Samsung Galaxy is still Korea's strongest brand despite Note 7 saga
Samsung's Galaxy mobile device brand is as well-known as any. We've seen countless smartphones and tablets released under the Galaxy umbrella in recent years, including some of the company's most successful exports. As you'll probably have seen, though, the recent Galaxy Note 7 roll-out didn't quite go to plan, and Samsung's reputation in general has taken a considerable hit. Still, as the recall / relaunch of its latest top-end phablet continues globally, Samsung Galaxy has managed to retain pole position as South Korea's most valuable brand.
the device is now back for sale in Korea, and there are plans to have the Note 7 ready for several other markets over the coming weeks
According to Brand Stock's index of brands in Korea, Samsung Galaxy topped the pile with a score of 912.1 points for Q3 of this year. Though it's not precisely clear how Brand Stock reaches its figures, if Samsung Galaxy can survive a quarter where its newest release is recalled for cases of exploding batteries, one suspects it's probably going to remain top brand for quite a while.
As you'll notice, Google also carries plenty of clout over in Korea, having claimed ninth spot in the country during the third quarter. With the Mountain View company about to take the wraps off several big products at a special event this week, it may have edged closer to Samsung Galaxy by the time Brand Stock publishes its Q4 research.
This story is part of:The explosive Galaxy Note 7 saga (140 updates)
9 November Canadian couple abroad had to destroy their Note 7 phones to get home, files class action lawsuit against Samsung
8 November Samsung Canada will exchange Galaxy Note 7s, bought from a third-party
3 November Samsung promises to work hard towards regaining consumer trust
3 November Samsung promises to get rid of its Galaxy Note 7 stockpiles with minimal damage to the environment
1 November Chinese customers outraged after Samsung execs kneeled to apologize for the Galaxy Note 7 fiasco