Samsung teases next-generation Exynos 9 mobile processor

It makes sense that Samsung is teasing its next-generation Exynos processor like a product you'd really like to have. The company published this image on Twitter, inviting users to get to Cloud 9 – an euphemism for euforia. This chip will most likely go inside the Samsung Galaxy S8 and S8+. Unfortunately, they don't seem to have "instant euphoria" buttons, so this way of marketing may be a bit of a sham. Can we send our Exynos 9 handsets back if we deem them not euphoric enough?
Interestingly, Samsung seems to be starting Series 9, rather than incrementing from the Exynos 8890 that drives the Galaxy S7 and Galaxy S7 edge. Previous reports regarding the new generation chips have said they are to be built on a 10nm process and combine four of Samsung's proprietary M2 CPU cores (at up to 2.5GHz) with four stock ARM A53 cores (at up to 1.7GHz). These will be paired with the ARM Mali-G71 graphics unit.
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