Rich and famous in Milan get free Apple Watch, Apple Watch Band and more
We know this event took place on Friday evening thanks to Instagram pictures posted by Umberta Gnutti Beretta. Yes, she is the wife of Beretta firearms president Franco Beretta. Also at the restaurant was British cyclist Will Carling, who said that he was given a new Apple charger for the U.K. and a red Apple Watch Band by Jony Ive. Carling is the former captain of England's national rugby team and Ive is noted to be a rugby fan.
Earlier on Friday, Apple showed off the Apple Watch at the same restaurant. Apple marketing chief Phil Schiller and designer Marc Newson appeared as a glass display, similar to the ones being used at Apple Stores, was placed in the room. Ironically, Italy is not one of the countries that will be launching the Apple Watch on April 24th.
But Milan is one of the centers of the world's fashion industry and Apple considers its smartwatch to be just as much a piece of fashionable jewelery as it is a tech device. To that end, the Apple Watch will be on display through April 19th at this year's Salone del Mobile design fair.
source: Macitynet.it (translated), AppleInsider (1), (2), (3), MacRumors