Nokia's latest video ad is a heart-warming bridge between the past and the present


When it comes to video ads, few phone manufacturers actually succeed to convey empathy and emotion. Many rely on the shock factor that has a certain barbaric charisma to it but proves lackluster of any artistic factor in the long run (looking at you, OnePlus), while few inspirational TV spots in-between remain memorable, like Samsung's great ostrich commercial from a few months back.

Now Nokia wants to join the fold of the latter by coming up with an equally-inspirational ad that's way better than the average one you would normally see. It features two best buddies and follows their mutual lifelong shenanigans, starting from teaming up against hordes of bullies and ending up with the best events in a man's life - marriage and welcoming their firstborns. 

Of course, given that this is a TV spot, Nokia's devices play a main part in the whole thing, as they are the phones of choice the two friends use. As you might imagine, the classic Nokia 3310 makes a lengthy cameo in the first part of the clip, but the commercial ends with Nokia's newest devices, a load of which just debuted at MWC 2018. 

You can read more about these right below.

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21 Comments

1. Diego!

Posts: 863; Member since: Jun 15, 2009

Hey PhoneArena, I'm sorry I'm posting something that has nothing to do, but Vivo Apex gets an official announcement on March 5th! It's all over the web, please post something about it!

2. kevin007in

Posts: 327; Member since: Oct 28, 2015

nice ad. reminds me of my old 3310 and so on....... huge nokia fan

3. kevin007in

Posts: 327; Member since: Oct 28, 2015

anybody ?? any idea about nokia 8 sirocco landing in Canada or not?

6. jellmoo

Posts: 2541; Member since: Oct 31, 2011

There was an article on GSMArena yesterday saying that none of the new Nokia devices would be coming to North America.

16. KingSam

Posts: 1400; Member since: Mar 13, 2016

They made a follow up statement. At least the 6 will make it here. In May!!!!

19. Sparkxster

Posts: 1198; Member since: Mar 31, 2017

I heard that the Nokia 1, 6(2018), and 7 plus will be coming to North America no sirocco sadly.

4. bucknassty

Posts: 1318; Member since: Mar 24, 2017

I was sad for the Saab... then it made a come back!

5. Klinton

Posts: 1408; Member since: Oct 24, 2016

To be shown the present modern time, those two guys, should marry each other at the end of the video! Nokia dropped the ball with this.

8. Trex95

Posts: 2376; Member since: Mar 03, 2013

Thanks god they're not fags kadous to Nokia.

7. salami1980

Posts: 80; Member since: Dec 27, 2016

I don't feel anything Nokia in the new Nokia smartphones from MHD, just the name & stock Android, they should add something special about Nokia

9. samgsam

Posts: 144; Member since: Mar 24, 2017

First, it's HMD. Second, what special feature do you want? Alien technology?

14. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

How about the way it flips-around the selfie-shot at 1:29? Does that make it any more special?

11. sandercowl

Posts: 12; Member since: Feb 27, 2018

Nice Ad

13. nghtwng68

Posts: 108; Member since: Nov 26, 2009

Nice homage to the past glory of Nokia and bringing the present front and center. Thanks HMD for bring a once huge mobile phone company back to the masses. Love the Nokia tune being playing so poetic on the piano to end the commercial. Nice touch.

17. KingSam

Posts: 1400; Member since: Mar 13, 2016

Nokia should up their camera game. And stick to Android one. Nice Pixel alternatives. Maybe add a custom launcher and a few tweaks like OnePlus.

18. KingSam

Posts: 1400; Member since: Mar 13, 2016

Nokia should up their camera game. And stick to Android one. Nice Pixel alternatives. Maybe add a custom launcher and a few tweaks like OnePlus.

20. meanestgenius

Posts: 21600; Member since: May 28, 2014

Awesome ad! Loving the new Nokia smartphones!

21. japkoslav

Posts: 1465; Member since: Feb 19, 2017

Trying too hard to be emotional. If it would be more subtle I would really like it.

22. LikeMyself

Posts: 631; Member since: Sep 23, 2013

If only sd845 in the Nokia 8 to justify the price

23. alumoyo

Posts: 391; Member since: Aug 26, 2013

You had to be a pretty rich kid to own a 3310 when it was still new - or ANY mobile phone in that time period. Kids with cellphones was not a mainstream idea like it is now - so that video is a tad unrealistic?

24. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

well it's an ad also maybe they're kid that their parents gave them their old nokia phones :/ !

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