Samsung opens exclusive Galaxy Lifestyle Store in China, lures customers with perks like free coffee

Samsung opens exclusive Galaxy Lifestyle Store in China, lures customers with perks like free coffee
Samsung today opened an exclusive Galaxy Lifestyle Store in Beijing, China’s capital, in order to provide customers “a uniquely valuable experience” whenever they want to buy - or just check out - its mobile products.

Unlike the Samsung Experience Stores that can be visited in other countries, this Galaxy Lifestyle Store seems to offer a bit more to customers. Younghee Lee, Samsung’s Executive Vice President of Global Marketing, IT & Mobile Division, says that this is “not just a retail store, but a place to hang out, meet new friends and access exclusive content, together.”

The new store includes five distinct areas: Product Experience Zone, Galaxy Lab, Galaxy Music, Galaxy Accessories, and Concierge. Customers can listen to music on Level headsets, read magazines on Galaxy Tab S slates, or get free coffee when they buy a Galaxy Note 4.

At the moment, Samsung is no longer China’s leading smartphone vendor, being dethroned by Xiaomi earlier this year. The new Galaxy Lifestyle Store may help Samsung differentiate its brand from local handset makers in an attempt to regain its lost market share.

Samsung didn’t say if it’s planning to open Galaxy Lifestyle Stores in other locations.


source: Samsung Tomorrow

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8 Comments

1. irbaaz

Posts: 175; Member since: Mar 27, 2014

Let's go out for coffee where China.........

7. Zylam

Posts: 1817; Member since: Oct 20, 2010

Alrite, where.. Starbucks, Costa?? No.. the samsung lifestyle store.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

When competition get tough, customers gain the most.

3. far007007

Posts: 1; Member since: Nov 04, 2014

Plus we have to buy note 4 with ticket to china...lol

4. Chuck007

Posts: 1411; Member since: Mar 02, 2014

Actually that's pretty smart lol

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

“not just a retail store, but a place to hang out, meet new friends and access exclusive content, together.” What's next? A Samsung porn channel? "Watch exclusive content of sexy Samsung owners, together".

6. xfire99

Posts: 1206; Member since: Mar 14, 2012

I will definitely go, if they offer free porno show. ((*-*))

8. Zylam

Posts: 1817; Member since: Oct 20, 2010

LOLOLOL Xiaomi dethorned samsung in China, samsung with its billions of dollars of cash was pushed aside by Xiaomi. Xiaomi proved design counts, their products look way more desirable than the ugly garbage samsung makes and the prices are so much better.

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