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Samsung Galaxy is still Korea's strongest brand despite Note 7 saga

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Samsung has reopened several Galaxy Note 7 experience zones in its homeland over the past few days - Samsung Galaxy is still Korea's strongest brand despite Note 7 saga
Samsung has reopened several Galaxy Note 7 experience zones in its homeland over the past few days

Samsung's Galaxy mobile device brand is as well-known as any. We've seen countless smartphones and tablets released under the Galaxy umbrella in recent years, including some of the company's most successful exports. As you'll probably have seen, though, the recent Galaxy Note 7 roll-out didn't quite go to plan, and Samsung's reputation in general has taken a considerable hit. Still, as the recall / relaunch of its latest top-end phablet continues globally, Samsung Galaxy has managed to retain pole position as South Korea's most valuable brand. 

Samsung Galaxy is still Korea's strongest brand despite Note 7 saga
The news is good for Samsung amid a period that has been awash with negative press, and will certainly help the company as it looks to move forward from recent events. As we learned over the weekend, the device is now back for sale in Korea, and there are plans to have the Note 7 ready for several other markets over the coming weeks

According to Brand Stock's index of brands in Korea, Samsung Galaxy topped the pile with a score of 912.1 points for Q3 of this year. Though it's not precisely clear how Brand Stock reaches its figures, if Samsung Galaxy can survive a quarter where its newest release is recalled for cases of exploding batteries, one suspects it's probably going to remain top brand for quite a while. 

As you'll notice, Google also carries plenty of clout over in Korea, having claimed ninth spot in the country during the third quarter. With the Mountain View company about to take the wraps off several big products at a special event this week, it may have edged closer to Samsung Galaxy by the time Brand Stock publishes its Q4 research. 


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Ben Reid Former Mobile Tech News Writer
Ben Reid is known for his extensive coverage of mobile technology updates, product launches, and detailed reviews of the latest smartphones, helping tech enthusiasts stay ahead with timely and accurate information.

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Story Timeline
140 stories
09 Nov, 2016
Canadian couple abroad had to destroy their Note 7 phones to get home, files class action lawsuit against Samsung
08 Nov, 2016
Samsung Canada will exchange Galaxy Note 7s, bought from a third-party
03 Nov, 2016
Samsung promises to work hard towards regaining consumer trust Samsung promises to get rid of its Galaxy Note 7 stockpiles with minimal damage to the environment
01 Nov, 2016
Chinese customers outraged after Samsung execs kneeled to apologize for the Galaxy Note 7 fiasco
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