sells ads based on your private correspondence.

Microsoft's video shows a real-life example about an email relating to a cat that had to be put to sleep due to old age. Google used the words in the email to determine it was about a pet and pushed out an ad for free pet-health exams that was attached to the correspondence. Now that Microsoft has decided not to put an end to this campaign, we can expect them to expand the definition of Scroogled some more.


source: MicrosoftNews via WMPoweruser

Story timeline

FEATURED VIDEO

27 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Because of course we can't expect Microsoft to run an ad campaign that doesn't completely focus on bashing its competitors.

25. volcano

Posts: 348; Member since: Jan 25, 2013

everyone bashing everyone these days

2. bayusuputra

Posts: 963; Member since: Feb 12, 2012

Well, Microsoft is basically making use of people's ignorance that there is an opt-out button. I use that and I don't get any of these ads. And what makes you think that MS doesn't read your private correspondences? I thought hotmail and outlook are still owned by MS and they can still do whatever they want to do, just maybe slightly more discrete? There's no such thing as complete privacy in the world wide web. You just need to know how to minimize breach of privacy. I'm not supporting Google, just that these campaigns are kind of low. Why can't MS start producing better digital ecosystem instead of finding faults? What makes Bing better than Google? What makes outlook better than Gmail? What makes SkyDrive better than Drive? Why can't people innovate instead of doing childish things? That goes not only to MS, but basically to all players in this industry. Let your products do the talk.

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Well, Microsoft is basically making use of people's ignorance that there is an opt-out button." THANK YOU. Its wild cuz ads are there in hotmail and outlook.com. Both with opt out buttons. Do they let folks know that? Hotmail had picture ads.. MS had to create a new interface to go to text ads? I also dont get these personalized ads in GMail...I must have opted out long ago. I see the same group of ads....its sponsored ads. Just like in hotmail and outlook.com. Those 2 send ads based on search history and some other things. So MS isnt completey clean. MS is....so....full of it. But...its amazing you have yet to see Google try to bash a company. They continue to take the high road. As for the petition...I hope it backfires like crazy and attention is bought to their ads. Or the truth is bought to light about opting out in GMail.

13. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

You can tell who those retarded ads are guided towards. I guarantee at least 90% of the people here can tell the difference between Google and BING with a single glance.

6. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Not just emails. they are reading everythingt right from the moment your desktop gets connected to net .... software phoning home without you really knowing ever :)

17. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I get Viagra emails because I said the word lump and d**k from time to time.... So I don't see how ms is better, plus I get emails of services aviable on my location.... People on gmail get scroogled people on outlook get looked out....

3. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Microsoft is trying to use that "ole apple" style of marketing... mac vs. pc... it worked for apple.

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

The ads or the results? Cuz Macs are still in the minority.

9. SamsungFan

Posts: 201; Member since: Apr 16, 2012

Microsoft and all of their products s***

7. amozhi

Posts: 131; Member since: Oct 23, 2012

I am already 50% out of Outlook.com and will be moved completely in coming months. Becuase Microsft product does not work as expected even on their own browser(s). Microsoft still not allowing to opening an attachment from any mobile devices. I had hard time becase of this Microsoft so called security feature. This is a free advertisement for Google and its services. Microsoft has to spend time innovation rather than bashing Google. Microsoft, If your product is good, people will love to migrate to you...better focus on improvement...

8. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Hmmm now i won't buy LUMIA 920 ... i want companies to behave like professionals and not like some street side hooligans ... this is what M$ seems to be with all this crap that they do. No wonder many say that WINDOWS PHONES are being sold by "DUPING" people ...

15. lovefist unregistered

i agree.. i have second thoughts on getting the lumia 720 because of it's OS. too bad i really like nokia and it's new lumia 720. nokia why are you not using android? smh, sorry nokia.

26. volcano

Posts: 348; Member since: Jan 25, 2013

good we really don't want trolls like you on windowsphone

10. pratyushgaur.6

Posts: 24; Member since: Feb 21, 2013

Be it Apple or Google.....Privacy is overrated. I just know people go paranoid over privacy!!

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Good job, MS, mislead customers into believing that their info is safer with their products.

14. Aeires unregistered

MS should compare GMail to Hotmail. They can't because there is no comparison, Hotmail sucks in so many ways it's sad. So instead they compare a free email system to a paid one, even sadder.

16. lovefist unregistered

ms stooping so low with bing and outlook. oh bing.. emerging markets don't have any idea you exist. when my dad bought a lumia 800 he accidentally pressed the search button and was surprised there was a search engine named bing. he still kept on asking me to replace it with google. nobody cares about you bing, especially belittling google which is better in every aspect.

19. SleepingOz unregistered

"Le chien aboie, la caravane passe." Haters gonna hate anyway, reminds me of Xperia knight and his passionate love for Samsung. LOL

21. Troysyx

Posts: 181; Member since: Jul 30, 2012

Can't wait until my computer goes out and i can buy a Chromebook and be completely free of Microsoft.

23. SleepingOz unregistered

Chrome OS is kinda limited. Go for ubuntu instead.

28. Zero0

Posts: 592; Member since: Jul 05, 2012

I disagree. I am not a fan of Ubuntu. They're a bit creepy now, and the OS tends towards the less stable side. I am too lazy to switch my Linux install, but Linux Mint (Ubuntu-based) is terribly unstable. Once in a while, if I close my laptop and re-open it, the sound and trackpad disable. If you want stable Linux, Debian wins. And, even if it isn't Linux, FreeBSD and PC-BSD look pretty cool as well. ChromeOS is nice. You can get privacy from Google easily by disabling sync and the Omnibar guess function. Auto-updates, very secure, fast boot, etc.

29. Troysyx

Posts: 181; Member since: Jul 30, 2012

True, but by the time i need it, it'll be fine. Plus, there isn't really anything crazy i do with my laptop anyway.

22. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"Microsoft had coined the name, a combination of the name "Scrooge" and "Google," and used the term to define those situations when Google is not offering shopping search users an unbiased search result. Instead, the search results are actually ads that Google is paid for, and no notification of this practice is listed." Umm, sure it isn't "screwed" and "google"? Btw, it's also very, very clear the search results in google shopping is partly sorted by payments. The whole notion that that is bad is another stupid strawman argument by MS.

27. Zero0

Posts: 592; Member since: Jul 05, 2012

I'm glad Microsoft will continue its fallacious crusade against Google. One afternoon, Microsoft made me aware of the fact that an equation knows everything I send in Gmail. Later that evening, I looked out of my window to see a computer algorithm observing my actions. Right then and there, I knew that switching to Outlook was the answer to all of my privacy concerns. And we can't forget that Google Shopping is now ad-based. What an outrage?! It used to be a legitimate search service! Other than anti-trust suits partly pushed by Microsoft, there was no reason to discontinue the original search function!

30. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

you guys need to stop hating. this kind of news reporting is innovation. imagine All the giants revealing their enemies secrets, secrets that would finally wake up stupid consumers.

31. McLaren unregistered

I see no harm in this technique.I mean these information will never affect your life and best of all,it keeps Apps and Games free.Apart from being annoying,ads don't affect smart people.And Smartphones are meant for smart people. The truth is your privacy really gets attacked when you use F*cebook or other ... as it is where you disclose your personal information. It's not the best technique,but as long as products are free,I don't mind it!!!!!!!!!!! Steve Ballmer,you should play Lex Luthor in Superman :))))))))))

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.