Samsung Galaxy is still Korea's strongest brand despite Note 7 saga


Samsung's Galaxy mobile device brand is as well-known as any. We've seen countless smartphones and tablets released under the Galaxy umbrella in recent years, including some of the company's most successful exports. As you'll probably have seen, though, the recent Galaxy Note 7 roll-out didn't quite go to plan, and Samsung's reputation in general has taken a considerable hit. Still, as the recall / relaunch of its latest top-end phablet continues globally, Samsung Galaxy has managed to retain pole position as South Korea's most valuable brand. 

The news is good for Samsung amid a period that has been awash with negative press, and will certainly help the company as it looks to move forward from recent events. As we learned over the weekend, the device is now back for sale in Korea, and there are plans to have the Note 7 ready for several other markets over the coming weeks

According to Brand Stock's index of brands in Korea, Samsung Galaxy topped the pile with a score of 912.1 points for Q3 of this year. Though it's not precisely clear how Brand Stock reaches its figures, if Samsung Galaxy can survive a quarter where its newest release is recalled for cases of exploding batteries, one suspects it's probably going to remain top brand for quite a while. 

As you'll notice, Google also carries plenty of clout over in Korea, having claimed ninth spot in the country during the third quarter. With the Mountain View company about to take the wraps off several big products at a special event this week, it may have edged closer to Samsung Galaxy by the time Brand Stock publishes its Q4 research. 

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Galaxy Note7
  • Display 5.7 inches 2560 x 1440 pixels
  • Camera 12 MP (Single camera) 5 MP front
  • Hardware Qualcomm Snapdragon 820 4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3500 mAh
  • OS Android 6.0 Marshmallow

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