not to pull the plug on the Scroogled campaign after all. In a follow-up statement on Monday, Microsoft said, "Scroogled will go on as long as Google keeps Scroogling people." Just last month, Microsoft expanded the definition of Scroogled to include the invasion of privacy that occurs when Google goes through your email word by word to sell related ads. In other words, your private written emails are dissected word for word with Google's computers matching up ads with certain words and phrases. Your email could be about private financial matters, or about health issues. It doesn't matter. Google sells ads based on your private correspondence.
Microsoft's video shows a real-life example about an email relating to a cat that had to be put to sleep due to old age. Google used the words in the email to determine it was about a pet and pushed out an ad for free pet-health exams that was attached to the correspondence. Now that Microsoft has decided not to put an end to this campaign, we can expect them to expand the definition of Scroogled some more.
source: MicrosoftNews via WMPoweruser
This story is part of:Microsoft's 'Scroogled' campaign (11 updates)
27 November Scroogled! Microsoft hits Google below the belt againYesterday we showed you the latest ad for the Surface 2, one of Microsoft's latest tablets, which bashed the Apple iPad for lacking several useful key features. Apparently, the Redmond giant's strategy to make cheap shots about the competition is not at all over yet...
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugsMicrosoft has long started an anti-Google smear marketing campaign with the ‘Scroogled’ motto, but now it takes it to another level by actually launching a store where…
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward BingSince last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...
10 August Microsoft once again goes on the offensive against getting ScroogledMicrosoft has launched its most recent attack against getting Scroogled. No, this has nothing to do with that filthy rich billionaire Duck from Disney lore who jumps into all of his money that he collects inside a vault. That's Scrooge McDuck and besides, the origin of the Scrooge name goes back to author Charles Dickens...
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacyMicrosoft is on a roll with the Scroogled ads. After it launched its anti-Google ad campaign bashing the search company for going through your emails to place relevant ads...
Posts: 7305; Member since: Dec 05, 2009
Because of course we can't expect Microsoft to run an ad campaign that doesn't completely focus on bashing its competitors.
posted on Mar 05, 2013, 5:53 AM 16
Posts: 963; Member since: Feb 12, 2012
Well, Microsoft is basically making use of people's ignorance that there is an opt-out button. I use that and I don't get any of these ads. And what makes you think that MS doesn't read your private correspondences? I thought hotmail and outlook are still owned by MS and they can still do whatever they want to do, just maybe slightly more discrete? There's no such thing as complete privacy in the world wide web. You just need to know how to minimize breach of privacy. I'm not supporting Google, just that these campaigns are kind of low. Why can't MS start producing better digital ecosystem instead of finding faults? What makes Bing better than Google? What makes outlook better than Gmail? What makes SkyDrive better than Drive? Why can't people innovate instead of doing childish things? That goes not only to MS, but basically to all players in this industry. Let your products do the talk.
posted on Mar 05, 2013, 6:12 AM 13
Posts: 6023; Member since: Dec 30, 2010
"Well, Microsoft is basically making use of people's ignorance that there is an opt-out button." THANK YOU. Its wild cuz ads are there in hotmail and outlook.com. Both with opt out buttons. Do they let folks know that? Hotmail had picture ads.. MS had to create a new interface to go to text ads? I also dont get these personalized ads in GMail...I must have opted out long ago. I see the same group of ads....its sponsored ads. Just like in hotmail and outlook.com. Those 2 send ads based on search history and some other things. So MS isnt completey clean. MS is....so....full of it. But...its amazing you have yet to see Google try to bash a company. They continue to take the high road. As for the petition...I hope it backfires like crazy and attention is bought to their ads. Or the truth is bought to light about opting out in GMail.
posted on Mar 05, 2013, 6:21 AM 3
Posts: 5396; Member since: Sep 16, 2010
I get Viagra emails because I said the word lump and d**k from time to time.... So I don't see how ms is better, plus I get emails of services aviable on my location.... People on gmail get scroogled people on outlook get looked out....
posted on Mar 05, 2013, 7:46 AM 2
Posts: 1415; Member since: Sep 29, 2012
Microsoft is trying to use that "ole apple" style of marketing... mac vs. pc... it worked for apple.
posted on Mar 05, 2013, 6:17 AM 4
Posts: 131; Member since: Oct 23, 2012
I am already 50% out of Outlook.com and will be moved completely in coming months. Becuase Microsft product does not work as expected even on their own browser(s). Microsoft still not allowing to opening an attachment from any mobile devices. I had hard time becase of this Microsoft so called security feature. This is a free advertisement for Google and its services. Microsoft has to spend time innovation rather than bashing Google. Microsoft, If your product is good, people will love to migrate to you...better focus on improvement...
posted on Mar 05, 2013, 6:29 AM 6
Posts: 2828; Member since: Aug 11, 2012
Hmmm now i won't buy LUMIA 920 ... i want companies to behave like professionals and not like some street side hooligans ... this is what M$ seems to be with all this crap that they do. No wonder many say that WINDOWS PHONES are being sold by "DUPING" people ...
posted on Mar 05, 2013, 6:40 AM 5
ms stooping so low with bing and outlook. oh bing.. emerging markets don't have any idea you exist. when my dad bought a lumia 800 he accidentally pressed the search button and was surprised there was a search engine named bing. he still kept on asking me to replace it with google. nobody cares about you bing, especially belittling google which is better in every aspect.
posted on Mar 05, 2013, 7:35 AM 3
Posts: 181; Member since: Jul 30, 2012
Can't wait until my computer goes out and i can buy a Chromebook and be completely free of Microsoft.
posted on Mar 05, 2013, 8:24 AM 1
Chrome OS is kinda limited. Go for ubuntu instead.
posted on Mar 05, 2013, 10:16 AM 0
Posts: 592; Member since: Jul 05, 2012
I disagree. I am not a fan of Ubuntu. They're a bit creepy now, and the OS tends towards the less stable side. I am too lazy to switch my Linux install, but Linux Mint (Ubuntu-based) is terribly unstable. Once in a while, if I close my laptop and re-open it, the sound and trackpad disable. If you want stable Linux, Debian wins. And, even if it isn't Linux, FreeBSD and PC-BSD look pretty cool as well. ChromeOS is nice. You can get privacy from Google easily by disabling sync and the Omnibar guess function. Auto-updates, very secure, fast boot, etc.
posted on Mar 05, 2013, 2:12 PM 1
Posts: 1612; Member since: Jan 16, 2012
"Microsoft had coined the name, a combination of the name "Scrooge" and "Google," and used the term to define those situations when Google is not offering shopping search users an unbiased search result. Instead, the search results are actually ads that Google is paid for, and no notification of this practice is listed." Umm, sure it isn't "screwed" and "google"? Btw, it's also very, very clear the search results in google shopping is partly sorted by payments. The whole notion that that is bad is another stupid strawman argument by MS.
posted on Mar 05, 2013, 9:59 AM 1
Posts: 592; Member since: Jul 05, 2012
I'm glad Microsoft will continue its fallacious crusade against Google. One afternoon, Microsoft made me aware of the fact that an equation knows everything I send in Gmail. Later that evening, I looked out of my window to see a computer algorithm observing my actions. Right then and there, I knew that switching to Outlook was the answer to all of my privacy concerns. And we can't forget that Google Shopping is now ad-based. What an outrage?! It used to be a legitimate search service! Other than anti-trust suits partly pushed by Microsoft, there was no reason to discontinue the original search function!
posted on Mar 05, 2013, 2:08 PM 0
I see no harm in this technique.I mean these information will never affect your life and best of all,it keeps Apps and Games free.Apart from being annoying,ads don't affect smart people.And Smartphones are meant for smart people. The truth is your privacy really gets attacked when you use F*cebook or other ... as it is where you disclose your personal information. It's not the best technique,but as long as products are free,I don't mind it!!!!!!!!!!! Steve Ballmer,you should play Lex Luthor in Superman :))))))))))
posted on Mar 06, 2013, 7:41 AM 0
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