Nokia's latest video ad is a heart-warming bridge between the past and the present
by Peter Kostadinov / Feb 27, 2018, 9:58 AM
When it comes to video ads, few phone manufacturers actually succeed to convey empathy and emotion. Many rely on the shock factor that has a certain barbaric charisma to it but proves lackluster of any artistic factor in the long run (looking at you, OnePlus), while few inspirational TV spots in-between remain memorable, like Samsung's great ostrich commercial from a few months back.
Now Nokia wants to join the fold of the latter by coming up with an equally-inspirational ad that's way better than the average one you would normally see. It features two best buddies and follows their mutual lifelong shenanigans, starting from teaming up against hordes of bullies and ending up with the best events in a man's life - marriage and welcoming their firstborns.
Of course, given that this is a TV spot, Nokia's devices play a main part in the whole thing, as they are the phones of choice the two friends use. As you might imagine, the classic Nokia 3310 makes a lengthy cameo in the first part of the clip, but the commercial ends with Nokia's newest devices, a load of which just debuted at MWC 2018.
You can read more about these right below.
Posts: 324; Member since: Oct 28, 2015
anybody ?? any idea about nokia 8 sirocco landing in Canada or not?
posted on Feb 27, 2018, 10:05 AM 1
Posts: 2530; Member since: Oct 31, 2011
There was an article on GSMArena yesterday saying that none of the new Nokia devices would be coming to North America.
posted on Feb 27, 2018, 10:14 AM 3
Posts: 1408; Member since: Oct 24, 2016
To be shown the present modern time, those two guys, should marry each other at the end of the video! Nokia dropped the ball with this.
posted on Feb 27, 2018, 10:12 AM 0
Posts: 78; Member since: Dec 27, 2016
I don't feel anything Nokia in the new Nokia smartphones from MHD, just the name & stock Android, they should add something special about Nokia
posted on Feb 27, 2018, 10:21 AM 0
Posts: 108; Member since: Nov 26, 2009
Nice homage to the past glory of Nokia and bringing the present front and center. Thanks HMD for bring a once huge mobile phone company back to the masses. Love the Nokia tune being playing so poetic on the piano to end the commercial. Nice touch.
posted on Feb 27, 2018, 11:32 AM 5
Posts: 390; Member since: Aug 26, 2013
You had to be a pretty rich kid to own a 3310 when it was still new - or ANY mobile phone in that time period. Kids with cellphones was not a mainstream idea like it is now - so that video is a tad unrealistic?
posted on Feb 28, 2018, 11:57 AM 0
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